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E-commerce Personas

Create buyer personas for your online store and compare your shopper segments

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B2B Personas

Generate and use B2B personas to gain clarity on your buyer segments and ideal clients

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Personas for Agencies

Develop data-driven buyer personas for your clients and unlock insights to drive exceptional results

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Market Research for Brands/Agencies

AI-powered market research software to generate personas and run surveys/interviews with synthetic users

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Ideal Customer Profile

Combine insights from valuable personas and segments across multiple data sources to build in-depth ICPs

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Journey Maps

Create journey maps for users, customers, and employees and understand interactions across decision stages

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Social Audience Insights

Get rich audience insights and high-quality market research for your brand/competitors from social networks

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B2B personas

B2B clients are widely different from B2C prospects. Understand the challenges, opportunities, and purchasing decisions associated with these buyers with B2B personas.
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how to's
What Are SaaS Buyer Personas? (With 5 Examples)
B2B personas

What Are SaaS Buyer Personas?

SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
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How to Create B2B Buyer Personas
B2B personas
Available in 11 languages

How to Create B2B Buyer Personas

Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
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Service Provider & Network Domain in GA
B2B personas

Service Provider & Network Domain in GA

This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
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