19 Top AI Marketing Tools in 2024: Features, Pricing, and More

Marketing has changed beyond what one could have imagined a few years ago. We now have AI marketing tools that make life easier – allowing marketers to execute campaigns much faster without compromising efficiency and creativity.

According to a report by McKinsey, marketing is one of the two key areas besides manufacturing where artificial intelligence can have the biggest impact. AI technologies can create anywhere from $1.4 trillion to $2.6 trillion of value in marketing and sales across the world’s businesses. The verdict is simple: AI and AI-powered tools are here to stay.

So, it’s no wonder that you can find AI tools for almost everything these days, whether it’s for content generation, social media posts, or email marketing. Yet, with so many available options, how do you determine which tools are effective and which are not?

We have compiled a list of the best AI marketing tools to help you. You can find the perfect ones depending on your needs, pricing, and marketing use cases.

What Are AI Marketing Tools?

An AI marketing tool is software that uses artificial intelligence and machine learning systems to simplify and automate some or all of your marketing tasks. Take OpenAI’s ChatGPT for example; you just need to enter a prompt to develop a copy for a new product and the system will generate one for you.

Similarly, generative AI tools like Runway or Midjourney can create images or product videos without manual effort.

AI marketing tools can also collect and analyze vast amounts of customer data, giving out data-driven marketing recommendations that marketers can use to optimize marketing campaigns and predict future performance. A small but specific example is that of AI assistants in many email outreach tools that tell you the optimal time to send an email based on subscriber behavior.

Not only do these tools automate repetitive and time-consuming tasks but they also ensure speed, accuracy, and cost savings.

Marketing AI tools, when used correctly, can prove to be a marketer’s best friend; their advanced AI capabilities have the potential to present personalized audience insights and trends, decoding complex customer behavior that complements their digital marketing efforts.

How do you use AI in marketing?

Everyone has heard of marketing automation – software platforms that streamline your workflow across multiple channels like web, email, SMS, and social media. These tools merge cross-channel campaign data and provide detailed performance reports on one dashboard, helping you make data-driven decisions. Marketing automation is one of the best examples of using AI tools in marketing.

With generative AI in the picture, there’s no limit to what marketers can do these days. That said, here’s a list of ways you can use AI tools in your marketing strategy:

• Ad targeting – ad bidding, placement, and audience segmentation.
• Content creation – marketing content, social media content, and marketing copy.
• Image or video generation – images, graphics, demos, and ad videos.
• Search engine optimization – keyword research, competitor analysis, and content optimization.
• A/B testing – test and optimize content plus campaign variations.
• Customer sentiment analysis – analyze customer reviews and social media mentions.
• AI assistants or chatbots – solve customer problems and offer product recommendations in real-time.

These are but a few uses of AI in marketing. The applications of marketing AI are limitless, positively impacting buyers at every stage of the customer journey, from the time a personalized display ad pops up on a viewer’s screen during the awareness stage to the time they get cross-sell product recommendations after making a purchase in the post-purchase phase.

We have seen the rise of many marketing platforms that use AI and machine learning to generate content, forecast trends, improve messaging, and provide AI-assisted customer service around the clock. Of course, the odds of finding everything you’re looking for in one software is low, so you’ll have to use more than one AI-powered marketing solution.

19 Best AI Marketing Tools with Features, Pricing, and Uses

Most marketers are familiar with using AI writing assistants like ChatGPT to draft long-form articles, write emails, and repurpose old content. But AI marketing tools can do so much more than that, offering advanced data analysis and personalization capabilities.

Hence, we have listed the top AI tools for marketers across certain key areas, such as:

• Audience research
• Competitor analysis
• Persona generation
• Content marketing
• Ad development
• Lead generation
• Social media marketing
• Search Engine Optimization (SEO)
• Email marketing
• Influencer marketing
• Customer Journey Mapping (CJM)

In subsequent sections, we will detail every tool’s features, advantages, disadvantages, and pricing. Each marketing tool is designed to perform a specific task or function that helps you with more than just content creation. However, make it a point to outline your goals and the workflows you wish to automate before adopting AI marketing software.

