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Persona Development

Develop data-driven buyer personas
and get insights to drive exceptional results

Custom Research

Use AI personas to uncover insights and
validate hypotheses in minutes

Pre-built Studies

Ready-to-deploy studies to validate
your messages, website, and concepts

PERSONA GENERATOR > SOCIAL PERSONA

Create personas for social audiences

Get high-quality market research and
rich insights from social networks
Buy now
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45,000+ brands and agencies, small and big, across the globe use Delve AI

Here's what you get from our social media audience persona tool

MULTIPLE PERSONAS

Automated segmentation

Brand mentioner ● Topic mentioner
Website visitor

AUDIENCE INTELLIGENCE

Rich audience insights

User profile distribution
How ● What ● When ● Where ● Who

INFLUENCERS

Sources of influence

Social accounts ● Websites
Podcasts ● YouTube channels

TOPICS

Themes of interest

Hashtags ● Resonating topics
Conversation topics

Get audience intelligence from major social networks

Why Social Persona?

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Gain comprehensive insights
Dive deep into your social audience's world. Uncover their interests, behaviors, and affinities to craft messages that truly resonate. Discover the influencers they trust and the digital hangouts where your brand can shine brightest.
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Elevate your media strategy
Identify prime opportunities for amplifying your message. Turn your outreach efforts into a precision instrument. Streamline and prioritize your efforts by prioritizing pitches, placements, and partnerships to maximize your media impact.
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Optimize your ad targeting
Craft laser-focused audiences across all major ad platforms. Transform your advertising efforts into data-driven powerhouses. Enhance reach, boost engagement, and achieve higher return on investment with precision-targeted campaigns.
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Save time and resources
Effortlessly harness the power of social networks without the hefty price tag or time sink. Enjoy high-quality market research and rich audience intelligence insights. Save valuable time and resources to act on the game-changing insights.

Get B2C & B2B industry specific insights

B2C
Apparel & Fashion
Automotive
Banking
Consumer Electronics
Consumer Goods
Entertainment
Financial Services
Food & Beverages
Furniture
Health, Wellness and Fitness
B2C
Higher Education
Hospital & Health Care
Hospitality
Insurance
Leisure, Travel & Tourism
Luxury Goods & Jewellery
Real Estate
Retail
Restaurants
Sporting Goods
B2B
Accounting
Computer Software
Construction
Design
E-Learning
Electrical/Electronic Manufacturing
Human Resources
Information Technology and Services
Machinery
Management Consulting
B2B
Market Research
Marketing & Advertising
Mechanical or Industrial Engineering
Medical Devices
Mining & Metals
Outsourcing/Offshoring
Professional Training & Coaching
Public Relations & Communications
Staffing and Recruiting
Writing and Editing

Pricing that matches your needs

BUSINESS PLAN

1 brand
$ 199 / month 

AGENCY PLAN

3 brands
$ 399 / month 

AGENCY PLAN

10 brands
$ 899 / month 

Customer success stories

Refining Messages Using Digital Twins of Customers
Construction

Refining Messages Using Digital Twins

Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Using Digital Twin of Customers as Thought Partners for Marketing
Telecommunications

Using Digital Twins as Thought Partners for Marketing

Discover how WIN used research-backed personas and digital twins of customers to understand different audience segments including detailed behavioral and preference insights, validate concepts, and test marketing ideas.
Using Anonymized First-Party Financial Transactions Data to Generate Personas
Financial Services

Using Anonymized Transactions to Build Personas

Discover how a UK-based fintech company used anonymized transactions data to build data-driven personas and make smarter marketing and product decisions, along with empathetic customer interactions.
View all case studies

Recommended by experts

g2.com
 4.8
capterra.com
 5.0

Featured in news / research

Related articles

How to Create Social Media Personas

How to Create Social Media Personas

Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.
How to Build Your Twitter Personas

How to Build Your Twitter Personas

Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.
How to Build Audience Personas for Youtube

How to Build Personas for Youtube

Learn how to make audience personas for YouTube videos. Use them to make content that resonate with your subscribers, get more views and grow your YouTube channel.
View all blog articles
Gain rich audience insights from social networks
with Social Persona by Delve AI
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