23 Best AI Marketing Tools in 2025 (Pros, Cons, & Pricing)

AI has changed marketing beyond what one could have imagined a few years ago. We now have AI marketing tools that make life easier, allowing marketers to execute campaigns faster without compromising quality and creativity.

According to a report by McKinsey, marketing is one of the two key areas, besides manufacturing where artificial intelligence can have the biggest impact. AI technologies can create anywhere from $1.4 trillion to $2.6 trillion of value in marketing and sales across the world’s businesses.

The verdict is simple: AI and AI-powered tools are here to stay.

So it’s no wonder that you can find AI tools and services for almost everything these days. Take content generation, social media posts, or email marketing, for example. Yet, with so many available options, how do you determine which tools are good and which are not?

We have compiled a list of the best AI marketing tools in 2025 to help you out. You can find the perfect ones depending on your needs, pricing, and marketing use cases.

What are AI marketing tools?

An AI marketing tool is software that uses artificial intelligence and machine learning systems to simplify and automate some or all of your marketing tasks. Take OpenAI’s ChatGPT, for instance; you just need to enter a prompt to create a copy for a new product, and the system will generate one for you.

Similarly, generative AI tools like Runway or Midjourney can create images or product videos without manual effort.

AI marketing tools can also collect and analyze vast amounts of customer data, giving out data-driven marketing recommendations that marketers can use to optimize marketing campaigns and predict future performance. A small but specific example is that of AI assistants in many email outreach tools that tell you the optimal time to send an email based on subscriber behavior.

Not only does AI automate repetitive and time-consuming tasks, but it also ensures speed, accuracy, and cost savings.

Marketing AI tools, when used correctly, can prove to be a marketer’s best friend; their advanced AI capabilities have the potential to present personalized audience insights and trends. And they can decode complex customer behavior that complements your digital marketing efforts.

23 Best AI Marketing Tools in 2025 with Pros, Cons, & Pricing

Nowadays, marketers use AI writing assistants like ChatGPT to draft long-form articles, write emails, and repurpose old content. But AI marketing tools can do so much more than that, giving you advanced data analysis and personalization capabilities.

Keeping this in mind, here are the top AI tools for marketers in 2025:

1. Delve AI (audience research + competitor analysis + personas generation)
2. Surfer SEO (Search engine optimization)
3. Grammarly (content editing)
4. HubSpot (marketing assistant)
5. Jasper AI (content + copy)
6. Drift (chatbot + lead generation)
7. Claude (content creation)
8. Synthesia (video generation + AI voiceovers)
9. Brand24 (social media monitoring)
10. Zapier (task automation)
11. Copy AI (go-to marketing)
12. GPT‑4o (image generation)
13. Seventh Sense (email marketing)
14. Undetectable AI (AI content generation)
15. Podcastle (podcasts)
16. MarketMuse (content planning)
17. Acrolinx (brand messaging)
18. Replo (e-commerce landing pages)
19. Optimove (cross-channel marketing)
20. Upfluence (influencer marketing)
21. Optmyzr (ad optimization)
22. ChatFuel (eCommerce chat)
23. Albert AI (digital advertising)

The following sections will detail the tool’s features, benefits, disadvantages, and pricing. Each marketing tool is built to perform functions beyond content creation. But make it a point to outline your goals and the workflows you wish to automate before adopting any AI marketing software.

1. Delve AI (audience research + personas)

Delve AI is a persona-based marketing platform that uses AI and machine learning systems to create personas for your business.

It goes like this: our AI marketing tool takes your first-party (web analytics, CRM) and second-party data (social analytics, competitor intelligence), and then enriches it with 40+ public sources (VoC data like reviews, ratings, feedback, community forums, etc.) to generate personas auto-updated with current data.

Features: Currently, we offer four persona products that can be used for audience research and persona generation:

• Customer personas to generate in-depth customer insights.
• Website personas for your website visitors and buyers.
• Social personas to get audience insights from your social media networks.
• Competitor personas to analyze your competitors and their keyword strategies.

Each persona segment contains everything you need to know about your customers’ demographics, job profiles, goals, lifestyle, pain points, marketing channels, hobbies, interests, and more. Industry-specific insights provide keywords relevant to your industry.

