Empathy Mapping in Design Thinking
Explore the different aspects of empathy mapping. Look at how an empathy map helps visualize user needs by providing insights, and learn how to build an empathy map template.
7 Min Read
8 Types of Market Research
We discuss the eight types of market research and the different methods available to companies looking to upgrade their sales and marketing strategies.
13 Min Read
Firmographic Segmentation Examples & Variables
Learn how brands use firmographic segmentation to aid their B2B marketing efforts by leveraging firmographic data to drive customer growth and sales.
12 Min Read
How to Find Your Target Audience
A well-defined target audience helps brands fine-tune their marketing strategy to achieve maximum customer reach and engagement in the most cost-effective way.
12 Min Read
Synthetic Personas and User Research
Synthetic personas mimic and predict customer behavior with ease. As such, brands can actively use them to conduct user surveys, test new features, and develop ad creatives.
14 Min Read
![Top 10 Audience Insights Tools For Marketers in 2025 [Free+Paid]](https://cdnforge.delveai.com/dash/img/0d3d507/blog/roll/audience-insights-tools.jpg?1744189182138)
Top 10 Audience Insights Tools For Marketers
Accurate audience insights are imperative for a successful marketing strategy. Find the best audience insights tools marketing professionals can use in this article.
19 Min Read
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