Free Persona Generator: Create Buyer Personas with AI

Buyer personas are crucial for marketers; after all, they pinpoint your target audiences, their demographics, goals, motivations, pain points, and other such attributes that may contribute to the success of any marketing campaign. Besides identifying the people most likely to purchase your product or service, they reveal interests and preferences that can improve key performance metrics (KPIs), like awareness, engagement, and lead generation.

A study by Cintell shows that 71% of companies exceeding revenue targets have well-defined personas in place. Also, high-performing companies are 2.4x more likely to use personas for demand generation. These statistics underscore the importance of personas in business, whether they are customer personas or user personas.

You can use a range of persona tools, both online and offline, to effectively build personas for your brand. The best of them is Delve AI’s free persona generator, an AI persona maker that takes in your market research data to create detailed personas for you in minutes.

What Is a Persona Generator?

Before we get into the how’s and why’s of Delve AI’s free persona generator, let’s first clarify what persona generators are. Simply put, a buyer persona generator is the easiest way to create personas that represent your ideal customer profiles.

Instead of manually gathering and organizing data, a persona generator simplifies the process of collecting, analyzing, and visualizing audience insights in a standardized format. Most tools, like HubSpot's Make My Persona tool, only require you to enter details into preset fields — or, in more advanced AI versions, like Delve AI’s, the tool analyzes existing data sources for you.

Persona generators vs. AI persona generators: Are they really that different?

Yes. For starters, your average persona generators only provide a structured framework that guides you through the process of creating a persona manually. You typically add details, such as age, gender, location, goals, challenges, interests, and behaviors, and the tool compiles that information into a clean, formatted persona.

For example, here’s a marketing persona we generated using SEMrush’s Persona tool. As you can see, these tools are helpful when you already have some research work done or when you're starting with assumptions and ideas and need a simple way to organize them.

AI persona generators, however, take the process further. Instead of relying solely on manually entered inputs, they automatically pull insights from multiple data sources, such as Google Analytics, social platforms, CRM tools, and other forms of audience data.

Take, for instance, Delve AI’s Social Persona tool. With machine learning and behavioral analysis, it generates personas based on real social audience patterns rather than guesswork or broad assumptions. The result is a far more data-driven, enriched, and accurate representation of your social media followers and mentioners.

Ultimately, while traditional persona generators help you document what you believe about your target customer, AI persona generators like Delve AI help you know who they really are.

Delve AI’s Free Persona Generator: Create Personas with AI

Delve AI’s AI persona generator software combines your first-party (web analytics, CRM, surveys) and second-party data (social audience insights, competitor intelligence) with 40+ public data sources — like Voice of Customer data from ratings, reviews, forums, blogs, and more — to generate data-driven personas for all your business needs.

Available to both B2b and B2C brands, it utilizes advanced AI and machine learning technologies to automatically process and transform your data into interactive persona segments.

You can generate personas for your customers, website visitors/buyers, social media audiences, and even your competitors’ audiences with our respective persona tools: Customer Persona, Website Persona, Social Persona, and Competitor Persona.

One of our latest additions, Research Persona by Delve AI, allows you to build personas even without first-party data. All you need to do is describe your target users and upload any primary or secondary research, such as surveys, interview transcripts, market reports, or user profiles. Delve AI will then generate rich, research-backed user personas tailored to your audience.

Of the persona tools we offer, the following are available in free or freemium versions:

• Website Persona by Delve AI
• Audience Persona by Delve AI

The remainder of this post will focus on our fully free persona generator, namely Audience Persona. Website Persona, meanwhile, is available under a freemium model.

Here’s how Website Persona works: after signing up and connecting your Google Analytics account, the tool automatically generates personas using a minimum of three days of historical website data. You’ll gain full access to the features for the largest segment, including persona details, user distribution, enriched analytics, and up to three sample user journeys.

If you need access to more segments based on a longer historical data range, you can upgrade to a paid plan, which also provides full access to all generated segments.

Get free personas with Audience Persona by Delve AI

Unlike many other tools on the market, Delve AI’s free audience persona generator lets you build personas that don’t just rely on your prompts. Instead, it enriches them with insights drawn from tens of thousands of personas we’ve already generated for other businesses.

