Marketing segmentation
Read all the articles related to marketing segmentation. Learn more about marketing segmentation.
Why Brand Personality matters
Brand personality is the set of human traits we associate with brands. Learn why it matters with examples and how to create one for your brand that stands out from the crowd and dazzles your audience.
10 min read
Consumer personality traits (Big Five)
Learn about Big Five personality traits and how they can be used in marketing to understand consumer behavior and decision-making processes and to optimize marketing messages.
11 min read
What is technographic segmentation?
Technographic segmentation divides your customers based on their technology usage and adoption rates. Learn how it can boost your B2B marketing efforts and drive customer growth.
9 min read
Behavioral segmentation: types and examples
Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.
7 min read
Psychographic segmentation: examples
Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand the variables involved and examples of companies using psychographic segmentation.
8 min read
What is demographic segmentation?
Demographic segmentation divides customers based on age, gender, race, income, family structure, etc., thus helping to create marketing campaigns that resonate better with various groups.
7 min read
Marketing segmentation: Benefits & types
Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.
15 min read