1. Delve AI

Delve AI is a persona-based marketing platform that uses AI and machine learning systems to create buyer personas for your business. It goes like this: our AI marketing tool takes your first-party (web analytics and CRM) and second-party data (social analytics and competitor intelligence), then enriches it with 40+ public data sources, and finally generates personas that are auto-updated with current data.

Features:

Currently, we offer four persona products:

• Customer personas to generate in-depth customer insights.
• Website personas for your website visitors and buyers.
• Social personas to get rich insights from your social media networks.
• Competitor personas to analyze your competitors and uncover their keyword strategies.

Each persona segment contains everything you need to know about customer demographics, job profiles, goals, lifestyle, pain points, marketing channels, hobbies, interests, and more. Industry-specific insights provide keywords relevant to your industry. Also, our DISTRIBUTION tab offers audience distribution by demographics (age, gender), geographics (city, country), and behavior (actions and decision-making) within the group.

If you want to map customer journeys, check out sample journeys for each persona and get an idea of how visitors interact with your website.

Advisor by Delve AI (coming soon) is our specialized AI marketing software that reduces manual efforts by automatically generating SEO, content, PPC, social, email, sales, media, and PR recommendations for your business.

• SEO Advisor optimizes visibility with keyword research, guest post opportunities, and link bait ideas.
• Content Advisor drives traffic through relevant content suggestions.
• PPC Advisor improves conversions via campaign optimization and ROI analysis.
• Media Advisor helps create targeted ad campaigns to reach the right audiences on Google, Meta, and Linkedin.
• Social Advisor identifies trending topics, hashtags, and influencers.
• Email Advisor enhances the effectiveness of your marketing emails with content, A/B testing, and time recommendations.
• PR Advisor monitors media coverage and spots opportunities for press releases and communication.
• Sales Advisor qualifies potential B2B customers through visitor identification and prospecting ideas.

Pricing: Business plans start at $71 per month, billed yearly, while agency plans are priced at $167 per month.

2. Surfer SEO

Surfer SEO is an AI-powered content optimization tool that enhances webpage content for better SERP rankings. It is Ideal for SEO specialists and content marketers who want to improve their content's performance by analyzing multiple ranking factors.

Features:

Surfer SEO evaluates your content in real time, focusing on keyword density, readability, and length. The SEO tool offers keyword research, analyzes search engine results pages (SERPs) competition, generates content outlines, and recommends image density to help you create SEO-friendly content from scratch. It easily integrates with popular tools like Jasper, WordPress, and Google Docs for seamless work management.

Limitations:

• Surfer SEO does not offer a free trial, so you’ll have to commit to a paid plan to use any of its features.
• Users must fact-check recommendations as the software may occasionally present incorrect data.

Pricing: Surfer SEO’s plans start at $89 per month. There’s also an annual subscription plan priced at $69 per month. They offer Essential, Advanced, Max, and Enterprise plans for agencies and large enterprises.

3. Grammarly

Designed to improve content quality by focusing on grammar, spelling, and style, Grammarly is one of the best AI content editing tools on the market. It is widely used by writers and content creators for its ability to spot errors and suggest content improvements.

Features:

• Grammar Checks: Highlights and corrects grammar, punctuation, and spelling errors across platforms like Google Docs, Word, Gmail, and social media.
• Style: Edits sentence structure, word choice, and clarity to ensure crisp writing.
• Generative AI (GrammarlyGO): Grammarly’s AI feature refines content by giving context-specific suggestions and helping with content writing based on your brand voice.

Limitations:

While Grammarly provides suggestions, users must review changes, as the tool may not match certain writing styles. Furthermore, the free version offers basic grammar and spelling checks but lacks advanced features like style suggestions and tone adjustments – only available in the Premium plan.

Pricing: Grammarly offers a free basic plan for fundamental spelling and grammar checks. The Premium plan costs $12 per month, billed annually. You can also purchase quarterly and annual subscriptions.

