PERSONA GENERATOR > WEBSITE PERSONA
Create personas from Google Analytics data

Gain deeper understanding of your
website/mobile visitors and buyers

Try for free

41,000+ brands and agencies, small and big, across the globe use Delve AI

Here's how our marketing persona generator tool makes data-driven buyer personas

ENRICH

20+ data sources

Augment data for deeper context

How ● What ● When ● Where ● Who

LEARN

Behavioral analysis

Unearth insights with machine learning

Intent ● Decision phase

SEGMENT

Automated segmentation

Behavior ● Psychographics ● Demographics

Geographies ● Transactions

HUMANIZE

People first

Abstract for human assimilation & follow-up

Personas ● Journeys

Supported data sources and integrations

Why Website Persona?

Unveil your true audience

Transform raw data into vivid customer profiles and gain clarity on your audience segments and their evolution over time. Leverage valuable segment level insights in combination with individual journeys to drive informed decisions.

Harness human-centric data

Move beyond cold statistics to warm, humanized views of your website visitors and buyers. By placing people at the heart of your strategy, you will empower and make smarter, more empathetic decisions that aligns with your audience.

Unlock growth opportunities

Discover untapped potential in your most desirable segments. Understand your highest-value visitors and identify opportunities to grow and expand your business. Leverage unique insights to craft exceptional and delightful experiences.

Infuse empathy in decisions

Bridge the gap between faceless metrics and real human experiences. Use relatable customer stories to see the persons behind the clicks and bring a new level of empathy and understanding to your data-driven marketing efforts.

Get B2C & B2B industry specific insights

B2C

Apparel & Fashion

Automotive

Banking

Consumer Electronics

Consumer Goods

Entertainment

Financial Services

Food & Beverages

Furniture

Health, Wellness and Fitness

B2C

Higher Education

Hospital & Health Care

Hospitality

Insurance

Leisure, Travel & Tourism

Luxury Goods & Jewellery

Real Estate

Retail

Restaurants

Sporting Goods

B2B

Accounting

Computer Software

Construction

Design

E-Learning

Electrical/Electronic Manufacturing

Human Resources

Information Technology and Services

Machinery

Management Consulting

B2B

Market Research

Marketing & Advertising

Mechanical or Industrial Engineering

Medical Devices

Mining & Metals

Outsourcing/Offshoring

Professional Training & Coaching

Public Relations & Communications

Staffing and Recruiting

Writing and Editing

Pricing that matches your needs

LITE PLAN

Get 1 persona for free

Free

Try for free

BUSINESS PLANS

Single website

from $ 89 / month

Learn more

AGENCY PLANS

Multiple websites

from $ 299 / month

Learn more

"Developing a consumer persona with a tool like Google Analytics is time consuming, manual, and inflexible. Persona by Delve AI generates these identities for you so that you can spend more time building user journeys and identifying opportunities and less time on admin work."

Adam Stark, Senior Director (Digital & D2C), H&H Group

Customer success stories

Construction

Refining Messages Using Digital Twins

Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.

Using Anonymized First-Party Financial Transactions Data to Generate Personas

Financial Services

Using Anonymized Transactions to Build Personas

Discover how a UK-based fintech company used anonymized transactions data to build data-driven personas and make smarter marketing and product decisions, along with empathetic customer interactions.

Retail

Driving Omnichannel Retail with AI Personas

Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.

View all case studies