If you want to map customer journeys, check out the sample journeys under Website Persona to get an idea of how visitors interact with your website. Influencers under Customer Persona and Social Persona further give you a list of people and brands your target audience follows and interacts with online.

Delve AI’s Digital Twin of Customer software further allows you to make personas actionable by generating dynamic, virtual twins of your customers. You can chat with them via collaboration tools like Slack and ask questions related to your product, sales, and digital marketing plans.

Advisor by Delve AI (coming soon) is another one of our specialized AI marketing tools that reduces manual efforts by automatically generating SEO, content, PPC, social, email, sales, media, and PR recommendations for your business.

• SEO Advisor optimizes visibility with keyword research, guest post opportunities, and link bait ideas.
• Content Advisor drives traffic through relevant content suggestions.
• PPC Advisor improves conversions via campaign optimization and ROI analysis.
• Media Advisor helps create targeted ad campaigns to reach the right audiences on Google, Meta, and LinkedIn.
• Social Advisor identifies trending topics, hashtags, and influencers.
• Email Advisor enhances the effectiveness of your marketing emails with content, A/B testing, and time recommendations.
• PR Advisor monitors media coverage and spots opportunities for press releases and communication.
• Sales Advisor qualifies potential B2B customers through visitor identification and prospecting ideas.

Pricing: Free trial available. Customer Persona plans start at $1400/year; Website Persona + Competitor Persona plans begin at $71/month for businesses and $239/month for agencies, billed annually.

2. Surfer SEO

Surfer SEO is an AI-powered content optimization tool that refines your webpage content for better organic traffic and SERP ranking. It is ideal for SEO specialists and content marketers who want to improve content performance by analyzing multiple ranking factors.

Features: Perhaps the best thing about Surfer SEO is that it evaluates your content in real-time. It’s Auto-Optimize feature adjusts keyword and image density, tone of voice, readability, and length to increase your content score.

Surfer scans your domain to find anchor keywords and auto-inserts internal links in your article for a healthy link profile, and checks content gaps between you and your competitors, like keywords, phrases, and topics.

It’s AI content humanizer further lets you change your AI-generated text into human-like text and pass AI detection. Surfer's AI Detector does the opposite – it spots AI-generated content.

You can easily integrate Surfer SEO with tools like Jasper, WordPress, and Google Docs for seamless work management.

Limitations: You don’t get a free plan, so you’ll have to commit to a paid plan to use any of its features. Also, users must fact-check recommendations as their AI software may occasionally present factually incorrect data.

Pricing: Surfer SEO offers a 7-day trial period. Plans start at $99 per month; there’s an annual subscription plan priced at $79 per month. They offer Essential, Scale, and Enterprise plans for agencies and big enterprises.

3. Grammarly (content optimization)

Content writers use Grammarly at one point or another. It’s one of the best AI content editing tools on the market. Designed to improve content quality by improving grammar, spelling, and style, Grammarly is widely used by content creators for its ability to spot errors and suggest improvements.

Features: Features: Grammarly helps you catch typos, grammatical errors, punctuation marks, and commonly confused words across platforms like Google Docs, Word, Gmail, and more. You can easily edit sentence structure and words for a better write-up.

Its AI writing feature, GrammarlyGO, gives context-specific suggestions in your writing, instantly generating full-paragraph rewrites according to your brand voice. And you get a rough first draft in your writing style. You can personalize these suggestions by adding your brand style guide.

What’s great about this tool is that it works across 500,000+ apps and websites, along with workplace apps like Google Drive, Asana, and more.

Limitations: Grammarly provides good suggestions, but you must still review those changes, as the tool may not match your brand voice. The free version offers basic grammar and spelling checks but lacks the style suggestions and tone adjustments available in the Pro plan.

Pricing: Grammarly has a free plan for fundamental spelling and grammar checks. You can also generate text with 100 AI prompts. It's Pro plan costs $12 per month, billed annually.

4. HubSpot (marketing assistant)

HubSpot offers a suite of AI-driven tools for customer relationship management and content creation. Its CRM system leverages AI to organize customer data, automate lead scoring, and nurture leads. Plus, the platform’s Breeze gives you access to specialized AI agents to simplify workflows across sales, marketing, and customer service.

