Persona use-cases
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How to use SEO persona to boost search
Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.
16 min read
How to use PPC personas to boost SEM
Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.
8 min read
16 use-cases of AI in marketing
Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
15 min read
How to use personas for competitor analysis
Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
9 min read