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B2B personas

B2B clients are widely different from B2C prospects. Understand the challenges, opportunities, and purchasing decisions associated with these buyers with B2B personas.
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Buyer personas
Persona generation
Marketing segmentation
Marketing AI
HR Personas
Persona use-cases
Market research
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Competitor analysis
B2B personas
Voice of the customer
Customer journeys
How to's
What Are SaaS Buyer Personas? (With 5 Examples)
B2B personas

What Are SaaS Buyer Personas?

SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
14 Min Read
How to Create B2B Buyer Personas
B2B personas

How to Create B2B Buyer Personas

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
7 Min Read
Available in 10 languages
Service Provider & Network Domain in GA
B2B personas

Service Provider & Network Domain in GA

This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
4 Min Read

Our products

AI Persona Generator

Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software.

Popular Features

  • First-party + public data sources
  • Automatic segmentation
  • In-depth audience insights
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Digital Twin Software

Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees.

Popular Features

  • 24/7 availability
  • Access via collaboration tools
  • Team empowerment
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Synthetic Research

Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research.

Popular Features

  • Results in minutes
  • Cost effective
  • Scalable and diverse
Coming soon
AI Marketing Advisor

Transform customer insights into tailored, impactful growth and marketing campaign recommendations across all major channels.

Popular Features

  • Channel-specific recommendations
  • Data driven marketing ideas
  • Dynamic updates
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