Customer journeysExtract and analyze customer journeys
Analyze journeys of real visitors and identify opportunities to improve experiences
User journeys for e-commerce/B2C websites
Analyze sample customer journeys for each user segment to understand drop-off locations and use them to refine experiences
Organization journeys for B2B websites
View combined journeys of multiple decision makers from organizations that visit your website and their products/services of interest
Decision phase
Understand where the user is at in the decision-making process at each step of the buyer’s journey with inferred decision phase labels
Visitor groups for B2B websites
Use journeys in conjunction with organization information to auto-classify visitors into prospects, service providers, etc.
Data filters
Use filters to create product/category/channel level personas and view associated journeys
AI Customer Journey
Here’s how AI customer journey transforms customer experiences across online and offline channels, giving marketers a more holistic view of their audience.
14 Min Read
Available in 10 languages
What is Customer Journey Mapping?
Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
12 Min Read
Available in 6 languages
Create Personas Using Google Analytics
Learn the two best ways to create buyer personas using Google Analytics data (GA4): Manual process using reports & Automatic generation using Persona by Delve AI.
16 Min Read
Available in 10 languages