Features: HubSpot’s AI Assistant helps you write, edit, and optimize different types of digital content. It integrates seamlessly with other HubSpot tools and streamlines the content creation process.

The Campaign Assistant similarly develops copy for your marketing campaigns, emails, landing pages, and ads across platforms like Google, Facebook, LinkedIn, and Instagram. You do have to provide some information about your campaign and brand, though.

You can further employ HubSpot’s SEO tools to find relevant topics, create topic clusters, and improve your search engine rankings.

Limitations: The all-in-one nature of HubSpot’s solutions might be less than ideal for smaller businesses due to their pricing and complexity. HubSpot’s extensive functionalities can also be an overkill for brands needing simpler, standalone tools.

Pricing: A free plan is available for basic CRM and content creation tools. Advanced features and integrations require a paid subscription, listed under their extensive pricing page.

5. Jasper AI (content + copy)

Jasper AI generates quality content using advanced natural language processing (NLP) algorithms. It is a tool designed to help marketers and content writers speed up their writing processes and ensure consistency across multiple formats.

Features: Jasper’s Create Mode uses templates to guide you through drafting everything from blog posts to emails, adjusting tone, length, and structure based on your input. Each template is uniquely designed, offering a personalized setup rather than a generic one-size-fits-all form.

The Chat feature is sort of like a content assistant, and enhances your prompts into more structured and detailed instructions for quality output.

Jasper can further learn your writing style using URLs, uploaded documents, or copy-pasted text, so your content sounds like your brand. You can also upload knowledge files that it references for creating more informed, on-brand content.

Content is supported in over 30 languages, and integrations with CMS and SEO tools such as Webflow and SurferSEO, along with Google Docs and Sheets, are available.

Limitations: Jasper AI needs accurate data and prompts to generate viable results; otherwise, like most generative AI tools, it may produce generic and repetitive content.

Pricing: Creator plan starts at $39 per user per month, billed yearly, and comes with brand voice and access to SEO mode. The Pro plan starts at $59 per month and includes three brand voices, ten knowledge assets, and three instant campaigns.

6. Drift (chatbot)

Drift is a conversational AI marketing platform that leverages AI to interact with website visitors in real-time. Its main job is to generate and qualify leads, schedule meetings, and basically improve customer engagement on your site.

Features: Drift’s AI chatbot is handy for companies since, after installation, your website visitors can directly book meetings with your team.

The embedded AI technology for lead qualification further gives you a list of contacts ready to be initiated in the sales process. It identifies valuable prospects and presents account data like company name, location, and account history.

Drift then engages your high-intent buyers in real-time with customized messages that can successfully improve your conversion rates.

The AI chat agent additionally engages visitors on your site. It can easily answer user queries and give personalized responses. You can track engagement metrics and the performance of these chat campaigns, as well as get insights into visitor interactions and chatbot usefulness.

Limitations: Drift set-up can be difficult, particularly in industries with detailed or niche requirements – you need to configure a wide range of questions and answers. That, and it’s pretty expensive compared to other live chat options in the market.

Pricing: Drift starts at $2,500 per month, making it a premium solution better suited for larger organizations and brands with big marketing budgets.

7. Claude (content creation)

Claude is an AI content creation assistant built on advanced large language models, kind of like ChatGPT. It helps you generate human‑like text for website copy, emails, and blog articles – we’ve listed only a few, but there’s a lot more it can do.

Features: Claude lets you draft and iterate on different types of content. It can process large amounts of data to brainstorm ideas, generate text, and increase your understanding of new topics.

You can transcribe and analyze almost anything, from handwritten notes and graphs to photographs, and translate content in real time.

Claude grasps context better than other tools to deliver legitimate responses in multiple languages. You can customize its output to fit your brand’s guidelines and prompt it to draft marketing campaigns, product creatives, and technical content on any topic.

Limitations: Claude’s free version gives you about 100 messages per day, with the quota resetting at midnight. You can get a Pro plan subscription to get faster responses and access to new features.

Pricing: Claude offers a free version of the software. Its Pro plan costs $17 per month with an annual subscription, and Max starts from $100 per month.

