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SYNTHETIC RESEARCH  > SYNTHETIC USERS
Generate synthetic users to conduct research

Leverage hundreds of AI-powered personas at scale
to run surveys and interviews
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34,000+ businesses and agencies, small and big, across the globe use Delve AI

Why Synthetic Users?

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Understand your audiences
Go beyond surface-level data. Synthetic users replicate real-world behaviors, needs, and preferences, giving you actionable insights into your ideal customer segments. Use them to refine marketing campaigns, test messaging, and align product experiences with user preferences.
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Research without limits
No more bottlenecks from limited sample sizes or slow recruitment. Generate synthetic personas instantly to simulate diverse scenarios, run experiments, and validate strategies for new markets, niche segments, or global audiences.
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Test and iterate
Avoid the delays and compliance risks of handling personal data. Synthetic users are privacy-safe, regulation-compliant, and available on demand. Run surveys, conduct interviews, and test product concepts with confidence, all while accelerating your feedback loops.
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Maximize impact with fewer resources
Traditional user research is expensive and time-intensive. AI-powered personas help you do more with less, reducing costs while improving accuracy and flexibility. It doesn’t matter if you’re a small team or a large enterprise; you get the insights you need at scale, without compromising quality.

Flexible pricing that matches your needs

SYNTHETIC USERS

Generate AI-copies of users
49 / 100 users 

SURVEYS

Run surveys using users generated
Length / usage based pricing

INTERVIEWS

Conduct research interviews
Length / usage based pricing

Customer success stories

Driving Omnichannel Retail Strategies with AI-generated Personas

Driving Omnichannel Retail with AI Personas

Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Building Hyper-Specific Brand Personas with Audience Segmentation

Building Brand Personas with Segmentation

Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.
Accelerating Sales Cycle with High Quality Leads

Accelerating Sales Cycle with Quality Leads

Learn how APT Global, a shipbuilding/offshore construction company with presence in UAE, Netherlands, Qatar, Belgium and India used Delve AI to generate high quality leads and accelerate its sales cycle.
View all case studies ->

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in news / research

Popular blog articles

Are Synthetic Personas the New Normal of User Research?

Synthetic Personas and User Research

Synthetic personas mimic and predict customer behavior with ease. As such, brands can actively use them to conduct user surveys, test new features, and develop ad creatives.
13 Min Read
Available in 16 languages
Synthetic Interviews: Yes or No for User Research?

Synthetic Interviews in User Research?

Synthetic interviews involve using AI-generated personas to run user interviews. Learn about their pros and cons, and possible applications in your market research studies.
15 Min Read
Digital Twin of a Customer: How It Can Help Marketers

Digital Twin of a Customer (DToC)

The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
16 Min Read
Available in 11 languages
View all blog articles ->
Leverage synthetic users at scale to run
user research and market studies
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