Delve AI blog

Learn two best ways to create buyer personas using Google Analytics data: Manual process using reports & Automatic generation using Live Persona by Delve AI.

Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.

Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.

Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand variables involved, use-cases in marketing and examples of companies using psychographic segmentation effectively.

Demographic segmentation divides customers based on age, gender, race, income, family structure, etc., thus helping to create marketing campaigns that resonate better with various groups.

Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.

Learn how to create e-commerce personas using behavioral analysis. Use these online shopper personas to improve messaging, targeting and customer experiences.

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. See how marketers leverage data and AI for a variety of use-cases.

Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.

With insights from Delve AI, Orientbell Tiles campaign in India achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.

AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate massive amounts of interaction data.

Check out these top tools to discover and analyze competitor keywords. Use these advanced tools to beat your competitors with the best keywords for SEO and paid search marketing (PPC). Incorporate them into your keyword research and maximize revenues.

In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.

Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and to use them to deliver better experiences.

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.

Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve your website’s search engine performance.

This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.

A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, data of existing customers/competitor’s customers, research, etc.

Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. Having an ICP helps you with meaningful conversations and sharper campaigns. Learn about ICP and how to keep it updated.

Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors. Learn how to conduct competitive research to build competitor personas.

Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.