The following industries/categories are not supported by Delve AI.

• Adult
• Tobacco
• Guns and similar sensitive subjects

Delve AI offers a free tier, not a time-limited trial. Under the free plan, you get full access to one persona based on 3+ days of historical data for Website Persona and can preview Competitor Persona and Social Persona indefinitely.

Personas are updated monthly, except customer/employee personas in the yearly plan, which are updated quarterly.

Monthly/yearly Website Persona paid plans include 1 to 12 months of historical website analytics data, respectively, by default.

Yes, all plans include notifications about persona updates via Slack or email, along with email support. You can also choose to receive daily, weekly, or monthly summaries via email.

Digital Twin chat credits are valid for 12 months from the date of purchase.

Yes, API access is available as an add-on for $99/month. It provides JSON data for all persona attributes and segments, excluding sample user journeys. API access is activated by our team on request. Once enabled, you’ll receive your credentials directly; there’s no public developer portal link available yet.

We offer monthly and yearly billing options for our subscription plans. Please choose the Monthly or Yearly option at the top of the pricing page to get relevant pricing information. We offer a 20% discount on annual plans.

If you are looking to generate personas for a single website, business plans are the right plans for you. An appropriate business plan is automatically determined by our platform based on the monthly visitor traffic on your website.

When managing multiple businesses/websites, agency plans are more appropriate. Please pick an appropriate agency plan based on the number of businesses/websites for which personas need to be generated each month and the cumulative monthly visitor traffic across those websites.

In summary, business pricing plans allow you to pay for one business/website at a time, while the agency plans allow you to purchase for multiple websites together.

All plans (business and agency plans) include Competitor Persona for a few competitor domains. If you need more than what's provided as default in the plan that you chose, you can purchase them as add-ons.

Agency plans are suited for generating and managing personas for multiple businesses/websites. Apart from better pricing on a per-website basis (compared to single business plans), agency plans offer flexibility in choosing the set of websites for persona generation each month.

Using the ON/OFF Upgrade toggle switch for each website/competitor, you can choose for one-time generation for a set of websites/competitors while the remaining can be kept in auto-update mode for several months or longer. You also have the option to get white-labeled reports from our platform when using agency plans.

We offer 40% discounts on paid business plans to non-profit organizations and educational institutions. If you are an eligible organization, please contact sales@delve.ai with your organization details to avail this discount.

Our platform cannot pull the necessary dimensions and metrics from Google Analytics for a sample of the traffic on your website. Hence, the appropriate paid plans are always based on your website's monthly traffic and cannot be restricted to a lower tier.

We offer monthly and yearly billing for our products. Subscription will be renewed at the end of each subscription period (month/year).

We only accept payments online. We accept Visa, Mastercard, Discover, and American Express cards. We do not accept PayPal.

To add your VAT number, please go to Billing (at the bottom of the left navigation bar) > Billing details and enter the VAT number under the Tax ID section.

Yes, Delve AI offers pay-as-you-go services, and you can upgrade, downgrade, or cancel your subscription plan anytime from the Settings (at the bottom of the left navigation bar) > Subscriptions page of your business.

If you upgrade anytime, we will apply a pro-rated credit for your existing subscription to the purchase of the new plan. Your new plan will become active instantaneously.

You can downgrade/cancel your subscription at any time in the "Billing" section of your account. When you cancel, your plan is kept active until the next billing date.

No. Delve AI offers pay-as-you-go services. We do not have any cancellation fees. You can cancel whenever you want. You will not be billed again after the current billing cycle.

However, if you cancel, you will lose access to all paid features at the end of your billing cycle for that plan.

To cancel your subscription, please go to Billing (at the bottom of the left navigation bar) > Subscriptions. Click the Cancel button against the subscription plan you would like to cancel.

Note: Only the billing owner can cancel a subscription plan.

When you cancel a subscription, your business is downgraded to the free tier with limited access to past data.

Delve AI does not offer refunds for partial use, except in the cases of account access or other problems caused by the platform. If this is the case, please email support@delve.ai with details of the troubles you've experienced.

