IDEAL CUSTOMER PROFILEGenerate ideal customer profiles
Combine insights from valuable segments
across multiple data sources to build in-depth ICPs
across multiple data sources to build in-depth ICPs
Create ideal customer profiles from multiple sources
Synthesize data from multiple persona segments to generate ICPs that represent your most valuable customers or prospects.
Combine first-party data (CRM, Google Analytics), second-party sources (social audience analytics, competitor intelligence), and 40+ public data sources, including Voice of Customer data from news, blogs, and reviews, to identify the demographic/firmographic, psychographic, and behavioral attributes of segments most likely to convert.
Gain an in-depth understanding of your buyer segments
Analyze high-converting segments, such as multi-goal converters, one-time buyers (both high and low average order value), and repeat customers.
Get structured persona profiles that include profiles, jobs to be done, goals, challenges, motivations, needs, key barriers, preferences, topics of interest, content types, influential entities, journey maps, audience distribution, and more.
Map touchpoints with customer journey maps
Build end-to-end user journey maps along with your customer profiles and learn how people interact with your brand, from awareness to advocacy.
Know who your consumers are and the problems they face at each stage of their journey using storyboards and emotional scores, and track behavior and digital touchpoints to optimize the customer experience.
Chat with your customers via the Digital Twin software
Leverage the Digital Twin of the Customer (DToC) technology to interact with your ideal customers anytime, anywhere. Gather feedback on new products, features, and ad copy, and run A/B tests to validate campaign ideas before launch.
Improve cross-departmental collaboration and decision-making, and make digital twins a part of your daily workflow with collaboration tools like Slack.
Get multi-channel marketing recommendations
Cut down manual market research work and transform your ideal customer data into actionable insights across multiple channels, including SEO, PPC, display ads, social media, email, sales, content, and PR, with Marketing Advisor by Delve AI.
Find a set of tools dedicated to each channel and get recommendations personalized to your B2B or B2C business audience.
Data sources and integrations
Create ideal customer profiles (ICPs) for your business with Persona by Delve AI. Connect your first-party or second-party data sources, and Delve AI will enrich them with over 40 public sources to create personas and identify high-value audience segments.
Pricing for persona generation (ICP included for 2+ data sources)
"We’ve all created hypothetical client personas for presentations as a “best guess” of who it is we’re speaking to and how they will react. Now we can use platforms like Delve AI to probe into the analytics and history of a website and have it create personas based on genuine information, giving us insights into the psychographics and demographics of the audience, in seconds."Jacques Du Bruyn, Managing Director, Flume
Building Brand Personas with Segmentation
Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.
Using personas to get niche targeting ideas
With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
Driving Omnichannel Retail with AI Personas
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Recommended by experts
Featured in news / research
What Is an Ideal Customer Profile?
Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.
8 Min Read
Available in 13 languages
What Is a Customer Persona?
A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
11 Min Read
Available in 16 languages
Personas and Jobs to Be Done
Jobs to be done and personas are two distinct but complementary concepts that help you understand customer needs and challenges. Learn how to use them to create better product and marketing strategies.
11 Min Read
Available in 9 languages
Generate in-depth, data-driven ideal customer profiles
automatically with Persona by Delve AI
automatically with Persona by Delve AI
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