HR Personas

It's new, but HR personas can greatly simplify the talent acquisition and management process. Learn how to create personas to attract and retain the top talent for your company.
Employee Journey Mapping: Learn to Improve the Employee Experience

Employee Journey Mapping

Discover the benefits of employee journey mapping in our comprehensive guide. Learn how to visualize touchpoints and enhance overall employee experience for better retention.
10 Min Read
What Is Digital Labor? Digital Work in an AI-driven Workforce

What Is Digital Labor?

Discover digital labor and its impact on the future of work. Explore how AI and digital work can automate functions in an augmented workforce, enhancing high-value tasks and impact on business.
11 Min Read
Using AI in HR: Applications & Benefits

Using AI in HR: Applications & Benefits

Discover how AI is transforming HR and enhancing workplace efficiency. Explore generative AI applications, benefits, and opportunities for HR leaders and professionals.
14 Min Read
Employee Retention: Examples and Strategies in 2025

Employee Retention: Examples and Strategies

Discover effective employee retention strategies with examples of programs and plans that retain top talent. Use them to boost employee satisfaction at the workplace and reduce turnover.
11 Min Read
Digital HR: Benefits, Strategy and Examples

Digital HR: Benefits, Strategy and Examples

Understand what digital HR is, its benefits along with the process and best practices for digital transformation in Human Resources. Learn, with examples and case studies, how to implement a digital HR strategy.
11 Min Read
20+ Top AI Tools for HR Teams and Professionals

20+ Top AI Tools for HR Teams

Use these HR AI tools to enhance work productivity and boost employee engagement. Enhance HR processes and collaborate effectively with HR professionals/teams to streamline workflows and enhance efficiency.
15 Min Read
What is Employee Segmentation? Examples & Models

What is Employee Segmentation?

Learn how employee segmentation can optimize the workforce and discover the top ways to address employees' needs.
13 Min Read
How to Use AI to Enhance Employee Experience

How to Use AI to Enhance Employee Experience

Learn how to enhance employee engagement and boost productivity using AI. Leverage AI tools to improve employee experiences and help them succeed in the workplace.
19 Min Read
How to Create Candidate Personas to Optimize the Recruitment Process

How to Create Candidate Personas

Build candidate personas, which are semi-fictional representations of your ideal job candidates, to streamline your hiring process and find employees who will be the perfect fit for your company.
9 Min Read
Available in 10 languages
What Is an Employee Persona? Definition, Benefits, and Use Cases

What Is an Employee Persona?

Employee personas are the closest things you have to representing a group of employees that share similar traits and characteristics. They help you create a positive workplace culture.
9 Min Read
Available in 15 languages

Our products

AI Persona Generator

Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software.

Popular Features

  • First-party + public data sources
  • Automatic segmentation
  • In-depth audience insights
Digital Twin Software

Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees.

Popular Features

  • 24/7 availability
  • Access via collaboration tools
  • Team empowerment
Synthetic Research

Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research.

Popular Features

  • Results in minutes
  • Cost effective
  • Scalable and diverse
AI Marketing Advisor

Transform customer insights into tailored, impactful growth and marketing campaign recommendations across all major channels.

Popular Features

  • Channel-specific recommendations
  • Data driven marketing ideas
  • Dynamic updates
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