SOCIAL MEDIA AUDIENCE RESEARCH SOFTWAREGet social media audience insights
Analyze brand mentioners and category mentioners to build meaningful relationships with your social target audiences
Build audience segments from major social networks
Generate granular social audience segments based on demographics, psychographics, geographies, and behaviors. Define brand domains and integrate audience insights across major social platforms, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (Twitter), and YouTube.
Get detailed audience distributions for each segment that answer questions beginning with who, how, where, when, and what of the users in the respective segments.
Identify brand mentioners and category mentioners
Compare differences between distinct social audience segments for both B2B and B2C brands, such as brand mentioners and category/topic mentioners. Apply advanced filters for niche audience targeting and generate personas for specific locations.
Access industry-specific insights derived from social mentions to uncover attributes and behaviors unique to your brand.
Get a holistic view of your social audience personas
Create detailed social media personas that capture key attributes, such as age, gender, location, generation, job profiles, interests, and affinities. Understand your audience’s needs, challenges, motivations, preferences, and browsing habits to optimize your social media campaigns.
Keep personas automatically updated each month through built-in social monitoring, and detect shifts in audience behavior and interests as they occur.
Find influencers, hashtags, and topics of interest
Identify the social networks that matter to your brand and discover who your audience follows, visits, and engages with online. Analyze their conversations to uncover hashtags, topics, and keywords that resonate, and find the most effective channels for outreach.
Spot influencers and brands with expert knowledge and social influence to strengthen engagement, partnerships, and collaboration strategies.
Test marketing ideas with the digital twin software
Chat with your social media personas anytime, anywhere, with the Digital Twin of the Customer (DToC) technology. Use it to get instant feedback on new posts, ad concepts, captions, and campaign ideas, and test your marketing assets before publishing them online.
Seamlessly integrate digital twins into your marketing workflow via collaboration tools like Slack to enable faster, data-driven, and customer-centric decisions.
Compare persona segments and gain competitor insights
Leverage the Compare feature to spot differences between different social persona segments and discover new targeting ideas, preferences, networks, and topics that drive engagement and conversions.
Additionally, track your competitors’ social presence and extract meaningful insights and trends from content and audiences.
Export and share persona segments
Add team members, and easily schedule bulk exports via email or download your social persona segments in JPG, PDF, and PPT formats.
Improve marketing collaboration with auto-updated personas that evolve alongside the dynamic social media landscape, and help your team stay aligned, informed, and empathetic toward your audience.
Data sources and integrations
Delve AI pulls and analyzes granular social audience data from public profiles on major social networks that matter to your brands.
Simply add your brand's website domain and our platform will kick off the persona generation process using the social media handles mentioned on your website.
Simply add your brand's website domain and our platform will kick off the persona generation process using the social media handles mentioned on your website.
Pricing that matches your needs
"What sets Delve AI apart is its ability to synthesize complex data into hyper-specific brand personas. It's fascinating how it reads through heaps of analytics and distills them into clear, actionable insights about our customer base. The process is impressively seamless. It's a game-changer for any brand looking to deepen its understanding of its audience and drive targeted marketing efforts."Teresa Fuller, Senior Vice President, Bask Suncare
Building Brand Personas with Segmentation
Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.
Leveraging AI for CTR and VTR Improvements
With insights from Delve AI, Orientbell Tiles campaign achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.
Driving Omnichannel Retail with AI Personas
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
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