Persona use-cases

Buyer personas guide business decisions and drive successful campaigns. Discover real-world examples and applications of personas in marketing.
LinkedIn Advertising: Here’s How Buyer Personas Help

LinkedIn Advertising: How Personas Help

Learn how to use buyer personas to find your LinkedIn target audience. Use persona insights to optimize audience targeting, advertising material, and budget allocation.
9 Min Read
How to Use Buyer Personas in Content Marketing Campaigns

How to Use Personas in Content Marketing

Integrate personas in your content marketing strategy to create messages that resonate effectively with your audience. Use deep insights about your buyers and their needs to create great content focused on the customer.
11 Min Read
Available in 7 languages
How to Use Buyer Personas to Enhance Email Marketing Campaigns

Personas to Enhance Email Marketing

Looking to take your email marketing to the next level? Learn how to use personas to create highly targeted and effective email campaigns that resonate with your customers.
16 Min Read
How to Use SEO Persona to Boost Search Performance

How to Use SEO Persona to Boost Search

Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.
16 Min Read
Available in 13 languages
How to use PPC personas to boost search engine marketing

How to Use PPC Personas to Boost SEM

Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.
8 Min Read
16 Use-cases of AI in Marketing

16 Use-cases of AI in Marketing

Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
15 Min Read
Available in 11 languages
How to Use Personas for Competitor Analysis

How to Use Personas for Competitor Analysis

Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
9 Min Read

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Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees.

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