8. Synthesia (video generation)

Synthesia is an AI-powered video creation platform that simplifies video production by using virtual avatars to produce marketing materials, tutorials, and promotional videos. It’s useful for folks who are too shy to appear on screens or just don’t have the time to do it.

Features: Synthesia transforms your text into studio-quality videos using over 230 AI avatars belonging to different ethnicities, along with natural-sounding voiceovers in 140+ languages. You can even create your own AI avatar, if you want to.

It’s fairly easy to use; all you have to do is paste or upload your script into the video generator. Editing is provided within the platform, where you can use Synthesia’s pre-designed templates and AI support to turn your documents, URLs, or prompts into videos.

Its one-click translation feature automatically translates these videos into your chosen language. With Avatar Builder, you can further customise AI avatars by changing their outfits and inserting a logo and brand colours to make your brand visible in every video.

Limitations: Avatar movements might not perfectly match their speech. Users must also be careful of copyright violations when using avatars and voices. Plus, the Avatar Builder feature is exclusive to corporate plan users.

Pricing: Synthesia’s free plan lets you create 3 minutes of video per month, with 6 stock avatars. Paid plans start at $29 per month for the Starter plan and $89 per month for the Creator plan.

9. Brand24 (social media monitoring)

Brand24 is an AI social media monitoring tool designed to help brands track and analyze online conversations about their brand, products, and competitors. You can monitor public sentiment across social media, news sites, blogs, videos, forums, podcasts, and more.

Features: Brand24 allows you to collect customer insights from over 25 million online sources in real-time and use advanced sentiment analysis to measure positive, negative, or neutral emotions in online conversations.

This helps you figure out what people like about your brand and make data-backed business decisions. Plus, you can identify important topics, hashtags, and influencers in your industry in 108 languages.

Limitations: Brand24 is relatively expensive compared to other tools in the market and only seems to focus on social listening and sentiment analysis.

Pricing: Begins at $149 per month, with higher tiers reaching up to $499 per month, when billed annually. Lower tiers lack real-time updates, but higher tiers offer better functionalities.

10. Zapier (task automation)

Zapier is an AI-powered workflow automation tool that connects with over 7,000 apps to streamline repetitive tasks. It allows users to create automated workflows, known as "Zaps," which link actions in one system to processes in others without coding.

Features: Zapier’s AI automation builder lets you create workflows — or “Zaps” — with a simple prompt. You can set up triggers and actions to streamline tasks like data entry, file management, and sending email notifications, without writing a single line of code.

Pre-built templates and an intuitive chat interface guide you through the setup, whether you're generating a press release or syncing platforms like Salesforce, Slack, or Shopify.

You can summarize chatbot transcripts, identify weekly social trends through customer feedback, or fine-tune your ad targeting by syncing events to Facebook Conversions.

Zapier also integrates with tools like Gmail and Zapier Tables to connect your processes from end to end. Its library of blogs, webinars, and community forums further grows your automation knowledge and helps you build smarter workflows.

Limitations: Zapier’s complex workflows might require a paid subscription; some workflows also have restricted customization options.

Pricing: The free plan has limited features with paid plans starting at $19.99 per month, billed annually.

11. Copy AI (go-to marketing)

Copy AI codifies GTM best practices, unifies data, and connects teams across marketing, sales, and customer success. It replaces multiple solutions and simplifies your go‑to‑market engine from lead generation to conversion.

Features: Copy AI’s chat interface lets you quickly draft emails, summarize meetings, and handle ad‑hoc tasks via prompts. The information repository, paired with brand voice settings, guarantees that everything is in line with your company.

It can create content briefs, social posts, and SEO-friendly articles to scale your content production. Another plus point is that Copy AI can adapt your landing pages and ads for multiple languages and regions.

Further, it analyzes industry data, researches accounts, and generates content tailored to unique target accounts at scale for business growth.

Limitations: Content generation lags occasionally. Like all AI content generators, content can be inconsistent, generic, and require a lot of fact-checking. Also, it doesn’t have a browser extension.

Pricing: You get a free plan with limited features, which allows you to generate up to 2,000 words per month. The Pro plan costs $49 per month for unlimited content.