Customer Persona by Delve AI generates personas and insights of your customers/buyers from your customer/CRM data. Simply connect your CRM software, like Salesforce, HubSpot, Klaviyo, Stripe, or Shopify, to Delve AI or upload a CSV file containing your customer data.

Data from the following CRMs/MAPs are currently used by Customer Persona by Delve AI to build data-driven buyer personas.

For HubSpot and similar integrations, the system automatically selects and prioritizes records marked as customers and weighted by revenue/deals, balancing cost and dataset robustness.

You can also upload a custom CSV to control which contacts are being used to create personas.

Website Persona by Delve AI automatically extracts personas and journeys, segment-wise, from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics and Google Search Console, adds industry-specific insights, automatically segments users based on their behaviors/psychographics/demographics/transactions, and leverages advances in machine learning to abstract personas for each segment.

No more time-consuming manual analysis! Personas are auto-generated and kept all up to date. Gain clarity on your best-performing segment, refine your customer experiences, and get targeting ideas to grow your business!

After you sign up for Website Persona for your business, segments and personas will be generated using historical data of 3+ days. You can access all the features for the largest segment (Segment 1) generated, including persona details, user distribution, enriched analytics, industry-specific insights, up to three sample user journeys, and more.

No credit card is required. We want to make sure that you experience one of the segments generated before you buy it.

An upgrade to a paid plan is required to generate more robust personas (based on a longer historical period) and to access features for all segments generated, including your best-performing segment(s).

When upgrading to a paid monthly plan, you can choose 3/6/12 months of historical data to be processed (apart from the default of one month of historical data) at an additional cost to generate more accurate personas.

A one-time fee for processing historical data will be charged as part of the first invoice, apart from the subscription fee. All subsequent invoices will only include applicable subscription fee.

You can either start by signing up for a free account or get a paid subscription for Website Persona by Delve AI. Once you’re done, log in with your Google account, select your Google Analytics (GA4) property, and grant access. Our system then automatically begins generating personas for your site.

To generate personas, a Viewer access is more than enough. However, Editor access is required if you’re setting up organization tracking (for B2B sites only), since custom dimensions need to be created in GA4.

Yes, you can use the + button at the top (next to the business name) to add multiple businesses or websites.

All of our Website Persona pricing plans have a limit on the number of visitors that will be processed every month.

When the number of visitors for your business significantly exceeds your plan limit in any month, access to the paid features will be restricted. To restore access, you will need to upgrade to the appropriate plan matching the increased monthly visitor count.

We never throttle customers or stop processing your data for getting traffic spikes.

You can find sample screenshots of the personas generated by Delve AI platform at the bottom of  this blog article. For a more interactive experience, create a free account and explore sample website personas using our demo mode.

If you sell to businesses (i.e., your business is a B2B website), then understanding organizations that visit your website is critical to creating accurate personas. To do so, you can enable organization tracking by following the steps outlined in Settings > Organizations page.

You can hover over the metric labels on the persona segments and summary view to view their definitions.

To delete a business, select the business using the business dropdown at the top of the dashboard, then go to Settings (at the bottom of the left navigation bar) > Workspace > Manage Workspace, and then click the “Delete my business” button at the bottom of the page.

Only Admin-level users can delete a business.

Competitor Persona by Delve AI creates audience personas of websites of your competitor businesses automatically. Simply specify the website domain of your competitor, and the tool creates data-driven audience personas automatically in minutes. Researching competitors has never been this easy and cost-effective!

You can gain a deep understanding of your competitor's users, like their goals and pain points, communication preferences, influential resources in decision making, media preferences, and more. Also, you get audience intelligence in terms of How, Where, When, Who, and What. Further, the tool generates unique insights specific to your industry.

With better audience intelligence and competitor insights, you can refine your ideal customer profile, compare marketing strategies, identify advertising opportunities, and generate content that resonates better with your target customers.

Analyze competitors and discover trends as they happen, and uncover content, advertising, and partnership opportunities with competitor intelligence!