4. HubSpot

HubSpot offers AI-driven tools for customer relationship management (CRM) and content creation. Its CRM system employs AI to organize customer data, automate lead scoring, predict customer behavior, and nurture leads.

Features:

• AI Assistant helps in writing and optimizing different content types. It integrates with other HubSpot tools to streamline the content creation process.
• HubSpot SEO uses machine learning to enhance search engine rankings by helping you find relevant topics, create topic clusters, and improve content strategy.
• Campaign Assistant generates engaging copy for marketing campaigns, emails, landing pages, and ads across platforms like Google, Facebook, LinkedIn, and Instagram.

Limitations:

The all-in-one nature of HubSpot’s solutions might be less than ideal for smaller businesses due to their pricing and complexity. HubSpot’s extensive functionalities can also be an overkill for brands needing simpler, standalone tools.

Pricing: Free plan available for basic CRM and content creation tools. Advanced features and integrations require a paid subscription.

5. Jasper AI

Jasper AI generates quality textual content using advanced natural language processing (NLP) algorithms. It is a tool designed to help marketers and content creators speed up their writing processes, ensuring consistency across multiple formats.

Features:

The AI copywriter excels at creating diverse content, including blog posts, social media updates, email marketing copy, and landing pages. It offers templates for PPC ads, blog outlines, and product descriptions. Users can customize Jasper’s output to align with their brand’s guidelines.

Content is supported in over 30 languages and integrations with CMS and SEO tools such as Webflow and SurferSEO, as well as Google Docs and Sheets are available. Jasper also has a browser extension and a Zapier integration for better functionality.

Limitations: Jasper AI needs accurate data and prompts to generate viable results – otherwise it may produce repetitive or generic content.

Pricing: Creator plans start at $39 per user per month, billed annually, and come with features like brand voice and SEO mode. The Pro plan starts at $59 and includes three brand voices, ten knowledge assets, and three quick campaigns.

6. Drift

Drift is a conversational AI marketing platform that leverages AI to interact with website visitors in real-time. It enhances customer engagement, qualifies leads, and simplifies meeting schedules.

Features:

Drift’s AI chatbot engages visitors on your website, answering questions, qualifying leads, and booking meetings automatically. The chatbot further provides personalized messages based on user behavioral data, creating a tailored experience for each visitor.

You can track the performance of your chat campaigns, and get insights into visitor interactions and chatbot usefulness. Drift targets key accounts with customized messages and effectively captures and qualifies leads, improving the efficiency of your sales team.

Limitations: Setting up Drift can be difficult, particularly in industries with detailed or niche requirements. It requires configuring a range of questions and answers.

Pricing: Drift starts at $2,500 per month, making it a premium solution suited for larger organizations or those with big marketing budgets.

7. ChatGPT

Everybody knows that OpenAI’s ChatGPT brought about the AI revolution. Based on highly advanced large language models, it’s the perfect solution for generating human-like text and creating a wide range of content, website copy, emails, and blog articles.

Features:

ChatGPT can grasp contextual meanings to generate coherent responses in multiple languages. It integrates smoothly with other platforms and customizes the output to fit your brand’s guidelines. You can prompt it to draft a marketing campaign, product creatives, and technical content on basically anything.

Limitations:

The free version is functional but slower than ChatGPT Plus, which costs $20 per month – the subscription produces faster responses and early access to new features.

8. Synthesia

Synthesia is an AI-powered video creation platform that simplifies video production by using virtual avatars to produce marketing materials, tutorials, and promotional videos. It’s useful for those too shy to appear on screens or don’t have the time to do it.

Features:

Synthesia helps you transform text into engaging videos with over 120 languages, 60 voices, and 90 avatars. Editing is provided within the platform along with a template library that offers industry-specific templates and scripts. Moreover, you can access a free 30-minute demo to try the software before purchase.

Limitations:

Video avatar movements might not perfectly match their speech. Users must also be careful of copyright violations when using avatars and voices.