It’s easy to create a free persona. If you’re a new user, simply sign up for Delve AI. If you already have an account, log in and navigate to Personas > Audience Persona from the left menu. Start by describing your target audience in detail. Include key information such as:

• Demographics (age, gender, marketing generation, location)
• Buying behavior (mode of payment, purchase frequency)
• Job title, seniority, and role
• Influencer entities (brands, channels, social networks)
• Pain points and challenges
• Jobs to be done, interests, and goals
• Motivations and decision triggers
• Key metrics they care about

You can also choose to provide context about your business: what problems you solve, how your product or service works, and why it matters to them. The more detail you provide, the more insightful and actionable your persona will be.

For example, a target audience description for Nike might look like this:

“Our audience consists of active individuals aged 18–35 who live in urban and suburban areas and prioritize fitness, performance, and personal style. They may be students, young professionals, gym-goers, athletes, or sports enthusiasts. They shop both online and in-store and are heavily influenced by social media, athlete endorsements, and sports culture…”

Once you’re done, hit “Create persona.” In a short span of time, the AI-powered software generates a comprehensive persona that includes all the standard attributes found in our other persona tools, like persona details and distribution, along with a detailed customer journey map that shows how your audience progresses through each stage of engagement.

Here’s the persona details page for the audience persona we generated for Nike, Sarah Dewitt. This view provides detailed insights into Sarah’s demographics, psychographics, and social behavior. At the top, you’ll see key profile information, like her age group, location, urbanicity, and marketing generation.

We see that Sarah works as a Fitness Trainer and has experience in Computer Software, with an estimated annual income of $55,000. She is currently single and a renter, reflecting mobility, flexibility, and an active metropolitan lifestyle.

The next four modules provide a comprehensive breakdown of this persona segment, covering key behavioral and motivational attributes:

• Profile information summarizes who Sarah is and includes details about her lifestyle and personal aspirations.
• Psychographics uncovers her goals, motivations, interests, and mindset around fitness.
• Buyer behavior outlines the key elements influencing Sarah’s decisions when purchasing fitness or lifestyle products.
• Key obstacles highlight the core challenges that prevent her from reaching her goals.

Sarah prefers to engage through social media, messaging apps, and email, and her preferred media sources include ESPN, CNN, and Reuters, indicating interests in sports culture, fitness, and current events. She also frequently interacts with brands like Nike, Spotify, and Amazon via YouTube, Reddit, Facebook, and Instagram.

She also follows hashtags and content types tied to workouts, athletic fashion, performance tips, community storytelling, and contests.

Under the section “Sarah’s Likely Interaction With Your Website,” you can explore topics that align with her interest areas. For Sarah, those themes are fashion, athletic performance, fitness motivation, apparel innovation, and Nike collaborations.

Industry-specific insights are then generated based on keywords Sarah engages with across footwear, apparel, and sporting goods categories, including product types, style preferences, colors, and athletic interests.

Next, the DISTRIBUTION tab displays how your audience is distributed within this audience segment, broken down by channel, social network, age, gender, location, activity levels, and topics (both resonating and generic). Here, you get the answers to all your how, who, where, when, and what questions.

Further, the Journeys tab provides a visual map of how users move through various stages of discovery and engagement. Each stage highlights their goals, actions, challenges, touchpoints, and overall experience, giving you a clear understanding of how their relationship with your brand evolves.

As an added benefit, you get the ability to customize your audience personas as needed if you’re not completely satisfied with the output.

You can export and share your audience persona and journey map with your team in JPG, PPT, or PDF format to help them better understand your target audience and guide your messaging and marketing campaigns.

Interact with your personas with digital twin chat credits

Perhaps, the most valuable aspect of the free AI Persona Generator is the Digital Twin chat credits, which provide up to 50 free interactions. These credits let you test our Digital Twin of the Customer software and engage in natural, conversational exchanges with your audience persona, as if they were real people.

The chat feature lets you validate ideas, gather feedback, test messaging, and explore reactions to new products, features, or campaigns, making audience research faster, smarter, and more interactive.

Wrapping up

There are many free persona generators available on the market that can instantly convert your audience data into professional buyer persona profiles. However, most of them aren’t very different from traditional personas — they remain static, assumption-based, and limited in how often they can be updated.

Delve AI’s free AI Persona Generator changes that. It helps you build dynamic and data-driven personas that go far beyond pen-and-paper models. Use it to understand the audience that truly matters, and create content and messaging that converts.