We are unable to offer a free plan for our Competitor Persona product as it involves purchasing traffic intelligence data from our data partners.

We do, however, generate and show you previews of each of the components/modules of the generated competitor personas (for up to two website domains per user) even before you purchase, to help you gain confidence in the quality of the components generated. These components/modules include: persona details, user distribution, and industry-specific insights.

To upgrade, downgrade, or delete a competitor, please go to Billing (at the bottom of the left navigation bar) > Subscriptions > Usage page for the corresponding business. If you want to add a competitor, go to Personas > Competitor Persona and hit the “+” icon located at the top right corner of the dashboard.

Yes. Each Agency and Business plan, by default, comes along with a fixed number of competitors; however, you can add additional competitors for $49/month per competitor website as an add-on.

Social Persona by Delve AI creates social media personas and delivers high-quality market research from social media in minutes.

All you have to do is provide your (or your competitor's) website domain. Delve AI first extracts handles for each of the major social networks from the given website. It then creates personas of your social audiences automatically for you.

Get rich insights for each of your social segments, such as brand mentioners and topic mentioners.

With AI generated personas and audience intelligence, you can research each segment's demographics, geographies, interests, topics of interest, and get industry-specific insights. You can also understand their online habits and discover the best places to influence them. Learn who they follow on social media, which podcasts they listen to, which websites they visit, and which YouTube channels they watch.

Powered by these rich insights, you can identify opportunities to amplify your brand, build your media outreach, and get content and targeting ideas. Not only does Social Persona by Delve AI make these rich insights available and actionable, it also keeps them automatically updated.

Knowing your target audience well has never been this easy and affordable!

Social Persona considers publicly accessible social profiles from Instagram, LinkedIn, X (Twitter), YouTube, TikTok, Pinterest, and Facebook.

The term “domain” refers to the website address or URL of your business or your competitor’s business (eg, yourcompany.com). The platform uses this domain to automatically find social media handles linked to that website and generate detailed social audience personas based on the related profiles.

Data is presented in aggregate form for group-level insights (except for influencers) and hence does not include personally identifiable information such as email addresses, phone numbers, or physical addresses.

At least 200+ social profiles per segment are required to generate a social persona.

The following data sources are currently used by Persona by Delve AI to generate data-driven personas.

Website Persona

COMPETITOR PERSONA

SOCIAL PERSONA

CUSTOMER PERSONA

We support the GA4 version of Google Analytics. The older version of Google Analytics (Universal Analytics - UA) is no longer supported.

Yes, Delve AI only uses your web analytics and CRM data for persona generation. Note that data from free-tier accounts older than 30 days may be anonymized and aggregated to improve internal data models and benchmarks.

For a single business, you can add team members via Team Members (on the left navigation bar) > (Business) Users. If you have a paid agency plan, you can add agency users via Team Members (on the left navigation bar) > Agency Users. Agency-level users have automatic access to all businesses/competitors tied to their agency plan. Only Owner/Admin users can add/delete team members.

To remove a user, go to Team Members (on the left navigation bar) > Users (Business or Agency Users) and then click the Delete button to the right of the name of the user. Only current owner/admin users can add or delete team members.

To transfer ownership, you can either delete and re-add the business under the new owner’s account or add the new user and make them the admin/owner.

Note: Our platform does not support changing email addresses for LTD deals purchased through AppSumo, as indicated during the onboarding process; hence, ownership transfer is not possible for those deals.

To schedule a demo call, please use our Calendly link. You can also reach our sales team via email at  a(href="mailto:sales@delve.ai") sales@delve.ai

Once the Website and Competitor Personas for your business have been generated, you can create an outline of your ideal customer profile (ICP) by identifying the unique attributes and behaviors of your best-performing segments (for example, by comparing them against non-converting segments) and then combining them with competitor insights.

Our team will be glad to assist you with use-cases related to persona data. To understand the personas generated by Persona by Delve AI and how to use them, please schedule a call using our Calendly link.