Use your Salesforce CRM data to build customer personas for your B2B brand. Find valuable customer segments and chat with their digital twins to get feedback on product and campaign ideas.
Leverage Delve AI’s free persona generator to get in-depth insights about your audience. Build detailed customer personas and journey maps, and engage with them via the built-in chat feature.
You can now find Delve AI on HubSpot’s app marketplace. This integration simplifies creating customer personas for your B2B buyers and provides actionable marketing ideas.
Creating a persona from scratch isn't easy. Our in-depth guide to persona building simplifies the process with easy-to-follow steps and examples. Learn how!
Check out the top customer retention examples, strategies, and use cases to boost revenue and keep your buyers happy. Learn more about this metric, which is just as important as customer acquisition.
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Jobs to be done and personas are two distinct but complementary concepts that help you understand customer needs and challenges. Learn how to use them to create better product and marketing strategies.
The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
An effective buyer persona has several elements that need to be addressed. Let's learn these key ingredients that help paint a complete picture, with examples from personas generated by Delve AI.
Persona-based marketing helps to keep the focus on customers and their needs. Learn everything you need to know about building strong customer relationships with persona-based approaches to marketing.
SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.