Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.