12. GPT‑4o (image generation)

OpenAI’s GPT‑4o’s image generation is designed to follow prompts closely, turning your ideas into accurate images. It can work with text instructions, uploaded images, or a combination of both to generate graphics that are visually consistent and context-aware.

Features: GPT‑4o stands out for its ability to handle complex prompts, managing up to 10–20 objects in a single image. This gives users better control over the final output, whether it’s a crowded scene or creating something more abstract.

The model can also interpret uploaded images and incorporate details from them into new ones. This in-context learning makes it useful for tasks like editing visual content based on your inputs.

Trained on a wide range of online images and text, GPT‑4o understands not just language-to-image relationships, but how visual elements relate to each other. This results in image outputs that are fluent, practical, and well-aligned with the prompt.

Limitations: GPT‑4o has a few issues. It struggles with cropping, multilingual text rendering, and graphing accuracy. Image editing and dense visual content may also present challenges, especially when precision is required.

Pricing: Image generation is only available under paid plans, which start at $20/month.

13. Seventh Sense (email marketing)

Seventh Sense is an AI email marketing tool designed to enhance email engagement by determining the best times and frequencies for sending emails. It integrates with HubSpot and Marketo to tailor email campaigns based on individual subscriber behavior.

Features: Seventh Sense analyzes recipient engagement habits to identify the best times to send emails, positively impacting open rates. It automatically adjusts email frequency for every contact and helps segment your audience based on their past activity.

The AI platform lets you control campaign pacing, reduce system strain, and make mid-campaign changes if needed. It further boosts engagement to strengthen your sender reputation with email providers.

The platform also shares engagement insights across teams to help out your sales and marketing teams.

Limitations: Currently, it only supports HubSpot and Marketo integrations.

Pricing: Higher costs, with plans starting at $80 per month for HubSpot and $450 per month for Marketo, billed annually.

14. Undetectable AI (AI content)

Undetectable AI is built to rewrite AI-generated content to make it appear more human-like. It aims to improve the authenticity and readability of text, making it harder for AI content detectors to identify it as machine-generated.

Features: This tool transforms AI-generated text into content that reads more naturally, improving its chances of passing AI detection tools like Originality.ai. Just paste your text, click “Humanize AI Text,” and it reworks the content to sound more human.

It analyzes your writing using eight different AI detectors, showing how likely it is to be flagged as AI-generated. The interface is simple and clean, making it easy to edit or paraphrase as needed.

It helps ensure your writing blends in naturally and stays under the radar of detection tools. A trial is available, so you can explore its features before committing.

Limitations: Undetectable AI may produce awkwardly phrased sentences. It removes original formatting and makes you spend time restoring it to its original format. Other AI content detectors might still catch rewritten text, and human editors might notice some discrepancies.

Pricing: A free trial with paid plan information is typically available upon request.

15. Podcastle (podcasts)

Podcastle is an AI-powered app for recording and editing podcasts. It is ideal for beginners in podcasting or content marketers looking for easy-to-use audio and video production tools.

Features: You can turn scripts into audio using a digital clone of your voice or choose from over 1,000 AI voices with this tool. Editing is streamlined with automatic filler word removal, noise reduction, text-to-speech conversion, and volume leveling.

Host virtual interviews with up to 10 people, record in high quality, and enhance audio with one-click tools like Magic Dust AI. For video, features like Cinematic Blur and Eye Contact Fixer add a good touch.

Podcastle also handles transcription, supplies AI-generated subtitles, and comes with a built-in library of royalty-free music and sound effects. Whether you're recording, editing, or publishing, everything is designed to help you work faster and with focus.

Limitations: The lack of storage seems to be a big issue for many users, along with the subtitles generated.

Pricing: Plans begin at $3 per month, billed annually.

16. MarketMuse (content planning)

MarketMuse is an AI content strategy tool that optimizes your SEO and content marketing efforts. It helps marketers and content creators refine their strategies by identifying opportunities and gaps in their content plans.

Features: MarketMuse analyzes your entire content library and compares it to thousands of competing articles to plan a smarter strategy. It shows what’s missing, what needs work, and where you can win based on your existing authority.

You’ll get keyword and topic suggestions, high-impact content opportunities, and clear priorities for improving relevance and rankings. Here, AI clusters related topics, spots gaps, and builds data-driven content plans in minutes.

