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Are Synthetic Personas the New Normal of User Research?

Synthetic Personas and User Research

Synthetic personas mimic and predict customer behavior with ease. As such, brands can actively use them to conduct user surveys, test new features, and develop ad creatives.
14 Min Read
Top 10 Audience Insights Tools For Marketers in 2024 [Free+Paid]

Top 10 Audience Insights Tools For Marketers

Accurate audience insights are imperative for a successful marketing strategy. Find the best audience insights tools marketing professionals can use in this article.
19 Min Read