Data from Technology > Network related dimensions in Google Analytics, such as Service Provider and Network Domain, have long been used for applications such as:
On 4th February 2020, Google Analytics (GA) deprecated the Service Provider and Network Domain dimensions. As a result, you will see (not set) under Service Provider and Network Domain dimensions on your Google Analytics dashboard. Hence, we can instead populate data for these dimensions from outside.
Delve AI offers an easy and automatic way to get Service Provider and Network Domain data into Google Analytics.
As a first step, you need to connect your Google Analytics account to Delve AI platform by signing up (for free) for Live Persona by Delve AI.
Join thousands of businesses that use Delve AI to gain deeper understanding of their digital users with automatically generated/updated buyer personas. Apart from personas, integration with Delve AI platform also provides B2B websites with:
If you are using Google Tag Manager, then the set-up can be completed in two easy steps:
If you have followed the steps above carefully, you should start to see data for OrgInfo Service Provider and OrgInfo Network Domain custom dimensions in Google Analytics, as well as resulting Organization/Internet Service Provider/Leads (B2B) data on Delve AI dashboard within 36-48 hours.
If you have installed Google Analytics on your site using analytics.js or gtag.js (instead of Google Tag Manager), then the set-up involves one automated step (for setting up custom dimensions in Google Analytics) and one manual step (for adding tracking code on your website).
In this guide, we have shown how to get Service Provider and Network Domain data into Google Analytics via easy set-up on Delve AI platform. This approach is well suited for digital marketers and business owners.
If you are a developer and prefer a custom implementation instead, then OrgInfo, a service by Delve AI, offers an API that maps IP addresses to enriched company data in real time. The responses from this API can be used to populate Service Provider and Network Domain data in Google Analytics as custom dimensions programmatically.
Please contact us at firstname.lastname@example.org for any related questions or assistance.
This section describes the manual set-up procedures for Google Analytics and Google Tag Manager that are equivalent to the automatic set-up covered by Delve AI’s integration.
This information is provided purely for reference, primarily for users who completed the procedures manually (before automated set-up was available in Delve AI platform) and hence, should not be attempted separately.
For Google Tag Manager installation type, go to the Tag Manager console and perform the following steps: