Learn what marketing segmentation is, its benefits and the types of segmentation. See strategies, examples and tools for effective marketing segmentation for your business.
Behavioral market segmentation divides your customers based on the behavior patterns they exhibit when they interact with your business. Learn about types and examples of behavioral segmentation in marketing.
Learn what psychographic segmentation is, its advantages and how to collect psychographic data. Understand the variables involved and examples of companies using psychographic segmentation.