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SYNTHETIC RESEARCH > SYNTHETIC USERS

Generate synthetic users to conduct research

Use AI-powered personas to run surveys/interviews
and to validate hypotheses/concepts at scale
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45,000+ brands and agencies, small and big, across the globe use Delve AI

Why Synthetic Users?

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Understand your audiences
Go beyond surface-level data. Synthetic users replicate real-world behaviors, needs, and preferences, giving you actionable insights into your ideal customer segments. Use them to refine marketing campaigns, test messaging, and align product experiences with user preferences.
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Research without limits
No more bottlenecks from limited sample sizes or slow recruitment. Generate synthetic personas instantly to simulate diverse scenarios, run experiments, and validate strategies for new markets, niche segments, or global audiences.
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Test and iterate
Avoid the delays and compliance risks of handling personal data. Synthetic users are privacy-safe, regulation-compliant, and available on demand. Run surveys, conduct interviews, and test product concepts with confidence, all while accelerating your feedback loops.
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Maximize impact with fewer resources
Traditional user research is expensive and time-intensive. AI-powered personas help you do more with less, reducing costs while improving accuracy and flexibility. It doesn’t matter if you’re a small team or a large enterprise; you get the insights you need at scale, without compromising quality.

Flexible pricing that matches your needs

SYNTHETIC USERS

100 synthetic users
99 / month 

SYNTHETIC USERS

1,000 synthetic users
680 / month 

SYNTHETIC USERS

10,000 synthetic users
4000 / month 

Customer success stories

Refining Messages Using Digital Twins of Customers
Construction

Refining Messages Using Digital Twins

Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Using Digital Twin of Customers as Thought Partners for Marketing
Telecommunications

Using Digital Twins as Thought Partners for Marketing

Discover how WIN used research-backed personas and digital twins of customers to understand different audience segments including detailed behavioral and preference insights, validate concepts, and test marketing ideas.
Using Anonymized First-Party Financial Transactions Data to Generate Personas
Financial Services

Using Anonymized Transactions to Build Personas

Discover how a UK-based fintech company used anonymized transactions data to build data-driven personas and make smarter marketing and product decisions, along with empathetic customer interactions.
View all case studies

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in news / research

Popular blog articles

Synthetic Personas Are the New Normal of User Research

Synthetic Personas and User Research

Synthetic personas mimic and predict customer behavior with ease. Learn what they are and use them to actively test new features, conduct research studies, and develop ad creatives.
Synthetic Interviews: Yes or No for User Research?

Synthetic Interviews in User Research?

Synthetic interviews involve using AI-generated personas to run user interviews. Learn about their pros and cons, and possible applications in your market research studies.
Digital Twin of a Customer (DToC): How It Can Help Marketers

Digital Twin of a Customer (DToC)

The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
View all blog articles
Leverage synthetic users at scale to run
user research and market studies
Buy now
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