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PERSONAS DEVELOPMENT FOR AGENCIES
Create personas and get marketing ideas
Unlock buyer insights from first-party, competitor, and public data
sources to deliver exceptional results for your clients
sources to deliver exceptional results for your clients
Data-driven marketing insights from multiple sources
Creating personas to get data-driven buyer insights is a must, but can be challenging for many agency marketers. With Delve AI, you can automatically generate detailed personas using various data sources and conduct high-quality market research for your brand.
Learn everything about customer demographics, psychographics, geographics, behaviors, transactions, and technographics.
Spot high-value and non-desirable persona segments
Generate dynamic customer personas for your B2C or B2B business leveraging first-party (CRM, web analytics, survey transcripts) and public data sources (ratings, reviews, community forums).
Identify desirable segments, such as repeat buyers and one-time buyers, and compare them with non-transacting segments, like passive browsers and bouncers, for better targeting ideas.
Get in-depth audience details and use filters for niche markets
You get detailed audience insights for each persona segment, like demographics, psychological drivers, buying behavior, interests, topics of interest, sources of influence, and more. Keep personas up to date automatically and detect changes.
You can further compare segments and leverage filters to create AI personas for a particular product, location, or marketing channel.
Interact with your audience virtually using the digital twin of the customer
Chat with the personas generated and ask them about anything you would like to know from your customers. You and your teammates can interact with the digital twins via our dashboard.
Empower your entire team to make customer-centric decisions by providing access to the customer's virtual twin through your team’s collaboration software, such as Slack.
Analyze user journeys and track organizations visiting your site
Leverage sample journeys to study marketing channels, time of visits, and page views to discover friction points for each persona segment and refine the user experience.
B2B companies can track organization-level journeys and classify visitors into business prospects, partners, investors, competitors, and service providers.
Research your competitors and analyze their marketing strategies
Use Competitor Persona by Delve AI to understand your market and get unique business ideas from competitors. Study different competitor websites and audiences to uncover ideal customers, keywords, and marketing strategies for your clients.
Further analyze keywords by query type, intent, and length, and filter by total, organic, paid, and mobile searches.
Share personas easily and white-label agency reports for a professional look
Add your team members at the agency or client level, and share audience segments and personas. Export files in JPG/PDF format in bulk, and schedule automatic emails to agency/business users with each persona update.
Upload your agency logo to generate reports with your branding, so you can present them under your own brand name.
Data sources and integrations
Delve AI pulls granular marketing, sales, and audience data from sources that matter for your clients. Connect your data sources or use public data to receive marketing insights tailored to your needs.
Pricing that matches your needs
"We’ve all created hypothetical client personas for presentations as a “best guess” of who it is we’re speaking to and how they will react. Now we can use platforms like Delve AI to probe into the analytics and history of a website and have it create personas based on genuine information, giving us insights into the psychographics and demographics of the audience, in seconds."Jacques Du Bruyn, Managing Director, Flume
Retail
Driving Omnichannel Retail with AI Personas
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Building Materials
Leveraging AI for CTR and VTR Improvements
With insights from Delve AI, Orientbell Tiles campaign achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.
Apparel & Fashion
Using personas to get niche targeting ideas
With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
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Digital Twin of a Customer (DToC)
The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
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