Delve.ai
EN  

Buyer personas

You understand your customers better with buyer personas. Period. Learn how to create and use personas to develop people-centric marketing campaigns.
Delve AI x HubSpot: We are live on the App Marketplace!
Available in 16 languages

Delve AI is live on the HubSpot Marketplace!

You can now find Delve AI on HubSpot’s app marketplace. This integration simplifies creating customer personas for your B2B buyers and provides actionable marketing ideas.
Create Personas with HubSpot CRM data | Customer Persona by Delve AI
Available in 16 languages

Create Personas with HubSpot CRM data

Learn how to create personas using HubSpot CRM data. Leverage Customer Persona by Delve AI to generate personas for your business customers.
How to Create a Persona in 11 Steps: Examples & Templates
Available in 16 languages

How to Create a Persona in 11 Steps

Creating a persona from scratch isn't easy. Our in-depth guide to persona building simplifies the process with easy-to-follow steps and examples. Learn how!
13 Customer Retention Examples, Strategies & Persona Uses
Available in 16 languages

Customer Retention Examples and Strategies

Check out the top customer retention examples, strategies, and use cases to boost revenue and keep your buyers happy. Learn more about this metric, which is just as important as customer acquisition.
Delve AI’s Black Friday Sale 2025: Save Big, Limited-time Offer!

Delve AI’s Black Friday Sale 2025

Save over 50% with Delve AI’s Black Friday Combo Bundles. Get your favorite AI marketing solutions at exciting prices and make the most of Black Friday + Cyber Monday with Delve AI!
Personas and Jobs to Be Done: It’s Not an Either-Or Conversation
Available in 9 languages

Personas and Jobs to Be Done

Jobs to be done and personas are two distinct but complementary concepts that help you understand customer needs and challenges. Learn how to use them to create better product and marketing strategies.
Digital Twin of a Customer: How It Can Help Marketers
Available in 11 languages

Digital Twin of a Customer (DToC)

The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
The Anatomy of a Buyer Persona: With Examples from Delve AI
Available in 16 languages

Anatomy of a Buyer Persona

An effective buyer persona has several elements that need to be addressed. Let's learn these key ingredients that help paint a complete picture, with examples from personas generated by Delve AI.
What Is a Negative Buyer Persona?
Available in 6 languages

What Is a Negative Buyer Persona?

Negative buyer personas help you identify customers with no measurable ROI. Learn how you can use them to avoid marketing to the wrong people.
Persona Based Marketing (PBM)
Available in 16 languages

Persona Based Marketing (PBM)

Persona-based marketing helps to keep the focus on customers and their needs. Learn everything you need to know about building strong customer relationships with persona-based approaches to marketing.
What Are SaaS Buyer Personas? (With 5 Examples)

What Are SaaS Buyer Personas?

SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
The History of Buyer Personas

The History of Buyer Personas

A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
50+ Buyer Persona Statistics That Showcase Their Effectiveness
Available in 16 languages

50+ Buyer Persona Statistics

Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
What Is a Customer Persona? Definition, Uses, and Examples
Available in 16 languages

What Is a Customer Persona?

A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
Guide to Creating Marketing Personas
Available in 16 languages

Guide to Creating Marketing Personas

Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
Online Shopper Personas: E-commerce Stores
Available in 8 languages

Online Shopper Personas: E-commerce Stores

Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
Top 12 Persona Tools & Templates
Available in 11 languages

Top 12 Persona Tools & Templates

Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
AI Generated Persona: How to Create Personas with AI
Available in 16 languages

AI Generated Persona

AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.

Subscribe to Delve AI's newsletters

Join our community of 41,000+ marketing enthusiasts! Get early access
to curated content, product updates, and exclusive offers.