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Voice of the customer

Listen to the true voice of your customers. Learn how to gather, analyze, and act on customer feedback to build stronger relationships and improve your services.
How to Use Online Reviews to Build Buyer Personas
Available in 16 languages

How to Use Reviews to Build Buyer Personas

Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.
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