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Buyer personas

You understand your customers better with buyer personas. Period. Learn how to create and use personas to develop people-centric marketing campaigns.
The Anatomy of a Buyer Persona: With Examples from Delve AI

Anatomy of a Buyer Persona

An effective buyer persona has several elements that need to be addressed. Let's learn these key ingredients that help paint a complete picture, with examples from personas generated by Delve AI.
12 Min Read
What Is a Negative Buyer Persona?

What Is a Negative Buyer Persona?

Negative buyer personas help you identify customers with no measurable ROI. Learn how you can use them to avoid marketing to the wrong people.
14 Min Read
Persona Based Marketing (PBM)

Persona Based Marketing (PBM)

Persona-based marketing helps to keep the focus on customers and their needs. Learn everything you need to know about building strong customer relationships with persona-based approaches to marketing.
12 Min Read
What Are SaaS Buyer Personas? (With 5 Examples)

What Are SaaS Buyer Personas?

SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
14 Min Read
The History of Buyer Personas

The History of Buyer Personas

A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
16 Min Read
50+ Buyer Persona Statistics That Showcase Their Effectiveness

50+ Buyer Persona Statistics

Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
6 Min Read
How to Use Online Reviews to Build Buyer Personas

How to Use Reviews to Build Buyer Personas

Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.
8 Min Read
What Is a Customer Persona? Definition, Uses, and Examples

What Is a Customer Persona?

A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
11 Min Read
Guide to Creating Marketing Personas

Guide to Creating Marketing Personas

Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
9 Min Read
Top 12 Persona Tools & Templates

Top 12 Persona Tools & Templates

Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
16 Min Read
Available in 10 languages
AI Generated Persona

AI Generated Persona

AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate high amounts of data.
6 Min Read
Available in 10 languages
How to Create Data-driven Personas

How to Create Data-driven Personas

Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
9 Min Read
Available in 10 languages
Create Buyer Personas Using Google Analytics

Create Personas Using Google Analytics

Learn two best ways to create buyer personas using Google Analytics data (GA4): Manual process using reports & Automatic generation using Persona by Delve AI.
16 Min Read
Available in 4 languages
What Is a Buyer Persona?

What Is a Buyer Persona?

A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, competitors, research, etc.
13 Min Read
How to Create Personas Automatically

How to Create Personas Automatically

Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.
7 Min Read