Create Personas with HubSpot CRM data
Learn how to create personas using HubSpot CRM data. Leverage Customer Persona by Delve AI to generate personas for your business customers.
11 Min Read
Available in 16 languages
How to Create a Persona in 11 Steps
Creating a persona from scratch isn't easy. Our in-depth guide to persona building simplifies the process with easy-to-follow steps and examples. Learn how!
22 Min Read
Customer Retention Examples and Strategies
Check out the top customer retention examples, strategies, and use cases to boost revenue and keep your buyers happy. Learn more about this metric, which is just as important as customer acquisition.
23 Min Read
Delve AI’s Black Friday Sale
Enjoy 30% discounts on your favorite products and make the most of this Black Friday sale with Delve AI. Look at all our products and deals coming your way this Black Friday!
4 Min Read
Personas and Jobs to Be Done
Jobs to be done and personas are two distinct but complementary concepts that help you understand customer needs and challenges. Learn how to use them to create better product and marketing strategies.
11 Min Read
Available in 9 languages
Digital Twin of a Customer (DToC)
The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
16 Min Read
Available in 11 languages
Anatomy of a Buyer Persona
An effective buyer persona has several elements that need to be addressed. Let's learn these key ingredients that help paint a complete picture, with examples from personas generated by Delve AI.
12 Min Read
What Is a Negative Buyer Persona?
Negative buyer personas help you identify customers with no measurable ROI. Learn how you can use them to avoid marketing to the wrong people.
14 Min Read
Available in 6 languages
Persona Based Marketing (PBM)
Persona-based marketing helps to keep the focus on customers and their needs. Learn everything you need to know about building strong customer relationships with persona-based approaches to marketing.
12 Min Read
What Are SaaS Buyer Personas?
SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
14 Min Read
The History of Buyer Personas
A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
16 Min Read
50+ Buyer Persona Statistics
Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
6 Min Read
Available in 16 languages
What Is a Customer Persona?
A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
11 Min Read
Available in 16 languages
Guide to Creating Marketing Personas
Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
9 Min Read
Online Shopper Personas: E-commerce Stores
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
9 Min Read
Available in 8 languages
Top 12 Persona Tools & Templates
Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
16 Min Read
Available in 11 languages
AI Generated Persona
AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.
6 Min Read
Available in 16 languages
How to Create Data-driven Personas
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
9 Min Read
Available in 10 languages
Create Personas Using Google Analytics
Learn the two best ways to create buyer personas using Google Analytics data (GA4): Manual process using reports & Automatic generation using Persona by Delve AI.
16 Min Read
Available in 10 languages
What Is a Buyer Persona?
A buyer persona represents your ideal customers, helping you make better product and marketing decisions. Learn how to create and use one for your business here.
27 Min Read
Available in 11 languages
Our products
Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
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