Artificial intelligence is the new normal in marketing. Learn how AI can transform consumer research, content creation, sales, marketing, and product development strategies.
The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
A buyer persona gives you an idea about customer goals and motivations. Learn how to use ChatGPT to create buyer personas with template prompts, tools and examples.
Learn how generative AI is revolutionizing marketing, as well as its benefits, use-cases, and top Gen AI tools. Discover valuable insights for using generative AI efficiently and responsibly.
Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.