Buyer personas
Read all the articles related to buyer personas. Learn more about buyer personas.
What are SaaS buyer personas?
SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
14 min read
The history of buyer personas
A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
16 min read
40+ buyer persona statistics
Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
6 min read
How to use reviews to build buyer personas
Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.
8 min read
What is a customer persona?
A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
11 min read
Guide to creating marketing personas
Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
9 min read
Top 15 persona tools & templates
Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
AI generated persona
AI generated persona will help you create more relevant and up-to-date persona in an automated manner. It is particularly useful in the current era of fast changing consumer behaviors that generate hige amounts of data.
How to create data-driven personas
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
Create buyer personas using Google Analytics
Learn two best ways to create buyer personas using Google Analytics data (UA/GA4): 1. Manual process using Google Analytics reports, and 2. Automatic generation using Live Persona by Delve AI.
What is a buyer persona?
A buyer persona is a fictional representation of your ideal customer based on various factors such as customer demographics, behavior, motivations, goals, competitors, research, etc.
13 min read
How to create personas automatically
Learn how to create personas automatically for your and your competitor’s business. By creating buyer/user personas, you can get deeper insights and intelligence to market, sell and serve your customers better.
7 min read