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Frequently Asked Questions (FAQ)

Find answers to common questions about Persona by Delve AI

Supported geographies, languages and industries

Are Persona products by Delve AI available in all countries?
Delve AI platform supports businesses based in over 230 countries.
The list of countries NOT supported are: British Indian Ocean Territory, Cuba, Iran, Nauru, North Korea, Palestine, Russia, Syria, Venezuela and Western Sahara.
Which languages are currently supported?

Business websites should preferably be in English language. For non-English languages, Delve AI platform uses built-in translation capabilities when generating personas. 80+ non-English languages are currently supported.
Are B2C and B2B websites supported? How well does the tool work for B2B audiences?

Persona by Delve AI works for both consumer facing (B2C) and business facing (B2B) businesses. It has separate in-built models and workflows for B2C and B2B audiences.

60-70% of the organizations using Persona by Delve AI are of B2C type, while the remaining 30-40% are of B2B type. Some of the popular B2C and B2B industries supported are:
  • Apparel & Fashion
  • Automotive
  • Banking
  • Construction
  • Consumer Electronics
  • Consumer Goods
  • Entertainment
  • Financial Services
  • Food & Beverages
  • Furniture
  • Health, Wellness and Fitness
  • Higher Education
  • Hospital & Health Care
  • Hospitality
  • Insurance
  • Leisure, Travel & Tourism
  • Luxury Goods & Jewellery
  • Music
  • Real Estate
  • Retail
  • Restaurants
  • Sports
  • Sporting Goods
  • Telecommunications
  • Accounting
  • Computer Software / SaaS
  • Design
  • Electrical/Electronic Manufacturing
  • Environmental Services
  • Events Services
  • Human Resources
  • Information Technology and Services
  • Logistics and Supply Chain
  • Machinery
  • Management Consulting
  • Marketing and Advertising
  • Mechanical or Industrial Engineering
  • Media Production
  • Oil & Energy
  • Professional Training & Coaching
  • Staffing and Recruiting
Are all industries/categories supported?

The following industries/categories are not supported by Delve AI platform.

  • Adult
  • Tobacco
  • Guns and similar sensitive subjects

Subscription plans

If I choose to upgrade to a paid plan, is there a time commitment or is it month to month? Can I subscribe monthly?

We offer monthly and yearly billing options for our subscription plans. Please use the monthly <> annual toggle button at the top of the pricing page to get relevant pricing information. We offer 20% discount on annual plans.

With monthly plan, the default historical date range used to generate Live Persona is 1 month, while with annual plans, it is 12 months of historical data.

How do I choose an appropriate paid subscription plan for my needs?

If you are looking to generate personas for a single website, business plans are the right plans for you. An appropriate business plan is automatically determined by our platform based on the monthly visitor traffic on your website.

When managing multiple businesses/websites, agency plans are more appropriate. Please pick an appropriate agency plan based on the number of websites for which personas need to be generated each month and the cumulative monthly visitor traffic across those websites.

In summary, business pricing plans allow you to pay for one business/website at a time, while the agency plans allow you to purchase for multiple websites together.

All plans (business and agency plans) include Competitor Persona for few competitor domains. If you need more than what's provided as default in the plan that you chose, you can purchase them as add-ons.

How are agency plans different from business plans?

Agency plans are suited for generating and managing personas for multiple businesses/websites. Apart from better pricing on a per-website basis (compared to single business plans), agency plans offer flexibility in choosing the set of websites for persona generation each month. Using the ON/OFF Upgrade toggle switch for each website/competitor, you can choose for one-time generation for a set of websites/competitors while the remaining can be kept in auto-update mode for several months or longer. You also have the option to get white-labeled reports from our platform when using agency plans.

Do you offer discounts for non-profit organizations and educational institutions?

We offer 40% discounts on paid business plans to non-profit organizations and educational institutions. If you are an eligible organization, please contact sales@delve.ai with your organization details to avail this discount.

To help choose a lower pricing tier, can Live Persona use only sample/limited traffic from my Google Analytics view?

Our platform cannot pull the necessary dimensions and metrics from Google Analytics for a sample of the traffic on your website. Hence, the appropriate paid plans are always based on your website's monthly traffic and cannot be restricted to a lower tier.


How will you bill me?

We offer monthly and yearly billing for our products. Subscription will be renewed at the end of each subscription period (month/year).

What types of payment do you accept?

We only accept payments online. We accept Visa, Mastercard, Discover and American Express cards. We do not accept PayPal.

Where do I insert my company's VAT number under billing?

To add your VAT number, please go to Billing (using the drop down under your name on the top right of the screen) > Billing Details and enter the VAT number under Tax ID section.

