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Delve AI Blog

Our blog on everything related to personas, digital twins of customers, user/market research, actionable marketing ideas, and autonomous marketing.
Why Synthetic Focus Groups Are Gaining Traction in Market Research

Synthetic Focus Groups & Market Research

Synthetic focus groups use AI-generated synthetic respondents to conduct user studies in a hassle-free environment, simulating scenarios and helping market researchers to collect consumer insights at scale.
Create Personas with Salesforce CRM data | Customer Persona by Delve AI

Create Personas with Salesforce CRM data

Use your Salesforce CRM data to build customer personas for your B2B brand. Find valuable customer segments and chat with their digital twins to get feedback on product and campaign ideas.
Free Persona Generator: Create Buyer Personas with AI
Available in 16 languages

Free Persona Generator: Create Personas with AI

Leverage Delve AI’s free persona generator to get in-depth insights about your audience. Build detailed customer personas and journey maps, and engage with them via the built-in chat feature.
Top 12 AI Market Research Tools to Try in 2026
Available in 16 languages

Top 12 AI Market Research Tools to Try in 2026

Find the top AI market research tools for consumer research and market analysis. Simplify your workflows and get data-driven insights to make impactful decisions.
Synthetic Interviews: Yes or No for User Research?
Available in 16 languages

Synthetic Interviews in User Research?

Synthetic interviews involve using AI-generated personas to run user interviews. Learn about their pros and cons, and possible applications in your market research studies.
Does Context Engineering Work in Marketing?
Available in 16 languages

Does Context Engineering Work in Marketing?

Context engineering is apparently the new vibe coding. But is it just limited to coding and customer service, or can it also be used in marketing? Read the post to find out!
Delve AI x HubSpot: We are live on the App Marketplace!
Available in 16 languages

Delve AI is live on the HubSpot Marketplace!

You can now find Delve AI on HubSpot’s app marketplace. This integration simplifies creating customer personas for your B2B buyers and provides actionable marketing ideas.
9 Best Employee Journey Mapping Tools and Templates
Available in 16 languages

Employee Journey Mapping Tools and Templates

Improve employee experience with these employee journey mapping tools. Map your employees’ experiences to enhance productivity and retention in the company.
Digital Twin of an Employee: How DToEs Improve the Workplace Experience
Available in 16 languages

Digital Twin of an Employee

Learn everything you need to know about the digital twin of an employee (DToE) technology. Use it to boost productivity, personalize experiences, and improve employee well-being.
Empathy Mapping: Exploring Customer Behavior Using Design Thinking
Available in 16 languages

Empathy Mapping in Design Thinking

Explore the different aspects of empathy mapping. Look at how an empathy map helps visualize user needs by providing insights, and learn how to build an empathy map template.
Data-Driven Marketing Insights: With Examples & Case Studies
Available in 16 languages

Data-Driven Marketing Insights with Examples

Get insights on how your marketing team can incorporate data-driven marketing into your marketing strategies to boost your sales figures and ROI.
Create Personas with Klaviyo’s B2C CRM data | Customer Persona by Delve AI
Available in 16 languages

Create Personas with Klaviyo’s B2C CRM data

Discover how to create personas using Klaviyo’s B2C CRM data. Leverage Customer Persona by Delve AI to generate buyer personas for your ecommerce brand.
Employee Journey Mapping: Learn to Improve the Employee Experience
Available in 16 languages

Employee Journey Mapping

Discover the benefits of employee journey mapping in our comprehensive guide. Learn how to visualize touchpoints and enhance overall employee experience for better retention.
8 Types of Market Research: Methods & Examples
Available in 16 languages

8 Types of Market Research

We discuss the eight types of market research and the different methods available to companies looking to upgrade their sales and marketing strategies.
Create Personas with HubSpot CRM data | Customer Persona by Delve AI
Available in 16 languages

Create Personas with HubSpot CRM data

Learn how to create personas using HubSpot CRM data. Leverage Customer Persona by Delve AI to generate personas for your business customers.
What Is Digital Labor? Digital Work in an AI-driven Workforce
Available in 16 languages

What Is Digital Labor?

Discover digital labor and its impact on the future of work. Explore how AI and digital work can automate functions in an augmented workforce, enhancing high-value tasks and impact on business.
A Guide to Geographic Segmentation in Marketing
Available in 16 languages

Geographic Segmentation in Marketing

Learn how to use geographic segmentation in marketing to provide highly customized and region-specific products and services that drive up sales and ROI.
Firmographic Segmentation: Examples & Variables in B2B Marketing
Available in 16 languages

Firmographic Segmentation Examples & Variables

Learn how brands use firmographic segmentation to aid their B2B marketing efforts by leveraging firmographic data to drive customer growth and sales.
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