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Delve AI blog

Our blog on everything related to buyer personas, competitor analysis, and audience research. Learn about autonomous marketing and integrate personas in your workflow.
Can AI Customer Journey Transform the Customer Experience?

AI Customer Journeys

Here’s how AI customer journey transforms customer experiences across online and offline channels, giving marketers a more holistic view of their audience.
14 Min Read
Available in 10 languages
Digital Twin of a Customer: How It Can Help Marketers

Digital Twin of a Customer (DToC)

The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
16 Min Read
Top 10 Audience Insights Tools For Marketers in 2024 [Free+Paid]

Top 10 Audience Insights Tools For Marketers

Accurate audience insights are imperative for a successful marketing strategy. Find the best audience insights tools marketing professionals can use in this article.
19 Min Read
The Anatomy of a Buyer Persona: With Examples from Delve AI

Anatomy of a Buyer Persona

An effective buyer persona has several elements that need to be addressed. Let's learn these key ingredients that help paint a complete picture, with examples from personas generated by Delve AI.
12 Min Read
Towards Autonomous Marketing with Delve AI

Towards Autonomous Marketing with Delve AI

Step into the new era of autonomous marketing with Delve AI. Understand its benefits and how it differs from marketing automation. Get a peek into Delve AI's ongoing efforts to enabling autonomous marketing.
11 Min Read
How to Convert Visitors into Buyers

How to Convert Visitors into Buyers

Learn how to use personas, segments, and journeys to help non-converting website visitors, like bouncers, passive browsers, and cart abandoners move through the discovery and consideration phases to conversion.
8 Min Read
What Is a Negative Buyer Persona?

What Is a Negative Buyer Persona?

Negative buyer personas help you identify customers with no measurable ROI. Learn how you can use them to avoid marketing to the wrong people.
14 Min Read
Persona Based Marketing (PBM)

Persona Based Marketing (PBM)

Persona-based marketing helps to keep the focus on customers and their needs. Learn everything you need to know about building strong customer relationships with persona-based approaches to marketing.
12 Min Read
Emotion Analysis: Definition and Use-cases

Emotion Analysis: Definition and Use-cases

Emotion analysis is the process of detecting consumer emotions with the help of AI and machine learning technologies. Learn more on how it can help you make informed business decisions.
10 Min Read
What Is Customer Sentiment Analysis?

What Is Customer Sentiment Analysis?

Customer sentiment analysis is the process of detecting and understanding the opinions, emotions, and attitudes of consumers towards a certain product, service, or company. Discover its use cases and applications.
10 Min Read
Why Brand Personality Matters

Why Brand Personality Matters

Brand personality is the set of human traits we associate with brands. Learn why it matters with examples and how to create one for your brand that stands out from the crowd and dazzles your audience.
10 Min Read
Consumer Personality Traits (Big Five)

Consumer Personality Traits (Big Five)

Learn about Big Five personality traits and how they can be used in marketing to understand consumer behavior and decision-making processes and to optimize marketing messages.
11 Min Read
How to Create Personas Using ChatGPT

How to Create Personas Using ChatGPT

A buyer persona gives you an idea about customer goals and motivations. Learn how to use ChatGPT to create buyer personas with template prompts, tools and examples.
10 Min Read
9+ Use-cases of Generative AI in Marketing

9+ Use-cases of Generative AI in Marketing

Learn how generative AI is revolutionizing marketing, as well as its benefits, use-cases, and top Gen AI tools. Discover valuable insights for using generative AI efficiently and responsibly.
13 Min Read
Available in 11 languages
How to Create Candidate Personas to Optimize the Recruitment Process

How to Create Candidate Personas

Build candidate personas, which are semi-fictional representations of your ideal job candidates, to streamline your hiring process and find employees who will be the perfect fit for your company.
9 Min Read
What Is a Customer Persona? Definition, Uses, and Examples

What Is a Customer Persona?

A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
11 Min Read
Available in 10 languages
What Is an Employee Persona? Definition, Benefits, and Use Cases

What Is an Employee Persona?

Employee personas are the closest things you have to representing a group of employees that share similar traits and characteristics. They help you create a positive workplace culture.
9 Min Read
What Is Technographic Segmentation and Why Does It Matter?

What Is Technographic Segmentation?

Technographic segmentation divides your customers based on their technology usage and adoption rates. Learn how it can boost your B2B marketing efforts and drive customer growth.
9 Min Read
What Are SaaS Buyer Personas? (With 5 Examples)

What Are SaaS Buyer Personas?

SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
14 Min Read
How to Use Buyer Personas in Content Marketing Campaigns

How to Use Personas in Content Marketing

Integrate personas in your content marketing strategy to create messages that resonate effectively with your audience. Use deep insights about your buyers and their needs to create great content focused on the customer.
11 Min Read

How to Create Buyer Personas from CRM Data

Your CRM contains a goldmine of data that acts as perfect fodder to create accurate buyer personas. Here, we look at everything required to make personas from CRM data.
9 Min Read
How to Use Buyer Personas to Enhance Email Marketing Campaigns

Personas to Enhance Email Marketing

Looking to take your email marketing to the next level? Learn how to use personas to create highly targeted and effective email campaigns that resonate with your customers.
16 Min Read
The History of Buyer Personas

The History of Buyer Personas

A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
16 Min Read
How to Use SEO Persona to Boost Search Performance

How to Use SEO Persona to Boost Search

Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.
16 Min Read
50+ Buyer Persona Statistics That Showcase Their Effectiveness

50+ Buyer Persona Statistics

Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
6 Min Read
How to use PPC personas to boost search engine marketing

How to Use PPC Personas to Boost SEM

Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.
8 Min Read
How to Build Audience Personas for Youtube

How to Build Personas for Youtube

Learn how to make audience personas for YouTube videos. Use them to make content that resonate with your subscribers, get more views and grow your YouTube channel.
8 Min Read
How to Use Online Reviews to Build Buyer Personas

How to Use Reviews to Build Buyer Personas

Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.
8 Min Read
Guide to Creating Marketing Personas

Guide to Creating Marketing Personas

Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
9 Min Read
How to Generate Your Instagram Personas

How to Generate Your Instagram Personas

In this article, we look at how you can generate your Instagram user personas. Use them, along with your brand persona, to be relevant and attractive to your target audience.
8 Min Read
How to Build Your Twitter Personas

How to Build Your Twitter Personas

Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.
7 Min Read
How to Create Social Media Personas

How to Create Social Media Personas

Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.
11 Min Read
Behavioral Segmentation Examples and Variables

Behavioral Segmentation Variables

Behavioral segmentation groups customers according to their behavioral patterns and traits. Find examples and variables of behavioral segmentation in marketing here.
7 Min Read
Psychographic Segmentation: Examples, Use-cases, Variables and Advantages

Psychographic Segmentation Examples

Psychographic segmentation includes variables like personality, lifestyle, social status, attitudes, interests, and more. Check out top examples and benefits to better understand your market.
8 Min Read
What Is Demographic Segmentation? With Examples

What Is Demographic Segmentation?

Examples of demographic segmentation are many; it divides customers by age, gender, income, ethnicity, and family status, helping you create targeted marketing campaigns.
7 Min Read
Market Segmentation: Benefits, Types, and Examples

Market Segmentation: Benefits & Types

Market segmentation is the process of dividing customers into smaller groups based on their needs and characteristics. Explore the benefits, examples and types of market segmentation in this article.
15 Min Read
Online Shopper Personas: E-commerce Stores

Online Shopper Personas: E-commerce Stores

Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
9 Min Read
16 Use-cases of AI in Marketing

16 Use-cases of AI in Marketing

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
15 Min Read
Top 12 Persona Tools & Templates

Top 12 Persona Tools & Templates

Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
16 Min Read
Available in 11 languages
AI Generated Persona: How to Create Personas with AI

AI Generated Persona: How to Create Personas with AI

AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.
6 Min Read
Available in 10 languages
How to Create Data-driven Personas

How to Create Data-driven Personas

Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
9 Min Read
Available in 10 languages
Create Buyer Personas Using Google Analytics

Create Personas Using Google Analytics

Learn the two best ways to create buyer personas using Google Analytics data (GA4): Manual process using reports & Automatic generation using Persona by Delve AI.
16 Min Read
Available in 10 languages
30 Marketing Ideas for Small Businesses

30 Marketing Ideas for Small Businesses

In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.
14 Min Read
What is Customer Journey Mapping?

What is Customer Journey Mapping?

Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
12 Min Read
How to Create B2B Buyer Personas

How to Create B2B Buyer Personas

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
7 Min Read
Available in 10 languages
Top 14 Tools to Find Competitor Keywords

Top 14 Tools to Find Competitor Keywords

Check out the top tools to research and analyze competitor keywords. Use them to beat your competitors with the best keywords for both SEO and paid search marketing (PPC).
15 Min Read
How to Check Competitor Keywords

How to Check Competitor Keywords

Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve search engine performance.
8 Min Read
Service Provider & Network Domain in GA

Service Provider & Network Domain in GA

This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
4 Min Read
What Is a Buyer Persona?

What Is a Buyer Persona?

A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, competitors, research, etc.
13 Min Read
What Is an Ideal Customer Profile?

What Is an Ideal Customer Profile?

Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.
8 Min Read
How to Use Personas for Competitor Analysis

How to Use Personas for Competitor Analysis

Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
9 Min Read
How to Create Personas Automatically

How to Create Personas Automatically

Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.
7 Min Read

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Customer Persona

Build data-driven personas
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Live Persona

Create personas for your website
using Google Analytics data
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Social Persona

Generate personas for your
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