B2B personas
Know your buyers with B2B personas
Track organizations, get marketing ideas from desirable segments and generate leads
Organization tracking
See companies which visit your website with organization tracking, get notifications and enrich personas with companies data
Data sources/integrations
Build rich personas leveraging first-party data (Google Analytics, Search Console) and public sources (social media, voice of customer)
Data enrichment
Augment for deeper context with 20+ additional data sources and unearth behavioral insights with machine learning
Automatic marketing segmentation
Get granular buyer segments based on behavior, psychographics, demographics, geographies and transactions
Desirable segments
Gain deep understanding of your desirable segments such as multi-goal converter and one-goal converter (high- and low- value)
Non-desirable segments
Compare with segments such as passive browser and bouncer to get ideas to grow your business
Audience research
Get detailed personas and audience insights for each segment such as demographics, interests, goals/challenges and influential resources
Lead notifications
Get real-time notifications and weekly summaries via email about desirable business prospects that visit your website
Organization journeys
Analyze up to 20 sample organization journeys for each segment to identify bottlenecks/drop-offs and to refine experiences
Visitor groups
Classify B2B website visitors automatically into business prospects, job seekers, investors, partners/competitors, press and service providers
Get rich industry specific insights
Identify variations in key structured attributes specific to your industry/vertical
Compare segments
Compare buyer segments with non-transacting segments and get targeting/keyword/topic ideas to expand your business
Share personas
Add team members or export and share segments and personas as JPEG/PDF/CSV files to bring empathy to your marketing efforts
Automatic updates
Keep personas updated automatically and detect when changes occur, especially in an era of rapidly changing consumer behavior
Data filters
Use filters to include/exclude traffic and create personas for a single product/service, category, region, channel or social network
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Related articles
How to create B2B buyer personas
Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
AI generated persona
AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate hige amounts of data.
How to create data-driven personas
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
