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E-commerce Personas

Create buyer personas for your online store and compare your shopper segments

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B2B Personas

Generate and use B2B personas to gain clarity on your buyer segments and ideal clients

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Personas for Agencies

Develop data-driven buyer personas for your clients and unlock insights to drive exceptional results

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Market Research for Brands/Agencies

AI-powered market research software to generate personas and run surveys/interviews with synthetic users

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Ideal Customer Profile

Combine insights from valuable personas and segments across multiple data sources to build in-depth ICPs

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Journey Maps

Create journey maps for users, customers, and employees and understand interactions across decision stages

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Social Audience Insights

Get rich audience insights and high-quality market research for your brand/competitors from social networks

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Persona use cases

Buyer personas guide business decisions and drive successful campaigns. Discover real-world examples and applications of personas in marketing.
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how to's
LinkedIn Advertising: Here’s How Buyer Personas Help
Persona use-cases
Available in 16 languages

LinkedIn Advertising: How Personas Help

Learn how to use buyer personas to find your LinkedIn target audience. Use persona insights to optimize audience targeting, advertising material, and budget allocation.
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How to Use Buyer Personas in Content Marketing Campaigns
Persona use-cases
Available in 7 languages

How to Use Personas in Content Marketing

Integrate personas in your content marketing strategy to create messages that resonate effectively with your audience. Use deep insights about your buyers and their needs to create great content focused on the customer.
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How to Use Buyer Personas to Enhance Email Marketing Campaigns
Persona use-cases
Available in 16 languages

Personas to Enhance Email Marketing

Looking to take your email marketing to the next level? Learn how to use personas to create highly targeted and effective email campaigns that resonate with your customers.
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How to Use SEO Persona to Boost Search Performance
Persona use-cases
Available in 13 languages

How to Use SEO Persona to Boost Search

Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.
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How to use PPC personas to boost search engine marketing
Persona use-cases
Available in 16 languages

How to Use PPC Personas to Boost SEM

Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.
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16 Use-cases of AI in Marketing
Marketing AI
Available in 11 languages

16 Use-cases of AI in Marketing

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
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How to Use Personas for Competitor Analysis
Competitor analysis
Available in 16 languages

How to Use Personas for Competitor Analysis

Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
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