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delve.ai
Automatic marketing segmentation

Segment users automatically

based on behavior, psychographics, demographics, geographies & transactions

Automatic marketing segmentation

Get answers to questions such as: How many types of users do I have? How do they differ in their interactions? Which are my desirable segments?

Automatic marketing segmentation
Automatic marketing segmentation
Automatic marketing segmentation
Automatic marketing segmentation

Behavioral segmentation (HOW)

Account for all behavioral activity, including engagement, events/actions, context, intent and decision phase

Behavioral segmentation (HOW)
Behavioral segmentation (HOW)

Psychographic segmentation (WHY)

Use inferred psychographic attributes related to lifestyles, preferences, interests, hobbies and values for effective segmentation

Psychographic segmentation (WHY)
Psychographic segmentation (WHY)
Psychographic segmentation (WHY)

Demographic segmentation (WHO)

Segment by age, gender and language for B2C businesses and by industry, company size, job function and seniority for B2B businesses

Demographic segmentation (WHO)
Demographic segmentation (WHO)

Geographic segmentation (WHERE)

Combine with geographic context at the city, region, country, sub-continent and continent levels

Geographic segmentation (WHERE)
Geographic segmentation (WHERE)

Transactional segmentation (WHAT)

Leverage order data from e-commerce sites and goals from lead generation/B2B websites to identify high- and low- valued buyer segments

Transactional segmentation (WHAT)
Transactional segmentation (WHAT)
Transactional segmentation (WHAT)

Transactional segmentation (WHAT)
Transactional segmentation (WHAT)
Transactional segmentation (WHAT)

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Related articles

Marketing segmentation: Benefits & types

Marketing segmentation: Benefits & types

Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.
Behavioral segmentation: types and examples

Behavioral segmentation: types and examples

Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.
View all blog articles ->

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