Pricing: Starts at $22 per month for basic plans.

9. Brand24

Brand24 is an AI social media monitoring tool designed to help businesses track and analyze online conversations about their brand, products, and competitors. It’s critical for reputation management, audience engagement, and campaign analytics.

Features:

• Tracks brand mentions on social media, blogs, forums, news sites, and videos.
• Analyzes underlying emotions in online conversations.
• Finds key influencers discussing your brand or industry.
• Identifies trending hashtags and topics.

Limitations: Brand24 is relatively expensive compared to other tools in the market and only focuses on social listening and sentiment analysis.

Pricing: Begins at $69 per month, with higher tiers reaching up to $99 per month. Lower tiers lack real-time updates but higher tiers offer better functionalities.

10. Zapier

Zapier is an AI-powered workflow automation tool that connects with over 3,000 apps to streamline repetitive tasks. It allows users to create automated workflows, known as "Zaps," which link actions in one system to processes in others without coding.

Features:

• Use a simple prompt to build your automation workflow with AI.
• Create “Zaps” with triggers and actions to automate tasks like data entry, email notifications, and file management.
• Get pre-built templates and AI-powered chatbots to generate press releases.
• Access extensive resources, blogs, webinars, and community forums.

Limitations: Zapier’s complex workflows might require a paid subscription – some workflows also have restricted customization options.

Pricing: The free plan has limited features with paid plans starting at $19.99 per month, billed annually.

11. Copy AI

Copy AI is an AI writing assistant ideal for content writers and small business owners. It simplifies the copywriting process by producing drafts that require minimal editing.

Features:

• Creates article outlines, social media posts, and sales emails in seconds based on listed topics and creative inputs.
• Offers numerous workflow templates for FAQs, Google Ads, competitor analysis, and more.
• Generates multiple text variations from a single prompt with diverse options for further writing.
• Includes a suite of tools for refining and customizing AI-generated content to align with brand voice.
• Accessible to both beginners and experienced users, with real-time writing suggestions.

Limitations: Content generation lags occasionally. Plus, the content can be inconsistent and require fact-checking.

Pricing: You get a free plan with limited features. The Pro plan costs $36 per month for unlimited content.

12. DALL-E 3

DALL-E is an AI image generation tool that creates images based on textual prompts. Its latest model, DALL-E 3, excels in developing original visuals for blog graphics, social media content, web designs, prototypes, and more. As such, it is suited for designers, marketing professionals, and creatives looking for unique visuals, marketing materials, and digital artwork.

Features:

• Converts detailed prompts into custom visuals, helping you bring your ideas to life.
• Ability to refine and edit AI-generated images.
• Developers can integrate DALL-E’s capabilities into applications via the API integration option.

Limitations: DALL-E 3 cannot create brand elements like logos and packaging designs, which need an understanding of brand identity beyond aesthetics.

Pricing: Pricing ranges from $0.016 to $0.040 per image, depending on scale and resolution.

13. Seventh Sense

Seventh Sense is an AI email marketing tool designed to enhance email engagement by determining the best times and frequencies for sending emails. It integrates with HubSpot and Marketo to tailor email campaigns based on individual subscriber behavior.

Features:

• Analyzes recipient engagement habits to identify the best times to send emails, positively impacting open rates.
• Adjusts email frequency for each contact based on their past activity.
• Helps create audience segments based on engagement levels for targeted marketing strategies.

Limitations: Currently supports only HubSpot and Marketo besides other email marketing platforms.

Pricing: Higher costs, with plans starting at $80 per month for HubSpot and $450 per month for Marketo, billed annually.

14. Undetectable AI

Undetectable AI is built to rewrite AI-generated content to make it appear more human-like. It aims to improve the authenticity and readability of text, making it harder for AI content detectors to identify it as machine-generated.

Features:

• Converts AI-generated text into human-like content, improving chances of passing AI detection tools. For example, Originality AI.
• Simplifies adding and paraphrasing text with a clean user interface.
• Delivers a comprehensive evaluation of text authenticity with analysis from eight AI checkers.
• Offers a risk-free trial to explore features before committing.

