Delve AI blog

Your CRM contains a goldmine of data that acts as perfect fodder to create accurate buyer personas. Here, we look at everything required to make personas from CRM data.

Looking to take your email marketing to the next level? Learn how to use personas to create highly targeted and effective email campaigns that resonate with your customers.

A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.

Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.

Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.

Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.

Learn how to make audience personas for YouTube videos. Use them to make content that resonate with your subscribers, get more views and grow your YouTube channel.

Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.

Creating accurate customer personas is crucial for your business. Learn what a customer persona is, how to develop accurate customer personas and how to use them in your business.

Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.

In this article, we look at how you can generate your Instagram user personas. Use them, along with your brand persona, to be relevant and attractive to your target audience.

Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.

Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.

Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.

Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand the variables involved and examples of companies using psychographic segmentation.

Demographic segmentation divides customers based on age, gender, race, income, family structure, etc., thus helping to create marketing campaigns that resonate better with various groups.

Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.

Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.

Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.

AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate hige amounts of data.

Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.

Learn two best ways to create buyer personas using Google Analytics data (UA/GA4): 1. Manual process using Google Analytics reports, and 2. Automatic generation using Live Persona by Delve AI.

In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.

Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.

Check out these top tools to research and analyze competitor keywords. Use these advanced tools to beat your competitors with the best keywords for SEO and paid search marketing (PPC).

Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve search engine performance.

This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.

A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, competitors, research, etc.

Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.

Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.

Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.