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Social audience research

It’s getting harder to keep up with the demands of your social media audience. Learn how to understand your users and leverage data-driven insights for better social media marketing.
How to Generate Your Instagram Personas
Available in 16 languages

How to Generate Your Instagram Personas

In this article, we look at how you can generate your Instagram user personas. Use them, along with your brand persona, to be relevant and attractive to your target audience.
How to Build Your Twitter Personas
Available in 11 languages

How to Build Your Twitter Personas

Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.
How to Create Social Media Personas
Available in 9 languages

How to Create Social Media Personas

Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.
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