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Delve AI blog

Our blog on personas, competitor analysis, how-to's and product updates
Create buyer personas using Google Analytics

Create buyer personas using Google Analytics

Learn two best ways to create buyer personas using Google Analytics data: Manual process using reports & Automatic generation using Live Persona by Delve AI.
Top 10 tools to find competitor keywords

Top 10 tools to find competitor keywords

Check out these top tools to discover and analyze competitor keywords. Use these advanced tools to beat your competitors with the best keywords for SEO and paid search marketing (PPC). Incorporate them into your keyword research and maximize revenues.
How to create e-commerce personas

How to create e-commerce personas

Learn how to create e-commerce personas using behavioral analysis. Use these online shopper personas to improve messaging, targeting and customer experiences.
16 use-cases of AI in marketing

16 use-cases of AI in marketing

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. See how marketers leverage data and AI for a variety of use-cases.
Top 15 persona templates & tools

Top 15 persona templates & tools

Use these persona templates and software tools to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
Leveraging AI for CTR and VTR improvements

Leveraging AI for CTR and VTR improvements

With insights from Delve AI, Orientbell Tiles campaign in India achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.
AI generated persona

AI generated persona

AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate massive amounts of interaction data.
How to create data-driven personas

How to create data-driven personas

Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
30 marketing ideas for small businesses

30 marketing ideas for small businesses

In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.
What is Customer Journey Mapping?

What is Customer Journey Mapping?

Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and to use them to deliver better experiences.
How to create B2B buyer personas

How to create B2B buyer personas

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
How to check competitor keywords

How to check competitor keywords

Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve your website’s search engine performance.
Service Provider & Network Domain in GA

Service Provider & Network Domain in GA

This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
What is a buyer persona?

What is a buyer persona?

A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, data of existing customers/competitor’s customers, research, etc.
What is an ideal customer profile?

What is an ideal customer profile?

Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. Having an ICP helps you with meaningful conversations and sharper campaigns. Learn about ICP and how to keep it updated.
use personas for competitor analysis

How to use personas for competitor analysis

Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors. Learn how to conduct competitive research to build competitor personas.
how to create personas automatically

How to create personas automatically

Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.