MarketMuse doesn’t manage or publish content, but it tells you exactly what to create, update, or remove, and how much effort each work will take. With proprietary data and patented topic modeling, it goes beyond traditional SEO tools.

Limitations: The interface and features may be too complex for some users and require a learning curve.

Pricing: You can get a free trial and then sign up for paid plans starting at $149 per month to unlock premium features and tools.

17. Acrolinx (brand messaging)

Acrolinx is an AI content alignment platform that helps large enterprises maintain consistent brand messaging. It ensures that content adheres to established brand guidelines, including style, tone, and grammar.

Features: Acrolinx helps teams stay on-brand by analyzing content for tone, clarity, consistency, and compliance. It checks work as you write — across tools like Google Docs, Word, and WordPress — so content aligns with your brand guidelines from the start.

Whether you're creating presentations, emails, web pages, or social posts, Acrolinx guides writers in real time and flags issues before content goes live. It identifies weak spots, suggests improvements, and tracks alignment with your style guide.

With built-in governance and live editorial support, the software keeps messaging consistent across teams, regions, and formats, no matter the subject.

Limitations: The tool only supports English and is a little too complex for beginners to use. It lacks offline access and real-time collaboration features.

Pricing: Available on request.

18. Replo (landing pages)

Replo is a no-code landing page builder designed specifically for Shopify. It helps teams quickly create responsive, branded pages for campaigns without relying on developers.

Features: The drag-and-drop editor makes it easy for you to build landing pages. You can choose from a library of 500+ templates, many inspired by top-performing Shopify brands, and match them to your brand’s fonts, colors, and layout.

Replo supports automatic mobile responsiveness and helps you optimize content for different devices. It also includes built-in translation features and tools to generate copy in your brand voice.

Further, the A/B testing and analytics tools let you test different versions of a page, track performance, and see where prospects may be dropping off. You can then make edits and create variants within the same platform.

If you don’t want to build the pages yourself, Replo also offers services that can deliver custom-built pages in a few days.

Limitations: Replo doesn’t support Shopify product description pages. Plus, switching to a Shopify theme that doesn’t support Replo content can cause the pages generated to be empty.

Pricing: Basic plans start at $99/month.

19. Optimove (cross-channel marketing)

Optimove is a customer-led marketing platform that uses AI to help brands deliver personalized experiences across different channels. It combines customer data from multiple sources to create a unified customer view, making it easier to plan, automate, and measure campaigns.

Features: Optimove’s AI market segmentation lets you target customers based on their behavior, lifecycle stage, and other predictive insights. The platform’s orchestration engine further enables you to automate campaigns across email, push, SMS, and more.

You can identify high-value segments and run experiments to optimize performance with the built-in customer modeling tools. Optibot, its AI marketing assistant, can help find campaign opportunities and reduce messaging fatigue.

Optimove currently integrates with Salesforce, Facebook, and Shopify.

Limitations: It contains complex workflows and features that can be hard for beginners to understand.

Pricing: Available on request.

20. Upfluence (influencer marketing)

Upfluence is an all-in-one influencer marketing platform that helps brands discover, collaborate, and manage creators across social platforms. It streamlines the entire process and helps you gather user-generated content.

Features: Upfluence helps you find the right influencers based on social data, content history, and campaign performance. It even spots people who already like your brand.

The campaign dashboard gives you a bird’s-eye view of everything. You can find the creators hired, drafts submitted, sales generated, and payments issued here.

The platform handles influencer payments and product gifting, too. So, you can send free products, automate commission payouts, and even pay creators in different currencies in a few clicks. Custom promo codes that integrate seamlessly with platforms like Shopify or Amazon are also there.

Limitations: The steep pricing doesn’t make sense for small businesses.

Pricing: Custom pricing starting at $478 per month. No free trial available, but it has a free Chrome extension for influencer analytics.

21. Optmyzr (ad optimization)

Optmyzr simplifies how teams audit, optimize, automate, and report on paid media campaigns. It brings everything on one screen, so you don’t have to juggle tools, share data between apps, or worry about security.

Features: You get access to a tool that gives recommendations and spots patterns and growth opportunities — things you might easily miss when manually managing campaigns. Its audit tools and cause charts give a clear view of account health across search, shopping, budgets, and bids.

