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delve.ai
E-commerce buyer personas

Create e-commerce buyer personas

Compare shopper segments, such as repeat buyers, high- and low- valued one-time buyers

Data sources/integrations

Build rich personas leveraging first-party data (Google Analytics, Search Console) and public sources (social media, voice of customer)

Data sources/integrations

Data enrichment

Augment for deeper context with 20+ additional data sources and unearth behavioral insights with machine learning

Data enrichment

Automatic marketing segmentation

Get granular buyer segments based on behavior, psychographics, demographics, geographies and transactions

Automatic marketing segmentation

Buyer segments

Gain deep understanding of your buyer segments such as repeat buyer and one-time buyer (high- and low- average order value)

Buyer segments
Buyer segments
Buyer segments

Non-transacting segments

Compare with segments such as cart abandoner, passive browser and bouncer to get ideas on how to convert them into buyers

Non-transacting segments
Non-transacting segments
Non-transacting segments

Audience research

Get detailed personas and audience insights for each segment such as demographics, interests, goals/challenges and influential resources

Audience research

User journeys

Analyze up to 20 sample user journeys for each segment to understand drop-offs/bottlenecks and refine experiences

User journeys

Get rich industry specific insights

Identify variations in key structured attributes specific to your industry/vertical

Get rich industry specific insights

Compare segments

Compare buyer segments with non-transacting segments and get targeting/keyword/topic ideas to expand your business

Compare segments

Share personas

Add team members or export and share segments and personas as JPEG/PDF/CSV files to bring empathy to your marketing efforts

Share personas

Automatic updates

Keep personas updated automatically and detect when changes occur, especially in an era of rapidly changing consumer behavior

Automatic updates

Data filters

Use filters to include/exclude traffic and create personas for a single product/service, category, region, channel or social network

Data filters

Related articles

How to create e-commerce personas

Online shopper personas for e-commerce stores

Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
How to create data-driven personas

How to create data-driven personas

Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
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