Customer personas
Read all the articles related to customer personas. Learn more about customer personas.
How to create accurate customer personas
Creating accurate customer personas is crucial for your business. Learn what a customer persona is, how to develop accurate customer personas and how to use them in your business.
9 min read
What is Customer Journey Mapping?
Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
12 min read
What is an ideal customer profile?
Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.
8 min read