Can I upgrade or downgrade my plan at any time?

Yes, Delve AI offers pay-as-you-go services and you can upgrade, downgrade, or cancel your subscription plan anytime from the Settings (at the bottom of the left navigation bar) > Subscription page of your business.

If you upgrade anytime, we will apply a pro-rated credit for your existing subscription to the purchase of the new plan. Your new plan will become active instantaneously.

You can also downgrade at any time, but your changes will not take effect until the start of your next billing cycle.

Do you have any cancellation fees?

No. Delve AI offers pay-as-you-go services. We do not have any cancellation fees. You can cancel whenever you want. You will not be billed again after the current billing cycle.

If you cancel, you will lose access to all paid features at the end of your billing cycle for that plan.

How do I cancel my current subscription?

To cancel your subscription, please go to Settings (at the bottom of the left navigation bar) > Subscription. Click Cancel button against the subscription plan that you would like to cancel.

Do you offer refunds?

Delve AI does not offer refunds for partial use, except in the cases of account access or other problems caused by the platform. If this is the case, please email support@delve.ai with details of the troubles you've experienced.

Live Persona

What is Live Persona by Delve AI? How can I use it to grow by business?

Live Persona by Delve AI automatically extracts personas and journeys, segment-wise from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics, adds industry specific insights, automatically segments users based on their behavior/demographics/transactions, enriches with social media and voice of customer data and leverages advances in machine learning to abstract personas for each segment.

No more time-consuming manual analysis! Personas are auto-generated and kept all up to date.

Gain clarity on your best-performing segment, refine your customer experiences and get targeting ideas to grow your business!

How does the free Lite Plan work for Live Persona by Delve AI?

After you sign up for Live Persona for your business, segments and personas will be generated using historical data of 3+ days. You can access all the features for the largest (first) segment generated, including persona details, user distribution, enriched analytics, industry specific insights, upto three sample user journeys and more. No credit card is required. We want to make sure that you experience one of the segments generated before you buy it.

An upgrade to a paid plan is required to generate more accurate personas (based on longer historical period) and to access features for all segments generated, including your best performing segment.

If a business stays in free Lite Plan beyond initial 30 days, we may use demographics, interests and other dimensions/metrics (in aggregated and anonymized form) gathered from the Google Analytics account associated with your business, to refine our platform's internal data models and benchmarks.

We may apply a term limit of two years for a business under the Lite plan.

Can we have more than one month of historical data processed when generating personas on the monthly plan?

When upgrading to a paid monthly plan, you can choose 3/6/12 months of historical data to be processed (apart from the default of one month of historical data) at an additional cost to generate more accurate/robust personas. A one-time fee for processing historical data will be charged as part of the first invoice, apart from the subscription fee. You can find the pricing details at https://www.delve.ai/pricing. All subsequent invoices will only include applicable subscription fee.

Can I generate personas for multiple websites?

Yes, you can use the + button at the top (next to the business name) to add multiple businesses/websites.

What happens if the number of visitors in a month exceeds the limit set by my current Live Persona subscription plan?

All of our Live Persona pricing plans have a limit on the number of visitors that will be processed every month.

When the number of visitors for your business significantly exceeds your plan limit in any month, access to the paid features will be restricted. To restore access, you will need to upgrade to the appropriate plan matching the increased average monthly visitor count.

We never throttle customers or stop processing your data for getting traffic spikes.

Where can I see a sample persona generated by Live Persona?

You can find sample screenshots of the personas generated by Delve AI platform at the bottom of  this blog article.

How can I enable organization tracking to see the companies that visit my website?

If you sell to businesses (i.e. yours is a B2B website), then understanding companies that visit your website is critical to creating accurate personas. To do so, you can enable organization tracking by following the steps outlined in Settings > Organizations page.

Where can I find the definitions of all the metrics shown on Segments and Personas summary view?

You can hover over the metric labels on the Segments and Personas summary view to view their definitions.

How do I delete a business?

To delete a business, select the business using the business dropdown at the top of the dashboard, then go to Settings (at the bottom of the left navigation bar) > Business and then click Delete Business button at the bottom of the page.
Only Admin users can delete a business.

Competitor Persona

What is Competitor Persona by Delve AI? How can I use it to research and analyze my competitors?

Competitor Persona by Delve AI creates personas of users of your competitor businesses automatically. Simply specify your competitor website domain and the tool creates data-driven, user persona(s) automatically in minutes. Researching competitors has never been this easy and cost-effective!

You can gain a deep understanding of your competitor's users, such as goals & pains, communication preferences, influential resources in decision making, media preferences, and more. And you get audience intelligence in terms of How, Where, When, Who & What. Further, the tool generates unique insights specific to your industry.

With better audience intelligence and competitor insights, you can refine your ideal customer profile, compare marketing strategies, identify advertising opportunities and generate content that resonates better with your target customers.

Analyze competitors and discover trends as they happen and uncover content, advertising and partnership opportunities with competitor intelligence!

Do you offer a free plan for Competitor Persona by Delve AI?

We are unable to offer a free plan for our Competitor Persona product as it involves purchasing traffic intelligence data from our data partners.

We do, however, generate and show you previews of each of the components/modules of the generated competitor personas (for up to two website domains per user) even before you purchase, to help you gain confidence in the quality of the components generated. These components/modules include: persona details, user distribution and industry specific insights.

How do I upgrade/downgrade a Competitor Persona to/from a paid plan? How do I delete competitors that I no longer want?

To upgrade/downgrade and/or delete competitors, please go to Settings (at the bottom of the left navigation bar) > Subscription page for the corresponding business.

Social Persona

What is Social Persona by Delve AI? How can I use it for audience research?

Social Persona by Delve AI creates social media personas and delivers high-quality market research from social media in minutes.

All you have to do is to provide your social media handles and Delve AI will create personas of your social audiences automatically for you. Get rich insights for each of your social segments such as followers, mentioners and website visitors.

With AI generated personas and audience intelligence, you can research each segment's demographics, geographies, interests, topics of interest, and get industry specific insights. You can also understand their online habits and discover best places to influence them. Learn who they follow on social media, which podcasts they listen to, which websites they visit and which YouTube channels they watch.

Powered by these rich insights, you can identify opportunities to amplify your brand, build your media outreach and get content and targeting ideas. Not only does Delve AI platform make these rich insights available and actionable, but it also keeps it automatically updated.

Knowing your target audience well has never been this easy and affordable!

Which social networks does Social Persona by Delve AI cover?

Social Persona considers publicly accessible social profiles from Twitter, Instagram, Linkedin, YouTube, TikTok, Pinterest and Facebook.

Does Social Persona by Delve AI show any personal or private information?

Data is presented in aggregate form for group level insights (except for influencers) and hence does not include personally identifiable information such as email addresses, phone numbers or physical addresses.

What is the minimum criteria for social persona generation?

At least 20 social profiles per segment are required to generated a social persona.

Data sources

Which data sources does Persona by Delve AI use when generating data-driven personas?

The following data sources are currently used by Persona by Delve AI to generate data-driven personas.

  • Google Analytics (GA4 version - requires authorization from client)
  • Google Search Console (requires authorization from client)
Voice of customer enrichment (public sources)
  • Reviews
  • Social media
  • Blogs
  • Communities
  • News
Voice of customer enrichment (internal sources - to be uploaded by client)
  • Surveys
  • Feedback
Competitor intelligence
  • SimilarWeb
  • MozLinks
Social networks
  • Instagram
  • X (Twitter)
  • YouTube
  • Linkedin
  • Pinterest
  • Tiktok
  • Facebook
Social intelligence
  • Sparktoro
CRM platforms
  • Hubspot
Does Live Persona work with GA4 version of Google Analytics?

We support GA4 version of Google Analytics. The older version of Google Analytics (Universal Analytics - UA) is no longer supported by Delve AI platform.

Users/Team members

How can I add my team member to my account?

For a single business, you can add team members via Settings (at the bottom of the left navigation bar) > Users. If you have a paid agency plan, you can add agency users via Agency Settings (under username dropdown on top right) > Agency > Users. Agency level users have automatic access to all businesses/competitors tied to the agency plan. Only Admin users can add/delete team members.

How do I remove a user from my list?

To remove a user, go to Settings (at the bottom of the left navigation bar) > Users and then click Delete button to the right of the name of the user. Only Admin users can add/delete team members.

Request a demo/contact us

How do I schedule a demo with your sales specialist? When is the earliest availability?

To schedule a demo call, please use our Calendly link. You can also reach our sales team via email at  a(href="mailto:sales@delve.ai") sales@delve.ai

I want to know how to use persona data. How can I talk to a product specialist?

Our team will be glad to assist you with use-cases related to persona data. To understand the personas generated by Persona by Delve AI and how to use them, please schedule a call using our Calendly link.


How can I find my ideal customer profile (ICP) using the personas generated by Persona by Delve AI?

Once the Live and Competitor Personas for your business have been generated, you can create an outline of your ideal customer profile (ICP) by identifying the unique attributes and behaviors of your best-performing segments and then combining them with competitor insights.