Social media audience research
Research your social media audience
Use the rich insights to build more meaningful relationships with your social audiences
Social audiences across networks
Specify network specific handles and combine audiences from seven major social networks
Social audience segments
Gain deep understanding of your social segments such as follower, mentioner and website visitor
Audience research
Get detailed personas and audience insights for each segment such as demographics, interests, behaviors and affinities
Sources of influence
Find who your audiences follow, visit and engage with and discover best places to influence them
Identify influencers
Identify people and organizations who have expert knowledge and social influence over your target social audience
Topics of interest
Identify the topics/themes that resonate with your social audience
Hashtags
Analyze conversations and extract the hashtags your audience use
Automatic marketing segmentation
Get granular social segments based on behavior, psychographics, demographics and geographies
Get rich industry specific insights
Identify variations in key structured attributes specific to your industry/vertical
Analyze competitors
Analyze and track your competitors’ social profiles and extract meaningful insights and trends from content and audiences
Share personas
Add team members or export and share segments and personas as JPEG/PDF/CSV files to bring empathy to your marketing efforts
Automatic updates
Keep personas updated each month automatically with built-in social monitoring and detect changes when they occur
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