Automatic marketing segmentation
Segment users automatically
based on behavior, psychographics, demographics, geographies & transactions
Automatic marketing segmentation
Get answers to questions such as: How many types of users do I have? How do they differ in their interactions? Which are my desirable segments?
Behavioral segmentation (HOW)
Account for all behavioral activity, including engagement, events/actions, context, intent and decision phase
Psychographic segmentation (WHY)
Use inferred psychographic attributes related to lifestyles, preferences, interests, hobbies and values for effective segmentation
Demographic segmentation (WHO)
Segment by age, gender and language for B2C businesses and by industry, company size, job function and seniority for B2B businesses
Geographic segmentation (WHERE)
Combine with geographic context at the city, region, country, sub-continent and continent levels
Transactional segmentation (WHAT)
Leverage order data from e-commerce sites and goals from lead generation/B2B websites to identify high- and low- valued buyer segments
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