Limitations:

Undetectable AI may produce grammatically incorrect or awkwardly phrased sentences. It removes original formatting, making you spend time restoring it to its original format. AI content detectors might still catch rewritten text, and human editors with a sharp eye might notice discrepancies.

Pricing: A free trial with paid plan information is typically available upon request.

15. Podcastle

Podcastle is an AI-powered app for recording and editing podcasts. It is ideal for beginners in podcasting or content marketers looking for easy-to-use audio and video production tools.

Features:

• Creates a digital replica of your voice for converting scripts into audio without manual recording.
• Automates tasks like cutting silence, suggesting clip trims, and minimizing noise while ensuring consistent volume.
• Supports video and audio streams, including virtual interviews with up to 10 participants.
• Includes background noise removal, auto-leveling, transcribing, text-to-speech conversion, and a library of royalty-free music and sound effects.

Pricing: Paid plans begin at $11.99 per month, billed annually.

16. MarketMuse

MarketMuse is an AI content strategy tool that optimizes your SEO and content marketing efforts. It helps marketers and content creators refine their strategies by identifying opportunities and gaps in their content plans.

Features:

• Suggests keywords and topics to target.
• Compares your content to thousands of articles to spot what’s missing and what needs to change.
• Offers suggestions to improve the relevance of your current content.
• Identifies areas for improvement, prioritizing opportunities by their potential impact on rankings.

Limitations: The interface and features may be too complex for some users and require a learning curve.

Pricing: You can get a free trial and then sign up for paid plans starting at $149 per month to unlock premium features and tools.

17. Acrolinx

Acrolinx is an AI content alignment platform that helps large enterprises maintain consistent brand messaging. It ensures that content adheres to established brand guidelines, including style, tone, and grammar.

Features:

• Analyzes and scores content to ensure it aligns with brand standards.
• Converts text to video and customizes photo-realistic AI avatars.
• Speeds up the editorial process by automating alignment checks.
• Connects with 50+ tools and platforms, such as Google Docs, Microsoft Word, and WordPress.

Pricing: Available on request.

18. ChatFuel

Chatfuel is an AI marketing tool that allows businesses to create and deploy custom chatbots, primarily for Facebook Messenger. It features an intuitive drag-and-drop interface for building bots without coding, making it accessible for users at any technical level.

Features:

• Build chatbots tailored to your needs with pre-designed templates.
• Advanced AI interprets various types of input, including misspellings.
• Streamlines customer interactions, automates FAQs and drives leads through sales funnels.

Pricing: Plans start at $14 per month for the basic version, with pro and premium options available at higher rates.

19. Albert AI

Albert AI is an advanced marketing AI platform that enhances digital advertising by automating and optimizing campaigns across various channels. It uses machine learning to personalize and refine ad content for better performance on platforms like Facebook, YouTube, Google Ads, and Bing.

Features:

• Optimizes digital ads autonomously, adjusting targeting based on real-time data.
• Uses algorithms to continuously learn and improve campaign effectiveness, identifying new opportunities and audience segments.
• Seamlessly connects with your marketing tech stacks – accounts, ads, and social platforms.

Limitations:

Albert AI doesn’t explain its actions, which can be challenging if you want to understand its campaign adjustments. Users need a good grasp of digital marketing and AI to leverage the tool’s capabilities. You also require expertise to integrate and set it up effectively.

Pricing: Not provided; you need direct consultation for accurate quotes.

The Benefits of Using AI in Marketing: Is AI Good or Bad for Marketers?

We’ve discussed a whole lot of AI marketing tools that can solve all your marketing needs, whether it is creating an email marketing campaign from scratch or turning blog articles into social posts. Currently, over 80% of marketers worldwide use AI tools in their marketing activities.

Yet, is it really a great idea to incorporate AI into everything you do?

Some say that AI kills creativity. Others say it complements it. Both streams of thought have some credibility behind them. However, the benefits that AI automation tools present to sales and marketing teams cannot be ignored. There have been many studies and papers published that support this statement.

