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B2B Persona Development
Know your buyers with B2B personas

Track organizations, generate leads and
get marketing ideas from desirable segments
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Loved by thousands of B2B organizations worldwide

Automate marketing segmentation for better audience insights
Automate marketing segmentation for better audience insights
Segment your market automatically based on audience demographics, psychographics, behavior, geographies, and transactions.
B2B organizations can create detailed personas by integrating first-party data (Google Analytics, CRM, Search Console) and public sources (social media, voice of customer data). Augment these personas with over 20+ data sources for deeper psychographic and behavioral insights.
Spot buyer segments and non-transacting audience segments
Group your website visitors into desirable and non-desirable segments or personas on the basis of their online behavior.
Analyze both buyer segments (multi-goal converters, one-goal converters, repeat buyers) and non-transacting segments (bouncers, passive browsers, cart abandoners) to optimize audience targeting and uncover business growth opportunities.
Spot buyer segments and non-transacting audience segments
Use filters to create in-depth personas and get detailed consumer insights
Use filters to create in-depth personas and get detailed consumer insights
Generate detailed persona profiles and get comprehensive audience insights, including consumer demographics, interests, goals, challenges, motivations, preferences, topics of interest, influencers, content types, purchase preferences, and more.
Use filters to include or exclude traffic and create personas for specific products, services, categories, regions, channels, or social networks for better targeting.
Real-time organization tracking and lead notifications
Track organizations visiting your site and enrich personas with company data. Classify B2B visitors into business prospects, investors, partners, competitors, and service providers. Get real-time notifications and weekly summaries via email about desirable business prospects.
Further analyze up to 20 organization journeys per segment to refine experiences and identify user drop-off points.
Real-time organization tracking and lead notifications
Compare persona segments and gain industry specific insights
Compare persona segments and gain industry specific insights
Spot differences between transacting and non-transacting audience segments to discover new targeting strategies, keywords, topics, and content ideas that drive conversions.
Analyze key structured attributes unique to your industry or vertical with industry specific insights extracted from page views and keywords.
Auto update and share persona segments
Easily share audience segments and personas with your team members in JPG, PDF, or CSV formats to enhance marketing collaboration. Keep them up-to-date with automatic updates and stay aligned with the dynamic consumer landscape.
Auto update and share persona segments

Data sources and integrations

Delve AI pulls granular marketing, sales and audience data from sources that matter for your clients. Connect your data sources or use public data to receive marketing insights tailored to your needs.

Data sources and integrations

Our products

Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
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SEO Advisor
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Content Advisor
Transform customer insights into tailored, impactful growth and marketing recommendations. Unleash powerful marketing strategies across all major channels.
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Get B2B industry specific insights

B2B
Accounting
Computer Software
Construction
Design
E-Learning
Electrical/Electronic Manufacturing
Human Resources
Information Technology and Services
Machinery
Management Consulting
B2B
Market Research
Marketing & Advertising
Mechanical or Industrial Engineering
Medical Devices
Mining & Metals
Outsourcing/Offshoring
Professional Training & Coaching
Public Relations & Communications
Staffing and Recruiting
Writing and Editing

Pricing that matches your needs

WEBSITE + COMPETITOR PERSONA

Website/competitor audience research
from89 / month 

SOCIAL PERSONA

Social audience insights
from129 / month 

CUSTOMER PERSONA

CRM based customer insights
from1,400 / year 

Customer success stories

Accelerating Sales Cycle with High Quality Leads

Accelerating Sales Cycle with Quality Leads

Learn how APT Global, a shipbuilding/offshore construction company with presence in UAE, Netherlands, Qatar, Belgium and India used Delve AI to generate high quality leads and accelerate its sales cycle.
Building Hyper-Specific Brand Personas with Audience Segmentation

Building Brand Personas with Segmentation

Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.
Using Personas to Identify Niche Targeting Ideas

Using personas to get niche targeting ideas

With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
View all case studies ->

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in the news

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