English
Contact us
E-Commerce Buyer Persona Development
Create e-commerce buyer personas
Compare shopper segments, such as repeat buyers,
high- and low- valued one-time buyers
high- and low- valued one-time buyers
Automatically segment your market for detailed buyer analysis
Create accurate marketing segments based on demographics, behavior, psychographics, geography, and transactions.
Build actionable personas by combining your first-party (CRM, web analytics, search console) and second-party data (competitor intelligence, social media) with public sources (surveys, reviews, blogs, forums) for deeper consumer insights.
Identify desirable and non-desirable audience segments
Categorize your ecommerce website visitors into buyer and non-transacting segments on the basis of their online shopping behavior.
Gain a deep understanding of desirable segments, such as repeat buyers, and one-time buyers (high and low average order value). Compare them with non-transacting segments like cart abandoners, passive browsers and bouncers to find ways to convert them into customers.
Create detailed personas for research and use filters for a niche audience
Develop comprehensive customer profiles and get detailed insights into audience demographics, goals, interests, challenges, motivations, topics of interest, preferences, influencers, keywords, shopping habits, user journeys, and more.
Use filters for niche audience targeting, filtering traffic to generate personas for a single product, service, location, marketing channel, or social platform.
Unearth psychographic and behavioral insights with AI and machine learning
Bridge the gap between faceless metrics and real human experiences. Use relatable customer stories to see the persons behind the clicks and bring a new level of empathy and understanding to your data-driven marketing efforts.
Dive deep into group-level insights about your customers while respecting their individual privacy. Discover their interests, behaviors, and affinities to better connect and to tailor your offerings and marketing strategies with precision.
Chat with your customers virtually with Delve AI’s digital twin software
Engage with your e-commerce personas from the comfort of your home or office. Use our dashboard to chat with digital twins and gain insights by asking them anything you'd like to know about your customers.
Allow your team to make customer-centric decisions by integrating virtual customer twins into your collaboration tools, such as Slack.
Research competitors and uncover their marketing strategies
Understand the marketplace to get unique business ideas from multiple competitor websites. Study various competitors and their audiences to refine your ideal customer profile, and create keyword-targeting and marketing plans for your business.
Also sort keywords by query type, intent, and length, and filter by total, organic, paid, and mobile searches.
Discover how visitors interact with your website leveraging user journeys
Analyze up to 20 sample user journeys for each persona segment to pinpoint drop-off locations and refine user experience.
Look at the stages of the customer journey, including marketing channels, date and time of visits, page views, and search intent, to understand how buyers take actions leading to sales conversions.
Compare segments for smart targeting and get industry-specific insights
Identify differences between buyer and non-transacting segments to discover new targeting, keyword, topic, and content ideas to expand business reach and adapt your marketing strategies.
Study key structured attributes specific to your vertical with industry specific insights, extracted from keywords and page views.
Effortlessly share and update persona profiles
Easily share audience segments and personas with your team members in JPG, PDF, or CSV formats to enhance marketing collaboration. Keep them up-to-date with automatic updates and stay aligned with the dynamic consumer landscape.
Data sources and integrations
Delve AI pulls granular marketing, sales and audience data from sources that matter for your clients. Connect your data sources or use public data to receive marketing insights tailored to your needs.
Pricing that matches your needs
"Developing a consumer persona with a tool like Google Analytics is time consuming, manual, and inflexible. Persona by Delve AI generates these identities for you so that you can spend more time building user journeys and identifying opportunities and less time on admin work."Adam Stark, Senior Director (Digital & D2C), H&H Group
Retail
Driving Omnichannel Retail with AI Personas
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Apparel & Fashion
Using personas to get niche targeting ideas
With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
Building Materials
Leveraging AI for CTR and VTR Improvements
With insights from Delve AI, Orientbell Tiles campaign achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.
Recommended by experts
Featured in news / research
Online Shopper Personas: E-commerce Stores
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
How to Convert Visitors into Buyers
Learn how to use personas, segments, and journeys to help non-converting website visitors, like bouncers, passive browsers, and cart abandoners move through the discovery and consideration phases to conversion.
What Is a Customer Persona?
A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas, find templates, and use them to deliver better customer experiences.
© 2026 Delve AI, Inc. All rights reserved.