Optmyzr connects directly with the Google Ads API, so you can make real-time changes to search ads, shopping campaigns, Performance Max, and more.

Automation sits on top of ad platforms. You can monitor performance with alerts and use the Rule Engine to build custom workflows using “if/then” logic. Reporting is also flexible. Choose from ready-made templates or build your own using widgets, then schedule automatic delivery to clients.

Currently, Optmyzr supports Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads.

Limitations: If you’re a beginner with no experience in PPC, you’ll need to spend a lot of time learning how to use this tool.

Pricing: Begins at $208/month for $10K ad spend.

22. ChatFuel (eCommerce chat)

Chatfuel is an AI marketing tool that allows you to create and deploy custom chatbots for Facebook, Instagram, and WhatsApp. It features an intuitive drag-and-drop interface for building bots without coding, making it accessible for users at any technical level.

Features: Chatfuel helps you build eCommerce chatbots that handle conversations, answer questions, and guide users toward purchases using templates or custom setups.

The AI tech is built to understand a variety of inputs, even when customers misspell words or phrase things differently.

These bots guide users to funnels and can follow different paths based on responses, so you can direct shoppers to specific products, websites, or sales funnels.

Broadcasts or message sequences can be sent to promote product launches, sales, or discounts.

Additionally, you can build lookalike audiences or create ads based on your competitors’ followers to expand your reach.

Limitations: You cannot edit, save, or export user data. Some users may also not be satisfied with the quality of the bot templates provided.

Pricing: Plans start at $15 per month for the basic version, with pro and premium options available at higher rates.

23. Albert AI (digital advertising)

Albert AI is an advanced marketing AI platform that refines advertising by automating and optimizing campaigns across multiple channels. It can optimize your ad content for better performance on platforms like Facebook, YouTube, Google Ads, and Bing.

Features: Albert AI refines digital ad campaigns autonomously. It adjusts targeting in real time and uses performance data to improve results and spot new audience segments.

It fits smoothly into your existing marketing setup, connecting with your ad accounts, social platforms, and other tools.

The tool processes large amounts of audience data, reallocates budgets on the fly, fine-tunes creative elements, and optimizes campaigns as they go. This works across paid search, social, and programmatic channels, helping you run a flexible and connected ad strategy from one place.

Limitations: The tool doesn’t explain its actions, which can be irritating if you want to understand its campaign adjustments. Only those who have a good grasp of digital marketing and AI can leverage the tool’s capabilities.

Pricing: Not provided; you need direct consultation for accurate quotes.

How to Use AI Tools for Marketing?

Everyone has heard of marketing automation – platforms that streamline your workflow across multiple channels, like web, email, SMS, and social media.

Marketing automation tools merge cross-channel campaign data and provide detailed performance reports on one dashboard, helping you make data-driven decisions. This is one of the best examples of using AI tools for marketing.

With generative AI in the picture, there’s no limit to what marketers can do these days. Having said that, here’s a list of ways you can use AI tools in your marketing strategy:

• Ad targeting – ad bidding, placement, and audience segmentation.
• Content creation – marketing content, social media content, and marketing copy.
• Image or video generation – images, graphics, demos, and ad videos.
• Search engine optimization – keyword research, competitor analysis, and content optimization.
• A/B testing – test and optimize content plus campaign variations.
• Customer sentiment analysis – analyze customer reviews and social media mentions.
• Chatbots – solve customer problems and offer product recommendations in real-time.

These are but a few uses of AI in marketing. The applications of marketing AI are limitless, and positively impact buyers at every stage of the customer journey.

Like from when a personalized ad pops up on a viewer’s screen during the awareness stage to when they get cross-sell product recommendations after purchasing in the post-purchase phase.

We’ve seen the rise of many marketing platforms that use AI and machine learning systems to generate content, forecast trends, and provide AI-assisted customer service around the clock. But the odds of finding everything you’re looking for in one software is low, so you’ll have to use more than one AI-powered marketing solution.

Benefits of AI in Marketing: Is It Good or Bad for Marketers?

