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SYNTHETIC RESEARCH SOFTWARE > SYNTHETIC INTERVIEWSRun scalable interviews without delays
Talk to AI personas modeled after your real audience
to test concepts, messaging, and experiences on demand
to test concepts, messaging, and experiences on demand
Why Synthetic Interviews?
Enhance traditional research
Use synthetic interviews to complement traditional user research, not substitute it. Get insights, explore early hypotheses, and pressure-test ideas before investing time and budget into people-led interviews.
Get qualitative insights
Interview hundreds of synthetic users modeled after your real audience in minutes instead of weeks. Uncover motivations, behaviors, and emotional drivers at a speed impossible with manual recruiting and scheduling.
Mimic actual user behavior
Leverage interviews built from first-party and public data to reflect your real customer segments accurately. Simulate different personas, niche audiences, and rare use-cases with flexibility and precision.
Cut costs, not corners
Skip recruiting, incentives, and manual moderation. Run unlimited exploratory interviews at a fraction of the cost of traditional qualitative research, and generate actionable insights you can act on immediately.
Flexible pricing that matches your needs
"Delve AI is a really great way to figure out our customer personas with real data, pulling in existing customer data and turning it into something that is more understandable, especially when you don't have a huge budget to do a fully expansive marketing research. The interface of the personas in the platform is really simple and it is easy to share with other people who are not in marketing and help them understand our different customer segments and their interactions."Meredith Barnes, Marketing Manager, US Metal Crafters
Refining Messages Using Digital Twins
Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Using Anonymized Transactions to Build Personas
Discover how a UK-based fintech company used anonymized transactions data to build data-driven personas and make smarter marketing and product decisions, along with empathetic customer interactions.
Retail
Driving Omnichannel Retail with AI Personas
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
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Synthetic Personas and User Research
Synthetic personas mimic and predict customer behavior with ease. As such, brands can actively use them to conduct user surveys, test new features, and develop ad creatives.
Synthetic Interviews in User Research?
Synthetic interviews involve using AI-generated personas to run user interviews. Learn about their pros and cons, and possible applications in your market research studies.
Digital Twin of a Customer (DToC)
The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
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