Automatic marketing segmentation
Segment users automatically
based on behavior, psychographics, demographics, geographies & transactions
Automatic marketing segmentation
Get answers to questions such as: How many types of users do I have? How do they differ in their interactions? Which are my desirable segments?
Behavioral segmentation (HOW)
Account for all behavioral activity, including engagement, events/actions, context, intent and decision phase
Psychographic segmentation (WHY)
Use inferred psychographic attributes related to lifestyles, preferences, interests, hobbies and values for effective segmentation
Demographic segmentation (WHO)
Segment by age, gender and language for B2C businesses and by industry, company size, job function and seniority for B2B businesses
Geographic segmentation (WHERE)
Combine with geographic context at the city, region, country, sub-continent and continent levels
Transactional segmentation (WHAT)
Leverage order data from e-commerce sites and goals from lead generation/B2B websites to identify high- and low- valued buyer segments
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Related articles
Market Segmentation: Benefits & Types
Market segmentation is the process of dividing the consumer market into smaller groups based on similar needs and characteristics. Explore the benefits and types of market segmentation in this article.
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Behavioral Segmentation
Behavioral segmentation divides customers based on the behavior patterns they exhibit when interacting with your business or website. Read to discover the top examples of behavioral segmentation in marketing.
7 min read
Psychographic Segmentation
Psychographic segmentation groups customers based on their psychological traits and attributes. Explore variables and take a look at important examples to better understand your target market.
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