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Delve AI blog

Our blog on personas, competitor analysis, how-to's and product updates

How to create buyer personas from CRM data

Your CRM contains a goldmine of data that acts as perfect fodder to create accurate buyer personas. Here, we look at everything required to make personas from CRM data.
9 min read
How to use buyer personas to enhance email marketing campaigns

Personas to enhance email marketing

Looking to take your email marketing to the next level? Learn how to use personas to create highly targeted and effective email campaigns that resonate with your customers.
16 min read
The history of buyer personas

The history of buyer personas

A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
16 min read
How to use SEO persona to boost search performance

How to use SEO persona to boost search

Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.
16 min read
40+ buyer persona statistics that showcase their effectiveness

40+ buyer persona statistics

Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
6 min read
How to use PPC personas to boost search engine marketing

How to use PPC personas to boost SEM

Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.
8 min read
How to build audience personas for YouTube

How to build audience personas for YouTube

Learn how to make audience personas for YouTube videos. Use them to make content that resonate with your subscribers, get more views and grow your YouTube channel.
8 min read
How to use online reviews to build buyer personas

How to use reviews to build buyer personas

Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.
8 min read
How to create accurate customer personas

How to create accurate customer personas

Creating accurate customer personas is crucial for your business. Learn what a customer persona is, how to develop accurate customer personas and how to use them in your business.
9 min read
Guide to creating marketing personas

Guide to creating marketing personas

Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
9 min read
How to generate your Instagram personas

How to generate your Instagram personas

In this article, we look at how you can generate your Instagram user personas. Use them, along with your brand persona, to be relevant and attractive to your target audience.
8 min read
How to build your Twitter personas

How to build your Twitter personas

Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.
7 min read
How to create social media personas

How to create social media personas

Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.
11 min read
Behavioral segmentation: types and examples

Behavioral segmentation: types and examples

Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.
7 min read
Psychographic segmentation: examples, use-cases, variables and advantages

Psychographic segmentation: examples

Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand the variables involved and examples of companies using psychographic segmentation.
8 min read
What is demographic segmentation?

What is demographic segmentation?

Demographic segmentation divides customers based on age, gender, race, income, family structure, etc., thus helping to create marketing campaigns that resonate better with various groups.
7 min read
Marketing segmentation: Benefits & types

Marketing segmentation: Benefits & types

Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.
15 min read
How to create e-commerce personas

Online shopper personas: e-commerce stores

Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
9 min read
16 use-cases of AI in marketing

16 use-cases of AI in marketing

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
15 min read
Top 15 persona tools & templates

Top 15 persona tools & templates

Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
16 min read
Available in: Espanol | French | Italian
AI generated persona

AI generated persona

AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate hige amounts of data.
6 min read
Available in: Espanol | French | Italian
How to create data-driven personas

How to create data-driven personas

Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
9 min read
Available in: Espanol | French | Italian
Create buyer personas using Google Analytics

Create buyer personas using Google Analytics

Learn two best ways to create buyer personas using Google Analytics data (UA/GA4): 1. Manual process using Google Analytics reports, and 2. Automatic generation using Live Persona by Delve AI.
16 min read
Available in: Espanol | French | Italian
30 marketing ideas for small businesses

30 marketing ideas for small businesses

In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.
14 min read
What is Customer Journey Mapping?

What is Customer Journey Mapping?

Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
12 min read
How to create B2B buyer personas

How to create B2B buyer personas

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
7 min read
Available in: Espanol | French | Italian
Top 10 tools to find competitor keywords

Top 10 tools to find competitor keywords

Check out these top tools to research and analyze competitor keywords. Use these advanced tools to beat your competitors with the best keywords for SEO and paid search marketing (PPC).
15 min read
How to check competitor keywords

How to check competitor keywords

Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve search engine performance.
8 min read
Service Provider & Network Domain in GA

Service Provider & Network Domain in GA

This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
4 min read
What is a buyer persona?

What is a buyer persona?

A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, competitors, research, etc.
13 min read
What is an ideal customer profile?

What is an ideal customer profile?

Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.
8 min read
use personas for competitor analysis

How to use personas for competitor analysis

Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
9 min read
how to create personas automatically

How to create personas automatically

Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.
7 min read

Our products

Live Persona

Create personas for your website
using Google Analytics data
live

Social Persona

Generate personas for your
social media audience
social

Competitor Persona

Create personas for competitors
using Delve AI's intelligence data
competitor