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Marketing segmentation

Great marketing starts with proper customer segmentation. Explore the different types of market segmentation options available to divide your audience effectively.
Emotion Analysis: Definition and use-cases

Emotion Analysis: Definition and use-cases

Emotion analysis is the process of detecting consumer emotions with the help of AI and machine learning technologies. Learn more on how it can help you make informed business decisions.
10 min read
What is Customer Sentiment Analysis?

What is Customer Sentiment Analysis?

Customer sentiment analysis is the process of detecting and understanding the opinions, emotions, and attitudes of consumers towards a certain product, service, or company. Discover its use cases and applications.
10 min read
Why Brand Personality matters

Why Brand Personality matters

Brand personality is the set of human traits we associate with brands. Learn why it matters with examples and how to create one for your brand that stands out from the crowd and dazzles your audience.
10 min read
Consumer personality traits (Big Five)

Consumer personality traits (Big Five)

Learn about Big Five personality traits and how they can be used in marketing to understand consumer behavior and decision-making processes and to optimize marketing messages.
11 min read
What is technographic segmentation and why does it matter?

What is technographic segmentation?

Technographic segmentation divides your customers based on their technology usage and adoption rates. Learn how it can boost your B2B marketing efforts and drive customer growth.
9 min read
Behavioral segmentation: Examples and variables

Behavioral segmentation

Behavioral segmentation divides customers based on the behavior patterns they exhibit when interacting with your business or website. Read to discover the top examples of behavioral segmentation in marketing.
7 min read
Psychographic segmentation: Examples and variables

Psychographic segmentation

Psychographic segmentation groups customers based on their psychological traits and attributes. Explore variables and take a look at important examples to better understand your target market.
8 min read
Demographic segmentation: Examples in marketing

Demographic segmentation

Examples of demographic segmentation are many - it involves dividing customers by age, gender, income, ethnicity, and family status, helping you create highly targeted marketing campaigns.
7 min read
Marketing segmentation: Benefits & types

Market Segmentation: Types & Examples

Market segmentation is the process of dividing the consumer market into smaller groups based on similar needs and characteristics. Explore the benefits and types of market segmentation in this article.
15 min read