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Customer journeys

Extract and analyze customer journeys

Analyze journeys of real visitors and identify opportunities to improve experiences
delve.ai

User journeys for e-commerce/B2C websites

Analyze sample customer journeys for each user segment to understand drop-off locations and use them to refine experiences

User journeys for e-commerce/B2C websites

Organization journeys for B2B websites

View combined journeys of multiple decision makers from organizations that visit your website and their products/services of interest

Organization journeys for B2B websites

Decision phase

Understand where the user is at in the decision-making process at each step of the buyer’s journey with inferred decision phase labels

Decision phase

Visitor groups for B2B websites

Use journeys in conjunction with organization information to auto-classify visitors into prospects, service providers, etc.

Visitor groups for B2B websites

Data filters

Use filters to create product/category/channel level personas and view associated journeys

Data filters

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Related articles

What is Customer Journey Mapping?

What is Customer Journey Mapping?

Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
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Create Buyer Personas Using Google Analytics

Create Personas Using Google Analytics

Learn the two best ways to create buyer personas using Google Analytics data (GA4): Manual process using reports & Automatic generation using Persona by Delve AI.
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