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Marketing AI

Artificial intelligence is the new normal in marketing. Learn how AI can transform consumer research, content creation, sales, marketing, and product development strategies.
Can AI Customer Journeys Transform the Customer Experience?

AI Customer Journeys

Here’s how AI customer journeys transform customer experiences across online and offline channels, giving marketers a more holistic view of their audience.
14 Min Read
Digital Twin of a Customer: How It Can Help Marketers

Digital Twin of a Customer (DToC)

The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
16 Min Read
How to Create Personas Using ChatGPT

How to Create Personas Using ChatGPT

A buyer persona gives you an idea about customer goals and motivations. Learn how to use ChatGPT to create buyer personas with template prompts, tools and examples.
10 Min Read
9+ Use-cases of Generative AI in Marketing

9+ Use-cases of Generative AI in Marketing

Learn how generative AI is revolutionizing marketing, as well as its benefits, use-cases, and top Gen AI tools. Discover valuable insights for using generative AI efficiently and responsibly.
13 Min Read
16 Use-cases of AI in Marketing

16 Use-cases of AI in Marketing

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
15 Min Read
AI Generated Persona: How to Create Personas with AI

AI Generated Persona: How to Create Personas with AI

AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.
6 Min Read
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