Marketing segmentation
Read all the articles related to marketing segmentation. Learn more about marketing segmentation.
Behavioral segmentation: types and examples
Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.
7 min read
Psychographic segmentation: examples
Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand the variables involved and examples of companies using psychographic segmentation.
8 min read
What is demographic segmentation?
Demographic segmentation divides customers based on age, gender, race, income, family structure, etc., thus helping to create marketing campaigns that resonate better with various groups.
7 min read
Marketing segmentation: Benefits & types
Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.
15 min read