Delve AI blog
Our blog on personas, competitor analysis, how-to's and product updates
What is a negative buyer persona?
Negative buyer personas help you identify customers with no measurable ROI. Learn how you can use them to avoid marketing to the wrong people.
14 min read
Persona Based Marketing (PBM)
Persona-based marketing helps to keep the focus on customers and their needs. Learn everything you need to know about building strong customer relationships with persona-based approaches to marketing.
12 min read
Emotion Analysis: Definition and use-cases
Emotion analysis is the process of detecting consumer emotions with the help of AI and machine learning technologies. Learn more on how it can help you make informed business decisions.
10 min read
What is Customer Sentiment Analysis?
Customer sentiment analysis is the process of detecting and understanding the opinions, emotions, and attitudes of consumers towards a certain product, service, or company. Discover its use cases and applications.
10 min read
Why Brand Personality matters
Brand personality is the set of human traits we associate with brands. Learn why it matters with examples and how to create one for your brand that stands out from the crowd and dazzles your audience.
10 min read
Consumer personality traits (Big Five)
Learn about Big Five personality traits and how they can be used in marketing to understand consumer behavior and decision-making processes and to optimize marketing messages.
11 min read
How to create personas using ChatGPT
A buyer persona gives you an idea about customer goals and motivations. Learn how to use ChatGPT to create buyer personas with template prompts, tools and examples.
10 min read
7+ use-cases of generative AI in marketing
Learn how generative AI is revolutionizing marketing, and its top benefits, use-cases and relevant tools. Discover valuable insights for using generative AI efficiently and responsibly.
13 min read
How to create candidate personas
Build candidate personas, which are semi-fictional representations of your ideal job candidates, to streamline your hiring process and find employees who will be the perfect fit for your company.
9 min read
What is a customer persona?
A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
11 min read
What is an employee persona?
Employee personas are the closest things you have to representing a group of employees that share similar traits and characteristics. They help you create a positive workplace culture.
9 min read
What is technographic segmentation?
Technographic segmentation divides your customers based on their technology usage and adoption rates. Learn how it can boost your B2B marketing efforts and drive customer growth.
9 min read
What are SaaS buyer personas?
SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
14 min read
How to use personas in content marketing
Integrate personas in your content marketing strategy to create messages that resonate effectively with your audience. Use deep insights about your buyers and their needs to create great content focused on the customer.
11 min read
How to create buyer personas from CRM data
Your CRM contains a goldmine of data that acts as perfect fodder to create accurate buyer personas. Here, we look at everything required to make personas from CRM data.
9 min read
Personas to enhance email marketing
Looking to take your email marketing to the next level? Learn how to use personas to create highly targeted and effective email campaigns that resonate with your customers.
16 min read
The history of buyer personas
A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
16 min read
How to use SEO persona to boost search
Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.
16 min read
40+ buyer persona statistics
Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
6 min read
How to use PPC personas to boost SEM
Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.
8 min read
How to build audience personas for YouTube
Learn how to make audience personas for YouTube videos. Use them to make content that resonate with your subscribers, get more views and grow your YouTube channel.
8 min read
How to use reviews to build buyer personas
Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.
8 min read
Guide to creating marketing personas
Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
9 min read
How to generate your Instagram personas
In this article, we look at how you can generate your Instagram user personas. Use them, along with your brand persona, to be relevant and attractive to your target audience.
8 min read
How to build your Twitter personas
Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.
7 min read
How to create social media personas
Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.
11 min read
Behavioral segmentation: types and examples
Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.
7 min read
Psychographic segmentation: examples
Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand the variables involved and examples of companies using psychographic segmentation.
8 min read
What is demographic segmentation?
Demographic segmentation divides customers based on age, gender, race, income, family structure, etc., thus helping to create marketing campaigns that resonate better with various groups.
7 min read
Marketing segmentation: Benefits & types
Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.
15 min read
Online shopper personas: e-commerce stores
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
9 min read
16 use-cases of AI in marketing
Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
15 min read
Top 15 persona tools & templates
Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
AI generated persona
AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate hige amounts of data.
How to create data-driven personas
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
Create buyer personas using Google Analytics
Learn two best ways to create buyer personas using Google Analytics data (UA/GA4): 1. Manual process using Google Analytics reports, and 2. Automatic generation using Live Persona by Delve AI.
30 marketing ideas for small businesses
In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.
14 min read
What is Customer Journey Mapping?
Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
12 min read
How to create B2B buyer personas
Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
Top 10 tools to find competitor keywords
Check out these top tools to research and analyze competitor keywords. Use these advanced tools to beat your competitors with the best keywords for SEO and paid search marketing (PPC).
15 min read
How to check competitor keywords
Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve search engine performance.
8 min read
Service Provider & Network Domain in GA
This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
4 min read
What is a buyer persona?
A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, competitors, research, etc.
13 min read
What is an ideal customer profile?
Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.
8 min read
How to use personas for competitor analysis
Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
9 min read
How to create personas automatically
Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.
7 min read
