PERSONA GENERATOR > CUSTOMER PERSONA

Create customer personas from CRM data

Connect your CRM/MAP or upload data and
generate in-depth customer insights
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45,000+ brands and agencies, small and big, across the globe use Delve AI

Here's how our buyer persona builder tool creates customer personas

DATA ENRICHMENT

Augment data for deeper context

Enables richer insights &
more meaningful segmentation

AUTOMATIC SEGMENTATION

Multiple personas

Psychographics ● Demographics
Geographies ● Transactions

INFLUENCERS

Sources of influence

Social accounts ● Websites
Podcasts ● YouTube channels

TOPICS

Themes of interest

Hashtags ● Resonating topics
Conversation topics

Supported data sources and integrations

Why Customer Persona?

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Uncover buyer insights
Dive deep into group-level insights about your customers while respecting their individual privacy. Discover their interests, behaviors, and affinities to better connect and to tailor your offerings and marketing strategies with precision.
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Decode online habits
Gain a crystal clear view of your customer's online world. Uncover their reading, listening, and browsing patterns, and identify the influencers they follow and the websites they engage across the web with most frequently.
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Fuel your growth strategy
Supercharge your marketing efforts with laser-focused targeting and discover new opportunities for expansion. Leverage unique customer insights to craft experiences that delight and convert, driving sustainable business growth.
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Refine your messaging
Elevate your content game with data-driven insights. Craft content that truly resonates with your audience. Optimize communication to speak directly to the needs and desires of your prospects and customers, thereby fostering stronger connections.

Get B2C & B2B industry specific insights

B2C
Apparel & Fashion
Automotive
Banking
Consumer Electronics
Consumer Goods
Entertainment
Financial Services
Food & Beverages
Furniture
Health, Wellness and Fitness
B2C
Higher Education
Hospital & Health Care
Hospitality
Insurance
Leisure, Travel & Tourism
Luxury Goods & Jewellery
Real Estate
Retail
Restaurants
Sporting Goods
B2B
Accounting
Computer Software
Construction
Design
E-Learning
Electrical/Electronic Manufacturing
Human Resources
Information Technology and Services
Machinery
Management Consulting
B2B
Market Research
Marketing & Advertising
Mechanical or Industrial Engineering
Medical Devices
Mining & Metals
Outsourcing/Offshoring
Professional Training & Coaching
Public Relations & Communications
Staffing and Recruiting
Writing and Editing

Pricing that matches your needs

BUSINESS PLANS

1k+ contacts
from $ 470 / month 

AGENCY PLANS

2k+ contacts
from $ 880 / month 

AGENCY PLANS

10k+ contacts
from $ 3810 / month 

Customer success stories

Refining Messages Using Digital Twins of Customers
Construction

Refining Messages Using Digital Twins

Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Using Digital Twin of Customers as Thought Partners for Marketing
Telecommunications

Using Digital Twins as Thought Partners for Marketing

Discover how WIN used research-backed personas and digital twins of customers to understand different audience segments including detailed behavioral and preference insights, validate concepts, and test marketing ideas.
Using Anonymized First-Party Financial Transactions Data to Generate Personas
Financial Services

Using Anonymized Transactions to Build Personas

Discover how a UK-based fintech company used anonymized transactions data to build data-driven personas and make smarter marketing and product decisions, along with empathetic customer interactions.
View all case studies

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in news / research

Related articles

What Is a Customer Persona? Examples, Uses & Templates

What Is a Customer Persona?

A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas, find templates, and use them to deliver better customer experiences.
What is Customer Journey Mapping?

What is Customer Journey Mapping?

Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
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What Is an Ideal Customer Profile?

Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.
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Generate personas using CRM/MAP data automatically
with Customer Persona by Delve AI
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