25,000+ businesses and agencies, small and big, across the globe use Delve AI
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AI-powered persona development and data enrichment
Create comprehensive personas by integrating first-party data (Google Analytics, Search Console) and public sources (social media, voice of customer data). Augment these personas with over 20+ data sources for deeper psychographic and behavioral insights.
Real-time organization tracking and notifications
Track companies visiting your website, receive real-time lead notifications, and enrich personas with company data. Classify B2B visitors into business prospects, job seekers, partners, and more. Analyze up to 20 organization journeys per segment to refine experiences and identify drop-offs.
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Automate marketing segmentation for better audience insights
Automatically segment your market based on buyer behavior, psychographics, demographics, geographies, and transactions. Analyze both desirable segments (multi-goal converters, one-goal converters) and non-desirable segments (passive browsers, bouncers) to optimize targeting and uncover growth opportunities.
Use filters to create in-depth personas and get detailed consumer insights
Generate comprehensive persona profiles, including demographics, interests, goals, challenges, and influencer entities. Use filters to create personas for specific products, services, regions, channels, or social networks for refined targeting.
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Compare segments and gain industry-specific insights
Identify differences between buyer and non-transacting segments, unlocking new targeting strategies, keywords, and content ideas that drive conversions. Analyze structured attributes unique to your industry with industry specific insights.
Share and automatically update persona segments
Easily share segments and personas with team members in JPG, PDF, or CSV formats to enhance collaborative marketing efforts. Keep personas up-to-date with automatic updates to stay aligned with the rapidly changing consumer landscape.
Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
Transform customer insights into tailored, impactful growth and marketing recommendations. Unleash powerful marketing strategies across all major channels.