E-commerce buyer personas
Create e-commerce buyer personas
Compare shopper segments, such as repeat buyers, high- and low- valued one-time buyers
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AI-driven marketing insights from multiple data sources
Build rich personas by integrating your first-party data (Google Analytics, Search Console) and public data sources (social media, voice of customer). Augment these personas with 20+ data sources to gain deeper behavioral insights via machine learning and AI.
Automatically segment your market for detailed buyer analysis
Create accurate marketing segments based on customer behavior, psychographics, demographics, geography, and transactions to optimize targeting. Dive deeper into buyer groups, such as repeat and one-time buyers (high or low order value), and tailor your marketing strategies to fit each segment’s characteristics.
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Click to enlarge
Conduct detailed audience research for each persona
Generate persona profiles with in-depth details, including their demographics, interests, goals, challenges, and influential resources. Analyze up to 20 sample user journeys per segment to detect drop-offs and bottlenecks, refining user experiences to drive conversions.
Compare segments for smart targeting and get critical industry-specific insights
Identify differences between buyer and non-transacting segments to discover new targeting, keyword, and content ideas to expand reach and adapt your marketing strategies. Identify trends and variations in key attributes that are unique to your vertical with industry specific insights.
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Click to enlarge
Convert non-transacting segments into buyers
Compare and understand non-transacting segments like cart abandoners, passive browsers, and bouncers. Use these insights to create strategies for converting them into loyal customers.
Effortlessly share and update persona profiles
Easily share segments and personas with team members in JPG, PDF, or CSV formats to enhance collaborative marketing efforts. Keep personas up-to-date with automatic updates to stay aligned with the rapidly changing consumer landscape.
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Online Shopper Personas: E-commerce Stores
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
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How to Create Data-driven Personas
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
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Available in 10 languages
How to Convert Visitors into Buyers
Learn how to use personas, segments, and journeys to help non-converting website visitors, like bouncers, passive browsers, and cart abandoners move through the discovery and consideration phases to conversion.
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Persona Generator
Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
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Create e-commerce buyer personas
Compare shopper segments, such as repeat buyers,
high- and low- valued one-time buyers
high- and low- valued one-time buyers
