Customer journeys
Extract and analyze customer journeys
Analyze journeys of real visitors and identify opportunities to improve experiences
User journeys for e-commerce/B2C websites
Analyze sample customer journeys for each user segment to understand drop-off locations and use them to refine experiences
Organization journeys for B2B websites
View combined journeys of multiple decision makers from organizations that visit your website and their products/services of interest
Decision phase
Understand where the user is at in the decision-making process at each step of the buyer’s journey with inferred decision phase labels
Visitor groups for B2B websites
Use journeys in conjunction with organization information to auto-classify visitors into prospects, service providers, etc.
Data filters
Use filters to create product/category/channel level personas and view associated journeys
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