• About 45% of marketing executives use AI for content creation.
• 88% of marketers using AI say it has improved personalization across various channels.
• Approximately 33% of U.S. marketers see time-saving as the biggest benefit of AI and machine learning tools.
• 47% of marketers surveyed trust AI for ad targeting, with 32% of marketing professionals employing AI automation for paid ads, product recommendations, content suggestions, and personalized emails.
• 26% of U.S. B2B marketers using chatbots see a 10-20% increase in lead generation.
• Thirty-one percent of marketers find AI algorithms and machine learning tools valuable for industry insights and audience preferences.

These are but a few statistics that highlight the benefits of AI in marketing. Now, let’s explore some of them in more detail— namely, content creation, personalization, predictive analytics, sentiment analysis, and data-driven decision-making.

Content creation

AI writing tools help you create content, copy, blog articles, social media posts, and emails in seconds, giving marketers a starting point that reduces the mental load of the creative process. It wouldn’t be too far-fetched to say that artificial intelligence is revolutionizing content creation in a way never seen before. It gives content marketers what they need most – the time to think and come up with new ideas while maintaining content production.

Tools like ChatGPT and Jasper AI give them a way to reduce routine writing tasks and concentrate more on strategy and execution.

Personalization

Personalization is at the heart of AI marketing technologies. The end goal of marketing automation is to deliver highly personalized experiences to each customer at every touch point, enhancing customer satisfaction, increasing engagement, and driving more revenue. Since AI algorithms can analyze thousands of customer data points in minutes, they can understand customer preferences like no other.

Take, for example, AI-powered marketing tools that can create content tailored to specific buyer personas by leveraging their content preferences and online activity data.

Predictive analytics

Artificial intelligence and machine learning algorithms are known for their predictive analytics capabilities. AI marketing algorithms process historical data and user behavioral patterns to forecast consumer behavior, marketing trends, and industry changes. You can anticipate customer actions and reactions in advance and tweak your marketing strategy and budget accordingly.

Competitor intelligence is another benefit of AI's predictive capabilities. It empowers marketers to stay ahead of the competition by spotting opportunities and risks before they occur, resulting in campaigns with a competitive edge.

Decision-making

AI tools give real-time insights and actionable marketing recommendations that allow you to make informed, data-driven decisions. It doesn’t matter if it’s optimizing PPC keywords or identifying PR outreach opportunities, it eliminates the guesswork by supplying accurate data, helping you make smarter choices, and finding errors one might miss.

Data and sentiment analysis

Perhaps the best thing about AI is its ability to process vast amounts of data quickly. AI-powered analytics tools can scan online data to track brand awareness, spot social media trends, and analyze audience sentiments. All of this is done in real-time and allows marketers to understand how consumers feel about their brand on different social media platforms, forums, and review sites.

Brands can use this data to keep up with changing market dynamics and resolve issues before they escalate into PR disasters.

People who leverage AI in marketing are not just fast but also successful, creating marketing plans that are both agile and customer-centric. If you want to achieve phenomenal results, consider building a comprehensive marketing tech stack for your business and hiring a marketing team skilled in AI technologies.

Designing a Marketing Strategy with AI Tools

We are still in the early stages of the AI marketing revolution. However, using AI marketing tools is no longer a new concept. Everyone is doing it and you should also give it a try. Artificial intelligence has immense potential to improve your marketing and sales efforts. Small and Medium Enterprises (SMEs) can benefit the most and successfully compete with their global counterparts at scale.

Start by identifying key challenges in your marketing workflow, then find powerful AI tools to resolve those issues.

Whatever your objectives as a one-person marketing team or an MNC, there will always be an AI solution to help you achieve them. Remember to focus on data privacy and ethics while implementing an AI marketing strategy, and you’ll be good to go.

Want an all-in-one AI tool for marketing? One that handles your content, SEO, PPC, social media, and PR needs? Try Advisor by Delve AI!