After you sign up for Live Persona for your business, segments and personas will be generated using historical data of 7+ days. You can access all the features for the largest segment generated, including persona details, user distribution, enriched analytics, industry specific insights, upto three sample user journeys and more. No credit card is required. We want to make sure that you experience one of the segments generated before you buy it.

An upgrade to a paid plan is required to generate more accurate personas using data from longer historical period (ideally 12 months using the yearly plan) and/or to access features for all segments generated by Live Persona, including your best performing segment. Post the free trial period, access is restricted to the largest segment, one sample journey per segment and two analytics rows.

If a business stays in free Trial Plan beyond initial 14 days, we may use demographics, interests and other dimensions/metrics (in aggregated and anonymized form) gathered from the Google Analytics account associated with your business, to refine our internal data models.

Further, a term limit of two years applies once your business account is downgraded following the free Trial period.

We are unable to offer a free trial plan for our Competitor Persona product as it involves purchasing traffic intelligence data used for generating persona and getting competitor keywords for the specified competitor website domain (or mobile application ID) from our data partners.

We do, however, generate and show you previews of each of the components of the generated competitor personas (for up to two website domains) even before you purchase, to help you gain confidence in the quality of the components generated. These components include: persona details, user distribution, competitor keywords and industry insights.

If you choose to pay yearly, you’ll save ~20% compared to paying monthly. All of our payments follow USD pricing.

Yes, Delve AI offers pay-as-you-go services and you can upgrade, downgrade, or cancel your subscription plan anytime from the Settings > Subscription page of your business.

If you upgrade anytime, we will apply a pro-rated credit for your existing subscription to the purchase of the new plan. Your new plan will become active instantaneously.

You can also downgrade at any time, but your changes will not take effect until the start of your next billing cycle.

If you change your billing term (from monthly to yearly or vice versa), the dates of the billing cycle for that business will change.

All of our Live Persona pricing plans have a limit on the number of visitors that will be processed every month.

When the number of visitors for your business significantly exceeds your plan limit in any month, access to the paid features will be restricted. To restore access, you will need to upgrade to the appropriate plan matching the increased average monthly visitor count.

We never throttle customers or stop processing your data for getting traffic spikes.

No. Delve AI offers pay-as-you-go services. We do not have any cancellation fees. You can cancel whenever you want. You will not be billed again after the current billing cycle.

If you cancel, you will lose all paid features at the end of your billing cycle for that plan.