Automatic marketing segmentationSegment users automatically
Based on behavior, psychographics, demographics, geographies & transactions
Automatic marketing segmentation
Get answers to questions such as: How many types of users do I have? How do they differ in their interactions? Which are my desirable segments?
Behavioral segmentation (HOW)
Account for all behavioral activity, including engagement, events/actions, context, intent and decision phase
Psychographic segmentation (WHY)
Use inferred psychographic attributes related to lifestyles, preferences, interests, hobbies and values for effective segmentation
Demographic segmentation (WHO)
Segment by age, gender and language for B2C businesses and by industry, company size, job function and seniority for B2B businesses
Geographic segmentation (WHERE)
Combine with geographic context at the city, region, country, sub-continent and continent levels
Transactional segmentation (WHAT)
Leverage order data from e-commerce sites and goals from lead generation/B2B websites to identify high- and low- valued buyer segments
Market Segmentation: Benefits & Types
Market segmentation is the process of dividing customers into smaller groups based on their needs and characteristics. Explore the benefits, examples and types of market segmentation in this article.
15 Min Read
Behavioral Segmentation Variables
Behavioral segmentation groups customers according to their behavioral patterns and traits. Find examples and variables of behavioral segmentation in marketing here.
7 Min Read
Psychographic Segmentation Examples
Psychographic segmentation includes variables like personality, lifestyle, social status, attitudes, interests, and more. Check out top examples and benefits to better understand your market.
8 Min Read
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