INFLUENCER RANKING

Rank influencers with synthetic audiences

Evaluate influencers on audience, brand, and market fit
for influencer marketing campaigns
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45,000+ brands and agencies, small and big, across the globe use Delve AI

1. SYNTHETIC USER PANELS
Create panels that mirror audiences you want to reach
Generate AI participants that mimic your target audience, including their preferences, shopping habits, jobs to be done, pain points, and more.
Turn any persona into a panel of synthetic respondents, filter by gender, location, or job title to sharpen the audience fit, and reuse the same panel across every influencer study you run to keep scores comparable across campaigns.
Create panels that mirror audiences you want to reach
Shortlist influencers with synthetic respondents
2. INFLUENCER RANKING STUDY
Shortlist influencers with synthetic respondents
Your synthetic panel ranks each creator on whether they click with your consumer, fit your product, and whether your consumer and product make sense together.
Just set your brand name and test objective, like increasing brand visibility or driving conversions, then list the influencers you're weighing for a collaboration to compare candidates on real audience and brand fit instead of follower count.
3. SCORED RESULTS
View your best-fit influencers at a glance
Find the best content creators or influencers online based on customer preferences and perceptions, and see how they rank against each other.
Check out the full breakdown for an immediate read on who's leading the pack, and sort by audience alignment, source credibility, or market demand to see how rankings shift based on what matters most to you.
View your best-fit influencers at a glance
Know exactly why a creator ranks where they do
4. INFLUENCER BREAKDOWN
Know exactly why a creator ranks where they do
Score influencers on factors like familiarity, communication, lifestyle alignment, dressing style, campaign fit, and professional conduct, plus the content genres and themes they're known for.
See which content formats and tactics resonate with your audience, from ownership reviews to real-world use cases, each benchmarked against verbatim participant quotes.
5. IN-DEPTH REPORTS
Generate insights you can actually use
The Report tab provides an executive summary, key insights, and the common themes and sentiments behind how your AI respondents feel about each influencer, broken down by influencer-consumer fit, influencer-product fit, and consumer-product fit.
This gives brand, marketing, and agency stakeholders a shared, data-backed read on why a creator or influencer fits their campaign.
Generate insights you can actually use
Sign the right influencers for the most ROI
6. ACTION ITEMS
Sign the right influencers for the most ROI
Create a bridge between your brand and customers with influencers your audience trusts. Find strategic takeaways, plus a panel-by-panel breakdown showing how different panels felt about the same influencer list.
Reports also flag questions for your next study, like whether a niche creator might convert better than a celebrity influencer. Use these insights to shortlist partners and decide which collaborations to pursue first.

Refine the influencer marketing process

Influencer marketing involves a lot of research and outreach before you know if a creator actually fits your brand. AI-powered influencer ranking delivers scored, evidence-backed rankings in minutes, so you can vet candidates before signing a contract.

Refine the influencer marketing process

Our products

Persona Generator

Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software.

Popular Features

  • First-party + public data sources
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Digital Twin Software

Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees.

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  • 24/7 availability
  • Access via collaboration tools
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Synthetic Research

Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research.

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  • Results in minutes
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Marketing Advisor

Transform customer insights into tailored, impactful growth and marketing campaign recommendations across all major channels.

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  • Channel-specific recommendations
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  • Dynamic updates

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SYNTHETIC USERS

Generate AI-copies of users
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SURVEYS

Run surveys using users generated
Usage based pricing

INTERVIEWS

Conduct research interviews
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Customer success stories

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Telecommunications

Using Digital Twins as Thought Partners for Marketing

Discover how WIN used research-backed personas and digital twins of customers to understand different audience segments including detailed behavioral and preference insights, validate concepts, and test marketing ideas.
Refining Messages Using Digital Twins of Customers
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Refining Messages Using Digital Twins

Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Driving Omnichannel Retail Strategies with AI-generated Personas
Retail

Driving Omnichannel Retail with AI Personas

Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
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Recommended by experts

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Rank and find your best-fit influencers
with AI-powered influencer ranking
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