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delve.ai
B2B personas

Know your buyers with B2B personas

Track organizations, get marketing ideas from desirable segments and generate leads

Organization tracking

See companies which visit your website with organization tracking, get notifications and enrich personas with companies data

Organization tracking

Data sources/integrations

Build rich personas leveraging first-party data (Google Analytics, Search Console) and public sources (social media, voice of customer)

Data sources/integrations

Data enrichment

Augment for deeper context with 20+ additional data sources and unearth behavioral insights with machine learning

Data enrichment

Automatic marketing segmentation

Get granular buyer segments based on behavior, psychographics, demographics, geographies and transactions

Automatic marketing segmentation

Desirable segments

Gain deep understanding of your desirable segments such as multi-goal converter and one-goal converter (high- and low- value)

Desirable segments
Desirable segments
Desirable segments

Non-desirable segments

Compare with segments such as passive browser and bouncer to get ideas to grow your business

Non-desirable segments
Non-desirable segments

Audience research

Get detailed personas and audience insights for each segment such as demographics, interests, goals/challenges and influential resources

Audience research

Lead notifications

Get real-time notifications and weekly summaries via email about desirable business prospects that visit your website

Lead notifications

Lead notifications

Organization journeys

Analyze up to 20 sample organization journeys for each segment to identify bottlenecks/drop-offs and to refine experiences

Organization journeys

Visitor groups

Classify B2B website visitors automatically into business prospects, job seekers, investors, partners/competitors, press and service providers

Visitor groups

Visitor groups

Get rich industry specific insights

Identify variations in key structured attributes specific to your industry/vertical

Get rich industry specific insights

Compare segments

Compare buyer segments with non-transacting segments and get targeting/keyword/topic ideas to expand your business

Compare segments

Share personas

Add team members or export and share segments and personas as JPEG/PDF/CSV files to bring empathy to your marketing efforts

Share personas

Automatic updates

Keep personas updated automatically and detect when changes occur, especially in an era of rapidly changing consumer behavior

Automatic updates

Data filters

Use filters to include/exclude traffic and create personas for a single product/service, category, region, channel or social network

Data filters

Related articles

How to create B2B buyer personas

How to create B2B buyer personas

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
Also available in: Espanol | French | Italian
AI generated persona

AI generated persona

AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate massive amounts of interaction data.
Also available in: Espanol | French | Italian
View all blog articles ->

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