AI UX RESEARCH

Conduct UX research faster with AI personas

Get usability, accessibility, and heuristic insights with synthetic user testing,
no audience recruitment needed.
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Trusted by 44,000+ businesses and agencies across the globe

1. SYNTHETIC USER PANELS
Get feedback from synthetic users that mirror real audiences
Generate hundreds of synthetic respondents from personas built on your first-party (web analytics, CRM, research documents) and public data, each mimicking the demographics, behaviors, and decision-making traits of a specific user segment.
Filter by attributes like gender, location, or job title to recreate targeted UX testing panels, and reuse them across every study without rebuilding a panel from scratch.
Get feedback from synthetic users that mirror real audiences
Test designs, prototypes, or live user flows
2. AI USER TESTING
Test designs, prototypes, or live user flows
Validate designs, prototypes, or user flows before you commit to them. Upload a prototype or drop in a URL, set your goals, and let AI participants take it from there.
Run simulations to eliminate weak concepts before development, pressure-test variants and onboarding, trace the path to checkout to find where users abandon flow, and probe edge cases too costly to test with a human panel.
3. RESPONDENT & MASTER JOURNEYS
Analyze every touchpoint, thought, and action
Go beyond what happened with synthetic user research. View results by individual respondents to see the touchpoints, sentiments, actions, and think-aloud commentary you'd normally only find in a moderated session.
Zoom out to the master journey to check aggregated heatmaps that reveal what a single session cannot: which elements pull attention, which get ignored, and exactly where users cluster or drop off.
Analyze every touchpoint, thought, and action
Ask follow-up questions to close the loop
4. POST-TEST QUESTIONS & FOLLOW-UPS
Ask follow-up questions to close the loop
Add post-test questions to any research study and collect interview transcripts once your users finish the exercise. Probe the reasoning behind a drop-off or check a hypothesis without fielding a separate study.
And because simulated users run on anonymized, aggregated data, you can experiment freely across the journey without the compliance overhead that comes with personal user data.
5. USABILITY, ACCESSIBILITY & HEURISTIC REPORTS
Walk into every review with evidence, not opinions
Turn raw sessions into insights you can act on. Every study ends with key insights synthesized across all sessions, backed by verbatim quotes, plus the friction points users hit while completing your tasks.
Accessibility feedback flags barriers against standards like WCAG, and a heuristic evaluation scores your interface against established usability principles, so you know where the design holds up, breaks, and users lose momentum.
Walk into every review with evidence, not opinions
Turn research findings into a fix list
6. PRIORITIZED ACTION ITEMS
Turn research findings into a fix list
Each report closes with prioritized follow-ups drawn directly from what your synthetic respondents experienced, giving your team a list of issues to fix first.
Use the findings to adjust user flows, layout, and navigation, then rerun the study after every iteration. Continuously update synthetic users with fresh data and keep testing while issues are still easy to fix.

Speed, scale, and a feedback loop that never stalls

A normal user test can take weeks and cost too much to repeat. UX research with AI personas can deliver early insights with data-backed audiences in minutes/hours, making it possible for UI/UX designers to test every iteration on time.

Speed, scale, and a feedback loop that never stalls

Our products

Persona Generator

Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software.

Popular Features

  • First-party + public data sources
  • Automatic segmentation
  • In-depth audience insights
Digital Twin Software

Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees.

Popular Features

  • 24/7 availability
  • Access via collaboration tools
  • Team empowerment
Synthetic Research

Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research.

Popular Features

  • Results in minutes
  • Cost effective
  • Scalable and diverse
Marketing Advisor

Transform customer insights into tailored, impactful growth and marketing campaign recommendations across all major channels.

Popular Features

  • Channel-specific recommendations
  • Data driven marketing ideas
  • Dynamic updates

Get B2C & B2B industry specific insights

B2C
Apparel & Fashion
Automotive
Banking
Consumer Electronics
Consumer Goods
Entertainment
Financial Services
Food & Beverages
Furniture
Health, Wellness and Fitness
B2C
Higher Education
Hospital & Health Care
Hospitality
Insurance
Leisure, Travel & Tourism
Luxury Goods & Jewellery
Real Estate
Retail
Restaurants
Sporting Goods
B2B
Accounting
Computer Software
Construction
Design
E-Learning
Electrical/Electronic Manufacturing
Human Resources
Information Technology and Services
Machinery
Management Consulting
B2B
Market Research
Marketing & Advertising
Mechanical or Industrial Engineering
Medical Devices
Mining & Metals
Outsourcing/Offshoring
Professional Training & Coaching
Public Relations & Communications
Staffing and Recruiting
Writing and Editing

Flexible pricing that matches your needs

SYNTHETIC USERS

Generate AI-copies of users
99 / 100 users 

SURVEYS

Run surveys using users generated
Usage based pricing

INTERVIEWS

Conduct research interviews
Usage based pricing

Customer success stories

Using Digital Twin of Customers as Thought Partners for Marketing
Telecommunications

Using Digital Twins as Thought Partners for Marketing

Discover how WIN used research-backed personas and digital twins of customers to understand different audience segments including detailed behavioral and preference insights, validate concepts, and test marketing ideas.
Refining Messages Using Digital Twins of Customers
Construction

Refining Messages Using Digital Twins

Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Driving Omnichannel Retail Strategies with AI-generated Personas
Retail

Driving Omnichannel Retail with AI Personas

Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
View all case studies

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in news / research

Popular blog articles

Synthetic User Testing: UX Research with AI Personas

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Synthetic user testing uses AI-generated personas to mimic user behavior, test prototypes, and generate qualitative feedback to inform product development. Learn its uses and limitations in this article.
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Find out how Delve AI’s Synthetic Research software supports user research and market studies, including concept testing, competitor analysis, and 11 additional use cases.
Using Synthetic Panels To Find Quality Customer Insights

Using Synthetic Panels To Find Customer Insights

Synthetic panels help you get feedback without real human respondents. Read this post to learn how brands can use them to understand consumer preferences, behaviors, and purchase patterns.
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Catch friction points before your users do
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