We’ve discussed a whole lot of AI marketing tools that can solve all your marketing needs, whether it is creating an email marketing campaign from scratch or turning blog articles into social posts. Currently, over 80% of marketers worldwide use AI tools in their marketing activities.

But is it a good idea to incorporate AI into everything you do?

Some say that AI kills creativity. Others say it complements it. Both streams of thought have some credibility behind them. Yet, the benefits that AI automation tools present to sales and marketing teams cannot be ignored.

• About 45% of marketing executives use AI for content creation.
• 88% of marketers using AI say it has improved personalization across various channels.
• Approximately 33% of U.S. marketers see time-saving as the biggest benefit of AI and machine learning tools.
• 47% of marketers surveyed trust AI for ad targeting, with 32% of marketing professionals employing AI automation for paid ads, product recommendations, content suggestions, and personalized emails.
• 26% of U.S. B2B marketers using chatbots see a 10-20% increase in lead generation.
• Thirty-one percent of marketers find AI algorithms and machine learning tools valuable for industry insights and audience preferences.

These are but a few statistics that highlight the benefits of AI in marketing. Now, let’s explore some of them in more detail— namely, content creation, personalization, predictive analytics, sentiment analysis, and data-driven decision-making.

Content creation

AI writing tools help you create copy, blog articles, social media posts, and emails in seconds, giving you a starting point that reduces the mental load in the creative process. It wouldn’t be too far-fetched to say that artificial intelligence is revolutionizing content creation in a way never seen before.

It gives content marketers what they need most – the time to think and come up with new ideas while maintaining content production. Tools like Claude and Jasper AI give them a way to reduce routine writing tasks and concentrate more on strategy and execution.

Personalization

Personalization is at the heart of AI marketing technologies. The end goal of marketing automation is to deliver highly personalized experiences to customers at every touch point, boosting customer satisfaction, engagement, and revenue. Since AI algorithms can analyze thousands of customer data points in minutes, they can understand customer preferences like no other.

Take, for example, AI-powered marketing tools that can create content tailored to specific buyer personas by leveraging their content preferences and behavioral data.

Predictive analytics

Artificial intelligence and machine learning algorithms are known for their predictive analytics capabilities. AI marketing algorithms process historical data and user patterns to forecast consumer behavior, marketing trends, and industry changes. You can anticipate customer actions and reactions in advance and tweak your marketing strategy and budget.

Competitor intelligence is another benefit of AI's predictive capabilities. It empowers marketers to stay ahead of the competition by spotting opportunities and risks before they occur, resulting in campaigns with a competitive edge.

Decision-making

AI tools give real-time insights and actionable marketing recommendations that allow you to make informed, data-driven decisions. It doesn’t matter if it’s optimizing PPC keywords or identifying PR outreach opportunities; it eliminates guesswork by supplying accurate data, allowing you to make smarter choices and spot errors one might miss.

Data and sentiment analysis

Perhaps the best thing about AI is its ability to process vast amounts of data quickly. AI-powered analytics tools can scan online data to track brand awareness, find social media trends, and analyze audience sentiments. All of this is done in real-time and helps marketers understand how consumers feel about their brand on different social media platforms, forums, and review sites.

Brands can use this data to keep up with changing market dynamics and resolve issues before they escalate into PR disasters.

People who leverage AI in marketing are not just fast but also successful, creating marketing plans that are both agile and customer-centric. If you want to achieve phenomenal results, consider building a comprehensive marketing tech stack for your business and hiring a marketing team skilled in marketing AI tools.

Creating a Marketing Strategy with AI Tools

We are still in the early stages of the AI marketing revolution. However, using AI marketing tools is no longer a new concept. Everyone is doing it, and you should also give it a try. Artificial intelligence has immense potential to improve your marketing and sales efforts. Small and Medium Enterprises (SMEs) can benefit the most and successfully compete with their global counterparts at scale.

So start by identifying key challenges in your marketing workflow, then find powerful AI tools to resolve those issues.

Whatever your objectives are as a one-person marketing team or an MNC, there will always be an AI solution to help you achieve them. Remember to focus on data privacy and ethics while implementing an AI marketing strategy, and you’ll be good to go.

Want an all-in-one AI tool for marketing? One that handles your content, SEO, PPC, social media, and PR needs? Try Advisor by Delve AI!