MARKET RESEARCH SOFTWARE FOR BRANDS & AGENCIESConduct market research at scale
Generate and use personas and synthetic users
to validate concepts and make data-driven decisions
to validate concepts and make data-driven decisions
Create personas from market research data
Build rich, research-backed user personas by combining your primary and secondary market data. Upload surveys, interviews, or market reports, or start with a simple audience description, and create multiple audience personas in minutes.
Automatically segment audiences across demographics, psychographics, and behaviors, and enrich them with Delve AI's inference layer to ensure insights are grounded in real data, not assumptions.
Find high-value audience segments
Move beyond static personas and segment audiences into distinct user groups based on goals, needs, and motivations. Access granular audience distributions that answer who, what, when, where, and how for each segment.
Identify niche and hard-to-reach audiences for specialized studies, compare multiple user groups side by side, and use segmentation to sharpen hypotheses and focus research on what matters.
Get in-depth audience insights
Each research persona provides insights for exploratory, evaluative, and generative research. Understand user needs, goals, motivations, and pain points, along with interests, behaviors, and purchasing habits.
Discover interests, conversation themes, and the brands, websites, podcasts, and YouTube channels that influence opinions to understand why users behave the way they do, while tracking behavior shifts as personas change over time.
Talk to your personas using digital twin technology
Turn personas into interactive research assets with Digital Twin of the Customer (DToC) technology. Chat with AI-powered digital twins modeled after your user segments to explore ideas, validate assumptions, and test early concepts.
Use digital twins to test hypotheses, explore edge cases, and get instant feedback on concepts and messaging – ideal for early discovery, concept testing, and ongoing research.
Turn personas into research participants with synthetic users
Generate AI-powered users from your existing personas and audience segments, and use them to run market research studies on demand.
Create hundreds or thousands of synthetic users that mirror real-world user behaviors, needs, and preferences. Use them to simulate markets, explore scenarios, and extend traditional research with speed and flexibility.
Run surveys and interviews without recruitment delays
Run on-demand surveys and get quantitative and qualitative insights in minutes. Spot trends, test messaging, and iterate faster without waiting weeks for responses.
Also conduct flexible interviews with synthetic users to uncover motivations, behaviors, and emotional drivers, and leverage them to enhance, not replace, people-led research.
Update personas and share research outputs
You can update and re-generate personas anytime by adding new research data or removing outdated inputs, so insights stay relevant to your audience.
Share personas with your team, add collaborators, and export segments as well as synthetic users, surveys, and interviews in JPG, PDF, CSV, and PPT formats to keep stakeholders aligned and informed.
Data sources and integrations
Delve AI combines your first-party and second-party research data, like surveys and market reports, with AI-driven inference to generate actionable personas and synthetic users. No personal data is used, making it a privacy-safe and compliant solution for scalable market research.
Flexible pricing that matches your needs
"Delve AI is a really great way to figure out our customer personas with real data, pulling in existing customer data and turning it into something that is more understandable, especially when you don't have a huge budget to do a fully expansive marketing research. The interface of the personas in the platform is really simple and it is easy to share with other people who are not in marketing and help them understand our different customer segments and their interactions."Meredith Barnes, Marketing Manager, US Metal Crafters
Building Brand Personas with Segmentation
Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.
Using personas to get niche targeting ideas
With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
Driving Omnichannel Retail with AI Personas
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
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Synthetic interviews involve using AI-generated personas to run user interviews. Learn about their pros and cons, and possible applications in your market research studies.
Digital Twin of a Customer (DToC)
The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
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