Delve.ai
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E-Commerce Buyer Persona Development
Create e-commerce buyer personas

Compare shopper segments, such as repeat buyers,
high- and low- valued one-time buyers
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Trusted by thousands of e-commerce brands across the world

Automatically segment your market for detailed buyer analysis
Automatically segment your market for detailed buyer analysis
Create accurate marketing segments based on demographics, behavior, psychographics, geography, and transactions.
Build actionable personas by combining your first-party (web analytics, search console) and second-party data (competitor intelligence, social media) with public sources (surveys, reviews, blogs, forums) for deeper consumer behavioral insights.
Identify desirable and non-desirable audience segments
Categorize your ecommerce website visitors into buyer and non-transacting segments on the basis of their online shopping behavior.
Gain a deep understanding of desirable segments, such as repeat buyers, multi-goal converters, and one-time buyers (high and low average order value). Compare them with non-transacting segments like cart abandoners, passive browsers and bouncers to find ways to convert them into customers.
Identify desirable and non-desirable audience segments
Create detailed personas for research and use filters for a niche audience
Create detailed personas for research and use filters for a niche audience
Develop comprehensive customer profiles and get detailed insights into audience demographics, goals, interests, challenges, motivations, topics of interest, preferences, influencers, keywords, shopping habits, user journeys, and more.
Use filters for niche audience targeting, filtering traffic to generate personas for a single product, service, location, marketing channel, or social platform.
Discover how visitors interact with your website leveraging user journeys
Analyze up to 20 sample user journeys for each persona segment to pinpoint drop-off locations and refine user experience.
Look at the stages of the customer journey, including marketing channels, date and time of visits, page views, and search intent, to understand how buyers take actions leading to sales conversions.
Discover how visitors interact with your website leveraging user journeys
Compare segments for smart targeting and get industry-specific insights
Compare segments for smart targeting and get industry-specific insights
Identify differences between buyer and non-transacting segments to discover new targeting, keyword, topic, and content ideas to expand business reach and adapt your marketing strategies.
Study key structured attributes specific to your vertical with industry specific insights, extracted from keywords and page views.
Effortlessly share and update persona profiles
Easily share audience segments and personas with your team members in JPG, PDF, or CSV formats to enhance marketing collaboration. Keep them up-to-date with automatic updates and stay aligned with the dynamic consumer landscape.
Effortlessly share and update persona profiles

Data sources and integrations

Delve AI pulls granular marketing, sales and audience data from sources that matter for your clients. Connect your data sources or use public data to receive marketing insights tailored to your needs.

Data sources and integrations

Our products

Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
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SEO Advisor
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Content Advisor
Transform customer insights into tailored, impactful growth and marketing recommendations. Unleash powerful marketing strategies across all major channels.
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Get B2C industry specific insights

B2C
Apparel & Fashion
Automotive
Banking
Consumer Electronics
Consumer Goods
Entertainment
Financial Services
Food & Beverages
Furniture
Health, Wellness and Fitness
B2C
Higher Education
Hospital & Health Care
Hospitality
Insurance
Leisure, Travel & Tourism
Luxury Goods & Jewellery
Real Estate
Retail
Restaurants
Sporting Goods

Pricing that matches your needs

WEBSITE + COMPETITOR PERSONA

Website/competitor audience research
from89 / month 

SOCIAL PERSONA

Social audience insights
from129 / month 

CUSTOMER PERSONA

CRM based customer insights
from1,400 / year 

Customer success stories

Driving Omnichannel Retail Strategies with AI-generated Personas

Driving Omnichannel Retail with AI Personas

Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Using Personas to Identify Niche Targeting Ideas

Using personas to get niche targeting ideas

With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
Leveraging AI for CTR and VTR Improvements

Leveraging AI for CTR and VTR Improvements

With insights from Delve AI, Orientbell Tiles campaign achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.
View all case studies ->

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in the news

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Available in 10 languages
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Create buyer personas for your online store
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