AI UX RESEARCH

Conduct UX research faster with AI personas

Get usability and accessibility insights with synthetic user testing,
no audience recruitment needed.
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Trusted by 45,000+ businesses and agencies across the globe

1. SYNTHETIC USER PANELS
Test against audiences that view your creatives
Create synthetic user panels from your real audience data, mirroring the psychographics, behaviors, and purchasing habits of your actual audiences.
Filter by gender, location, or job title to generate the exact audience you're designing for, and reuse the same panel across every creative test, so scores stay comparable after every test or campaign.
Test against audiences that view your creatives
Upload visual assets and let AI personas test them out
2. AI IMAGE CREATIVE TESTING
Upload visual assets and let AI personas test them out
Drop in ads, banners, social posts, or any other visual creative you want to rank. Set your brand name, describe the scenario your audience is in, and let your synthetic users score each creative across eight parameters.
Test multiple image variants against the same panel at once and get scores that reflect real differences.
3. SCORED RESULTS
Know your best-performing creatives at a glance
Every test closes with an overall score for each creative, ranked side by side in the Overview tab. No spreadsheets to build and no averages to calculate by hand, just a clear, immediate read on which visual asset is pulling ahead and by how much.
Know your best-performing creatives at a glance
Go beyond the score to get detailed insights
4. ATTRIBUTE BREAKDOWN
Go beyond the score to get detailed insights
Break every creative down across eight core attributes, like brand recall, emotional appeal, conversion propensity, and more, each scored out of 10 and benchmarked against the other creatives in your test.
Every attribute comes with its own sub-metrics and verbatim participant quotes, enabling you to see which word, layout choice, or detail confused your panels.
5. IN-DEPTH REPORTS
Turn data into a story your team can act on
The Report tab synthesizes every session into an executive summary, key insights, and the common themes and sentiments behind how your audience felt about your creatives.
This helps you walk into the next creative review with evidence and gives designers, marketers, and stakeholders a shared, data-backed read on why a creative is or isn't working.
Turn data into a story your team can act on
Know exactly what to fix, and for whom
6. ACTION ITEMS
Know exactly what to fix, and for whom
Each report closes with takeaways and prioritized action items drawn directly from what your synthetic audiences experienced, plus a panel-by-panel breakdown showing how different segments reacted to the same creative.
Leverage these insights to sharpen messaging, fix weak spots, and decide what to test next. Then rerun the study after every iteration, and keep testing while changes are easy to make.

Scale up your creative testing processes

Manual creative testing means weeks of recruiting, fielding, and reporting. AI-powered image creative testing delivers scored, evidence-backed results in minutes, so you can validate every creative before it reaches a single viewer.

Scale up your creative testing processes

Our products

Persona Generator

Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software.

Popular Features

  • First-party + public data sources
  • Automatic segmentation
  • In-depth audience insights
Digital Twin Software

Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees.

Popular Features

  • 24/7 availability
  • Access via collaboration tools
  • Team empowerment
Synthetic Research

Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research.

Popular Features

  • Results in minutes
  • Cost effective
  • Scalable and diverse
Marketing Advisor

Transform customer insights into tailored, impactful growth and marketing campaign recommendations across all major channels.

Popular Features

  • Channel-specific recommendations
  • Data driven marketing ideas
  • Dynamic updates

Get B2C & B2B industry specific insights

B2C
Apparel & Fashion
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Furniture
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B2C
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Retail
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B2B
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Design
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Machinery
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B2B
Market Research
Marketing & Advertising
Mechanical or Industrial Engineering
Medical Devices
Mining & Metals
Outsourcing/Offshoring
Professional Training & Coaching
Public Relations & Communications
Staffing and Recruiting
Writing and Editing

Flexible pricing that matches your needs

SYNTHETIC USERS

Generate AI-copies of users
99 / 100 users 

SURVEYS

Run surveys using users generated
Usage based pricing

INTERVIEWS

Conduct research interviews
Usage based pricing

Customer success stories

Using Digital Twin of Customers as Thought Partners for Marketing
Telecommunications

Using Digital Twins as Thought Partners for Marketing

Discover how WIN used research-backed personas and digital twins of customers to understand different audience segments including detailed behavioral and preference insights, validate concepts, and test marketing ideas.
Refining Messages Using Digital Twins of Customers
Construction

Refining Messages Using Digital Twins

Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Driving Omnichannel Retail Strategies with AI-generated Personas
Retail

Driving Omnichannel Retail with AI Personas

Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
View all case studies

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in news / research

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