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B2B Persona Development
Know your buyers with B2B personas
Track organizations, generate leads and
get marketing ideas from desirable segments
get marketing ideas from desirable segments
Automate marketing segmentation for better audience insights
Segment your market automatically based on audience psychographics, demographics, firmographics, technographics, behavior, geographies, and transactions.
B2B organizations can create detailed personas by integrating first-party data (CRM, Google Analytics, Search Console) and public sources (social media, voice of customer data). Augment these personas with over 20+ data sources for deeper psychographic and behavioral insights.
Spot high-value customer segments and identify audience-targeting ideas
Gain an in-depth understanding of your desirable segments, such as high-value customers and multi-goal converters.
Analyze buyer segments (repeat buyers, one-time buyers, multi-goal converters, single-goal converters) and non-transacting segments (bouncers, passive browsers) to optimize audience targeting and uncover business growth opportunities.
Use filters to create in-depth personas and get detailed consumer insight
Generate detailed persona profiles and get comprehensive audience insights, including firmographics, jobs to be done, psychological drivers, sources of influence, topics of interest, content types, affinities, and more.
Use filters for niche audience insights, filtering customers/traffic data to generate personas for a single product, service, location, marketing channel, or social platform.
Interact with your customers using the digital twin software
Chat with any of your B2B personas anytime, anywhere. Use our digital twin dashboard to chat with the virtual twins of your customers and ask them anything you’d like to know about your marketing audience.
Easily integrate digital twins into your processes with collaboration tools, like Slack, and empower your teammates to make data-driven decisions.
Real-time organization tracking and lead notifications
Track organizations visiting your site and enrich personas with company data. Classify B2B visitors into business prospects, investors, partners, competitors, and service providers. Get real-time notifications and weekly summaries about desirable business prospects via email or Slack.
Further, analyze organization-level journeys per segment to refine experiences and identify user drop-off points.
Compare persona segments and gain industry-specific insights
Spot differences between transacting and non-transacting audience segments to discover new targeting strategies, keywords, topics, and content ideas that drive conversions.
Analyze key structured attributes unique to your industry or vertical with industry-specific insights extracted from page views and keywords.
Identify gaps and capitalize on your competitors’ business strategies
Get unique business, marketing, and keyword insights from multiple competitor websites. Analyze the top players in your industry, along with their customer base, to build an ideal customer profile. Use this data to implement personalized campaigns and SEO strategies.
View competitor keywords by query type, intent, and length, and filter them by total, organic, and paid searches.
Get marketing and audience targeting ideas with our Marketing Advisor
Reduce manual efforts and save resources by converting your persona-related data directly into actionable campaign ideas across different channels, like SEO, PPC, social media, display ads, email marketing, content, PR, and sales.
Equip yourself with a suite of tools that offer accurate marketing and growth recommendations to optimize your business strategies.
Auto update and share persona segments
Easily share audience segments and personas with your team members in JPG, PDF, PPT, or CSV formats to enhance marketing collaboration. Keep them up-to-date with automatic updates and stay aligned with the dynamic business landscape.
Data sources and integrations
Delve AI pulls granular marketing, sales and audience data from sources that matter for your clients. Connect your data sources or use public data to receive marketing insights tailored to your needs.
Pricing that matches your needs
"Delve AI has been a game-changer for our marketing efforts. This tool transforms our historical data into insightful personas, including browsers, bouncers, and converters. It allows us to pinpoint what's effective for our ideal prospects. The added industry insights, lead categorization, and web analytics seamlessly align with our personas. I leverage this easy-to-use tool almost daily and it has truly elevated our marketing efforts."Jimmy Newson, CEO/Founder, Moving Forward Small Business
Shipbuilding
Accelerating Sales Cycle with Quality Leads
Learn how APT Global, a shipbuilding/offshore construction company with presence in UAE, Netherlands, Qatar, Belgium and India used Delve AI to generate high quality leads and accelerate its sales cycle.
Consumer Goods
Building Brand Personas with Segmentation
Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.
Apparel & Fashion
Using personas to get niche targeting ideas
With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
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