Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.
Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand variables involved, use-cases in marketing and examples of companies using psychographic segmentation effectively.
With insights from Delve AI, Orientbell Tiles campaign in India achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.
AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate massive amounts of interaction data.
Check out these top tools to discover and analyze competitor keywords. Use these advanced tools to beat your competitors with the best keywords for SEO and paid search marketing (PPC). Incorporate them into your keyword research and maximize revenues.
In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.
Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and to use them to deliver better experiences.
Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve your website’s search engine performance.
This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, data of existing customers/competitor’s customers, research, etc.
Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. Having an ICP helps you with meaningful conversations and sharper campaigns. Learn about ICP and how to keep it updated.
Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors. Learn how to conduct competitive research to build competitor personas.
Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.
Delve AI provides software-as-a-service (SaaS) solutions that enable businesses to deliver exceptional customer experiences and power growth, leveraging deeper understanding of their digital users and their interactions.